What is the Music Matters Campaign? The Music Matters is an anti-piracy campaign that aims to remind listeners of the significance and value of music, and change people’s attitudes towards music piracy. It is a group of people that are involved in the music industry. For example: Artists Songwriters Retailers Labels Managers
People tend to forget how much effort, time and money goes into making music, and the campaign aims to remind people of that. Also, music is becoming very easy to get hold of now (due to illegal downloading and peer-to-peer file sharing sites), so it is very important to tell people how important music is and that it is essential that they get their music in a fair and ethical way, and not illegally download it. “We believe it is important to support the artists and all those involved in making incredible music by choosing to consume music in an ethical way, and that’s why we’ve set up the Music Matters campaign.” Why is the campaign so important?
The Music Matters campaign has their own Trustmark. They put their Trustmark on sites that people can legally download music from, so people can tell which sites are official and which ones are illegal. These are sites such as: HMV We7 iTunes Amazon Napster Spotify The Music Matters Trustmark
Online Services The online service for the Music Matters campaign allows you to download tracks, albums and videos via a computer. These tracks can then be downloaded onto a portable music player (e.g. an MP3 player). Some of these services also work with other devices, such as:
Sony PlayStation 3
Or -A set-top box which has been connected to a television.
Mobile Services The Music Matters campaign have provided mobile services for people which allows you to download tracks, albums, videosand ringtones, and store or listen to them on your mobile phone after. Mobile apps that work on any internet-connected computer are also available to download.
Free With Ads Some of the music services are free to use, with revenue generated by advertisers rather than music customers. These are usually called 'Ad-Supported'.
Subscription The Music Matters campaign allows you to subscribe. This is where you pay monthly, and it allows you to stream or download a certain amount of tracks per month onto your computer or mobile.
Music Matters Blog The Music Matters campaign also has a blog on their website. This is where they update people with news about the latest music that is available, and the latest news about their campaign. You can also follow the Music Matters campaign on Twitter, YouTube, Facebook and Vimeo.