Online Marketing Solutions for Local Businesses in Auckland<br />Who cares How Google works? <br />Feb 2011<br />© Lets Ge...
In this Ppt<br /><ul><li>I care How google works….
5 things to make Google fall in love with your website
Your business needs to be there</li></li></ul><li>Defining Google<br /><ul><li>Google is the biggest spy organization in t...
A unstoppable empire of evil disguised as a popular internet search engine
Something that we all wish that we had invested in stock back in the days
Noun that became a Verb
Gods gift to people who cant spell shit</li></li></ul><li>How does it work<br /> Google <br />         = <br />           ...
Books<br />Librarian <br />Book present in the lib?<br />Not present on the right shelf?<br />Book Title Unique?<br />Cont...
Reputation<br />Visibility<br />Relevance<br />
Case Study:<br />Heaven’s Haven <br />Keyword <br /> Research<br />        Beachfront  bed & breakfast<br />		@ <br />    ...
Cornerstone of Online marketing<br />Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off S...
Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Results <br />T...
Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Traffic * Conve...
On Site SEO? <br />As if I have nothing else to be worried about<br />Keyword <br /> Research<br />Unique Content<br />Web...
Upcoming SlideShare
Loading in …5
×

How Google Works!

1,829 views

Published on

This Ppt give you an overview on how does google rank pages? What are the on site and off site factors you need to know to get better rankings on google. A case study is included as part of an explanation. The talk was focussed towards business owners with limited knowledge of internet marketing. So simplistic explanations and analogies have been used.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,829
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Better than yahooGoogle is GodThe walmart of internet
  • Better than yahooGoogle is GodThe walmart of internet
  • Better than yahooGoogle is GodThe walmart of internetGuess how found all this info?
  • Better than yahooGoogle is GodThe walmart of internetGuess how found all this info?
  • Better than yahooGoogle is GodThe walmart of internet
  • How Google Works!

    1. 1. Online Marketing Solutions for Local Businesses in Auckland<br />Who cares How Google works? <br />Feb 2011<br />© Lets Get Social 2011<br />
    2. 2. In this Ppt<br /><ul><li>I care How google works….
    3. 3. 5 things to make Google fall in love with your website
    4. 4. Your business needs to be there</li></li></ul><li>Defining Google<br /><ul><li>Google is the biggest spy organization in the world
    5. 5. A unstoppable empire of evil disguised as a popular internet search engine
    6. 6. Something that we all wish that we had invested in stock back in the days
    7. 7. Noun that became a Verb
    8. 8. Gods gift to people who cant spell shit</li></li></ul><li>How does it work<br /> Google <br /> = <br /> Auckland City Library<br />
    9. 9. Books<br />Librarian <br />Book present in the lib?<br />Not present on the right shelf?<br />Book Title Unique?<br />Content Unique? <br />Best sellers sells the most<br />Websites<br />Google<br />Is your website indexed?<br />Moved your website? Change servers?<br />Catching Website Title?<br />Is your website content original?<br />Top 3 on Google gets 90% traffic<br />
    10. 10. Reputation<br />Visibility<br />Relevance<br />
    11. 11. Case Study:<br />Heaven’s Haven <br />Keyword <br /> Research<br /> Beachfront bed & breakfast<br /> @ <br /> Snells beach, Warkworth.<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Results <br />Tracking<br />Feb 2011<br />© Lets Get Social 2011<br />
    12. 12. Cornerstone of Online marketing<br />Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Results <br />Tracking<br />Feb 2011<br />© Lets Get Social 2011<br />
    13. 13. Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Results <br />Tracking<br />Feb 2011<br />© Lets Get Social 2011<br />
    14. 14. Keyword <br /> Research<br />Website Development<br />On Site Optimization<br />Off Site Optimization<br />Traffic * Conversion<br /> =<br /> EARLY CHRISTMAS<br />Results <br />Tracking<br />www.accommodationsnellsbeach.co.nz<br />Feb 2011<br />© Lets Get Social 2011<br />
    15. 15. On Site SEO? <br />As if I have nothing else to be worried about<br />Keyword <br /> Research<br />Unique Content<br />Website Development<br />Heaven’s haven:<br />www.accommodationsnellsbeach.co.nz<br />On Site Optimization<br />Internal Anchor Tex Linking<br />Off Site Optimization<br />Domain Name<br /> or <br /> URL<br />Title Tag<br />Results <br />Tracking<br />Feb 2011<br />© Lets Get Social 2011<br />
    16. 16. Keyword <br /> Research<br />Website Development<br />Heaven’s Haven<br />On Site Optimization<br />Off Site Optimization<br />Results <br />Tracking<br />Feb 2011<br />© Lets Get Social 2011<br />
    17. 17. Feb 2011<br />© Lets Get Social 2011<br />
    18. 18. Handout<br />Top 10 Local Online Business Directories<br />
    19. 19. Thank You<br />Your Turn <br />Chirag Ahuja<br />0211556361<br />Feb 2011<br />© Lets Get Social 2011<br />

    ×