• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Film260 flipbook (caileigh weiss)
 

Film260 flipbook (caileigh weiss)

on

  • 299 views

 

Statistics

Views

Total Views
299
Views on SlideShare
299
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Film260 flipbook (caileigh weiss) Film260 flipbook (caileigh weiss) Presentation Transcript

    • ViralityThe formula to contagionPhoto Source:Damian Gadal (Flickr)
    • Photo Source: Ethan Lofton (Flickr)Is viral marketing a fluke?or is it in our control?
    • “Virality isn’t luck.It’s not magic.And it’s notrandom.”“There’s a science behindwhy people talk and share. Arecipe. Aformula, even.”Photo Source: Bob Jenkins (Flickr)Source: Jonah Berger, Viral’s Secret Formula
    • “By understanding whypeople talk andshare, we can craftcontagiouscontent.”Photo Source: Jason Shultz (Flickr)Source: Jonah Berger, Viral’s Secret Formula
    • Photo Source: suzyq1971 (Flickr)“The concept of viral marketing isnothing new…”Source: mick011 (slideshare), Viral Marketing Success Formula
    • Photo Source: Liz West (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula“The original form of viral content wasthe email forward.”
    • “By linking your product or idea to prevalenttriggers you can help your own initiativessucceed.”Photo Source: Marina Noordegraaf (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula
    • “Want to generate word of mouth? Make peoplefeel special…they’ll tell others – and spreadword of mouth about you along the way.”Photo Source: Riley (vidrio) (Flickr)Source: Jonah Berger, Viral’s Secret Formula
    • Photo Source: Paul Hudson (Flickr)“Viral marketing is self-perpetuating.”Source: mick011 (slideshare), Viral Marketing Success Formula
    • “If you want to create something that will growand extend itselfafter you send it out into theworld…”Photo Source: Scrap Pile (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula
    • “…it must harness one ofthree fundamentalelementsof self-perpetuating content…”Source: mick011 (slideshare), Viral Marketing Success Formula Photo Source: Janet McKnight (Flickr)
    • Photo Source: Anthony Cramp (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula“1. Entertainment2. A giveawayor3. Self-definition”
    • Photo Source: Alex (alex_why)(Flickr)Virality is often interpreted as a means forsubordinates to have a voiceover largecorporations…
    • Photo Source: Rakkhi Samarasekera(Flickr)“…yet this very formula to virality has allowedcorporations to continue to hold the mostpowerful positions in today’s aggressivemarketing landscape.”Source: Jonah Berger, Viral’s Secret Formula
    • Photo Source: Jo Ann Deasy (Flickr)Source: mick011 (slideshare), ViralMarketing Success Formula“…it has explodedin the past decadebecause themechanisms for sharinghave evolvedandexpanded as socialmedia has permeatedthe main stream.”
    • Photo Source: Moyan Brenn (Flickr)The varietyof mediums in whichproducts, ideas and information canspread virally are expanding daily.
    • With this expansion ofcommunicationmediums, a continuallygrowing audiencebecomes easier toreach.Photo Source: DonkeyHotey (Flickr)
    • Photo Source: Paul Hudson (Flickr)“You can get the word outabout any product or idea…you can make your ownproducts and ideascontagious.”Source: Jonah Berger, Viral’s Secret Formula
    • Photo Source: Andrew Budreski (Flickr)“You still never know whethersomething will go viral…there’s stillthe unknown…Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?
    • “…but we feel like we know the ingredientsto put in the stew.”Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?Photo Source: Steve Snodgrass (Flickr)
    • All images are licensed underthe Creative Commonsagreement and are sourcedfrom FlickrPhoto Source: jeeheon(Flickr)
    • bibliographyBerger, J. (2013, April 10). Jonah Berger: Virals Secret Formula. Breaking News and Opinion onThe Huffington Post. Retrieved May 16, 2013, from http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
Berger, J. (2013, April 17). Jonah Berger: Virals Secret Formula, Part 2. Breaking News andOpinion on The Huffington Post. Retrieved May 16, 2013, fromhttp://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html
Sanburn, J. (n.d.). Super Bowl 2013: How Ad Agencies Create Viral Videos | TIME.com.Business & Money | The latest news and commentary on the economy, the markets, andbusiness | TIME.com. Retrieved May 16, 2013, fromhttp://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/
mick011. (2012, January 12). Viral Marketing Success Formula. Upload & Share PowerPointpresentations and documents. Retrieved May 16, 2013, fromhttp://www.slideshare.net/mick011/viral-marketing-success-formula