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Essie
 

Essie

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My final presentation for MSU's New Media Drivers License.

My final presentation for MSU's New Media Drivers License.

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    Essie Essie Presentation Transcript

    • Digital Strategy Dominated by Color
    • Color is ITPANTONE Colors of 2013
    • Target Audience Fashion Conscious Frugal Female
    • Budget 2.5% of $28,000,000 $700,000
    • Pinterest
    • Instagram
    • AdwordsSpring Nail PolishEssie new colorsSpring 2012 nail polish
    • Smartphone App
    • Facebook and Twitter Essie Consumer
    • OverviewKey Performance Indicators Color Fashionable Young Ladies SEO/SEM Social Media