PLAY PLATFORM.
WE CREATED A PLATFORMTHAT ALLOWS YOU TO HAVEA TOTTALY DIFFERENTMUSICAL EXPERIENCE.
YOU CAN NOW JAMWITH YOUR FAVORITE BANDSAND CREATE YOUR OWNVERSIONS OF THEIR SONGS.
HERE IS A BETA PROJECTTHAT WAS IMPLEMENTEDIN BRAZIL TO LAUNCHTHE PLAY PLATFORM...
NOMINATED FOR BESTINTERACTIVE MUSIC VIDEOAT THE BRAZILIANVIDEO MUSIC AWARDS (MTV).
GOLD LION AT THECANNES ADVERTISINGFESTIVAL 2011.
WE BELIEVE THE PLAYPLATFORM IS YET TO REACHITS FULL POTENTIAL.
FOR INSTANCE...
INTRODUCINGPLAY MUSICSTORE.         Z
HOW MUCH WOULDFANS PAY TO DOWNLOADTHE MP3 OF THISCUSTOMIZED VERSIONSOF THEIR FAVORITE HITS?
WHAT IF WE HADNOT ONLY LOCAL BANDSBUT ALSO GLOBAL ARTISTSSUCH AS U2, COLDPLAY,LADY GAGA, ETC?
COULD FANS GET THISCUSTOMIZED TRACKSFOR FREE TROUGH ILLEGALTORRENT ENGINES?x
COULD FANS GET THISCUSTOMIZED TRACKSFOR FREE TROUGH ILLEGALTORRENT ENGINES?NOPE.
MIXING LOCAL AND GLOBALARTISTS WE CAN TAKEADVANTAGE OF THE LONG-TAIL:Z    LOCAL    ARTIST     SONG             $Z    LOCAL...
TO STIMULATEPARTICIPATIONOF UNKNOWNPROFESSIONAL MUSICIANS,WE CAN ALSO OFFERCOMPENSATIONFOR THOSE WHO CREATEAN INCREDIBLENE...
HOW?WELL... IF A LOT OF PEOPLEWORLDWIDE STARTBUYING YOUR VERSIONOF A SONG, YOU STARTTO SHARE THE PROFITS.SIMPLE AS THAT.
THANKS.
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Apresentação PLAY

  1. 1. PLAY PLATFORM.
  2. 2. WE CREATED A PLATFORMTHAT ALLOWS YOU TO HAVEA TOTTALY DIFFERENTMUSICAL EXPERIENCE.
  3. 3. YOU CAN NOW JAMWITH YOUR FAVORITE BANDSAND CREATE YOUR OWNVERSIONS OF THEIR SONGS.
  4. 4. HERE IS A BETA PROJECTTHAT WAS IMPLEMENTEDIN BRAZIL TO LAUNCHTHE PLAY PLATFORM...
  5. 5. NOMINATED FOR BESTINTERACTIVE MUSIC VIDEOAT THE BRAZILIANVIDEO MUSIC AWARDS (MTV).
  6. 6. GOLD LION AT THECANNES ADVERTISINGFESTIVAL 2011.
  7. 7. WE BELIEVE THE PLAYPLATFORM IS YET TO REACHITS FULL POTENTIAL.
  8. 8. FOR INSTANCE...
  9. 9. INTRODUCINGPLAY MUSICSTORE. Z
  10. 10. HOW MUCH WOULDFANS PAY TO DOWNLOADTHE MP3 OF THISCUSTOMIZED VERSIONSOF THEIR FAVORITE HITS?
  11. 11. WHAT IF WE HADNOT ONLY LOCAL BANDSBUT ALSO GLOBAL ARTISTSSUCH AS U2, COLDPLAY,LADY GAGA, ETC?
  12. 12. COULD FANS GET THISCUSTOMIZED TRACKSFOR FREE TROUGH ILLEGALTORRENT ENGINES?x
  13. 13. COULD FANS GET THISCUSTOMIZED TRACKSFOR FREE TROUGH ILLEGALTORRENT ENGINES?NOPE.
  14. 14. MIXING LOCAL AND GLOBALARTISTS WE CAN TAKEADVANTAGE OF THE LONG-TAIL:Z LOCAL ARTIST SONG $Z LOCAL ARTIST SONG $ $ $$ $$ $Z LOCAL Z GLOBAL ARTIST $ ARTIST SONG SONG $ $$ $$ $Z LOCAL ARTIST SONG $Z LOCAL ARTIST SONG $
  15. 15. TO STIMULATEPARTICIPATIONOF UNKNOWNPROFESSIONAL MUSICIANS,WE CAN ALSO OFFERCOMPENSATIONFOR THOSE WHO CREATEAN INCREDIBLENEW SONG VERSION.
  16. 16. HOW?WELL... IF A LOT OF PEOPLEWORLDWIDE STARTBUYING YOUR VERSIONOF A SONG, YOU STARTTO SHARE THE PROFITS.SIMPLE AS THAT.
  17. 17. THANKS.

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