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Fundraising Presentation Final
 

Fundraising Presentation Final

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A presentation to the Oregon Association of REALTORS(R) on effective fundraising techniques

A presentation to the Oregon Association of REALTORS(R) on effective fundraising techniques

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    Fundraising Presentation Final Fundraising Presentation Final Presentation Transcript

    • Let Me Guess… You’re Asking for MORE ? How REALTOR® Investments in the REALTOR® Action Fund WILL Make the Difference!
    • Why Is It That Every Year…
      • The REALTOR® Action Fund Asks Me for More Money???
      • We are seeing greater government creep into the business of real estate
      • We are seeing greater interest in how to regulate real estate
      • We are seeing more groups encroaching on our industry
    • What’s Happened With Regulating Real Estate?
      • Stream Setbacks
      • Mandatory Inclusionary Zoning
      • Vacation Rental Restrictions
      • Moratoria on New Projects
      • Urban Growth Boundaries
      • Sign Ordinances
      • Point of Sale Inspections
      • Rental Registries
      • Conversion Ordinances
      • Rent Controls
      • Business Licenses
    • Why Should REALTORS® Foot the Bill?
    • Something to Consider…
      • “ Just because you don’t take an interest in Politics, doesn’t mean it wont take an interest in you.”
      • - Pericles
      • “ If you’re not at the table… You’re probably on the menu!”
    • Keep In Mind
      • REALTORS® Are:
        • The only group who advocates for the rights of homeowners
        • The only industry whose goal is to know what neighborhoods are succeeding, and WHY
        • The only business with experience in the effects of proper & improper growth
    • That Means…
      • REALTORS® Are Seen As:
        • Credible, valuable resources
        • Experienced leaders in our communities
        • Independent observers of successful government policies
        • Networkers with connections far beyond the civic boundaries
        • Looking out for “the little guy”
    • The Average Campaign in Oregon has increased
      • 10 - 12% each year
      • Doubled every 6 - 7 years
      • Is outpacing neighboring states as a percentage of increased costs
      • And has a long way to go…
    • Average Cost of Oregon’s Campaigns since 1992
    • Partisanship is Growing…
      • Business groups give more to Republicans by a 65-35 margin
      • Labor groups give more to Democrats by a 90-10 % margin
      • Single Issue groups almost 100%
    • And Government Reacts…
      • Legislation
        • Issues that shouldn’t be party driven… are
        • Party Caucuses are gaining power
      • Special Interests
        • Gaining “friends”
      • Regulation
        • Development restrictions
        • Property Uses
        • Accessibility
      • Deficits
        • New Revenue Sources
    • Valuing Influence 54% 45% $2.4 million Credit Union National Association 3% 96% $2.6 million American Association for Justice 15% 85% $2.7 million Laborers Union 64% 36% $2.7 million American Bankers Association 21% 78% $2.8 million Operating Engineers Union 3% 97% $2.8 million IBEW (Labor – Electrical Workers) 70% 30% $2.8 million National Auto Dealers Association 73% 26% $2.9 million NAHB (Builders) 69% 31% $3 million National Beer Wholesalers 51% 49% $3.8 million NAR Rep Dem $ Top PACs 1-10
    • Valuing Influence 27% 72% $1.9 million IAFF (Fire Fighters) 9% 91% $1.9 million Plumbers & Pipe-fitters Union 69% 31% $2 million American Medical Association 1% 98% $2 million Municipal Labor 8% 91% $2.1 million Teamsters Union 1% 99% $2.1 million American Federation of Teachers 1% 99% $2.2 million United Auto Workers 67% 32% $2.2 million UPS 25% 74% $2.3 million Carpenters & Joiner Union 66% 34% $2.3 million AT&T Rep Dem $ Top PACs 11-20
    • The REALTOR® Party $1.9 million $1.8 million #1 PAC in terms of $ Most Bi-partisan PAC Largest Single Industry PAC
    • Business Group Giving Top 9 Business PACs gave $24 million in 2006 $15.5 million $8.5 million
    • Labor Group Giving Top 10 Labor PACs gave $22.5 million in 2006 $2.5 million $20 million
    • Advocates for Housing Advocates for Housing PACs gave $11.7 million in 2006 $7 million $4.7 million
    • Advocates Against Housing Anti-Housing PACs gave $20.3 million in 2006 $2 million $18.3 million
    • Sobering Numbers…
      • Top Advocates Against Housing Gave –
        • A total of $9 million more than the top advocates for housing
        • $13.5 million more to controlling party than top advocates for housing
        • AND…
      This includes the Bankers as Housing Advocates!!!
    • Even Oregon Dollars are Growing
    • Where Are the Oregon REALTORS® Today?
      • 18,000 Members
      • 31 Associations
      • 2007 Raised $227k
      • 2007 Fair Share Goal… $936k
      • 25 % of members contributing
    • Where Do the Oregon REALTORS® Need to Be?
      • $1.5 – 2 million PAC for Oregon
      • 50 – 66% of members contributing
      • 20% of contributors as major donors
      • 30% of contributors as mid level donors
      • 50% of contributors as basic level donors
    • So How Do We Get There?
      • First - $50 per person tax deduction…
        • Would you rather invest in your industry, or give that money to taxes?
      • Real Estate is an industry that is “Icon Driven” – Get the Icons in, and promote
      • REALTORS® respect the opinions and activities of their peers... Enable P2P
      • Create a PRESENCE for the PAC
    • Step 1 – Define Your Audiences
      • New Members: Those walking in the door up to 2 years in the business
      • Mid Career: 2 – 5 years in the business
      • Veterans: 5+ years in the business, office managers, all brokers, affiliates
      • Leadership: Local, State, National Directors, Local Committee Chairs, Big Brokers
    • Step 2 – Define Your Levels
      • Basic Contributors: $50 - $100
      • Mid Level Contributions: $101 - $999
      • Major Donors: $1000 + up
    • Step 3 – Set Your Goals
    • Step 4 – Refine Your Ask * Estimated 3000 $50 - $100 New Agents 7000 $100 - $500 Mid Career 7000 $500 + Up Veterans 500 $1000 + Up Brokers / Managers 500 $1000 + Up Leadership Pool of Potential Investors* Requested Investment Membership Type
    • Step 4 – Refine Your Ask * Estimated 20 $50 - $100 New Agents 35 $100 - $500 Mid Career 30 $500 + Up Veterans 5 $1000 + Up Brokers / Managers 10 $1000 + Up Leadership Small Association Investor Pool* Requested Investment Membership Type
    • Step 4 – Refine Your Ask * Estimated 100 $50 - $100 New Agents 200 $100 - $500 Mid Career 200 $500 + Up Veterans 30 $1000 + Up Brokers / Managers 20 $1000 + Up Leadership Med Association Investor Pool* Requested Investment Membership Type
    • Step 4 – Refine Your Ask * Estimated 300 $50 - $100 New Agents 500 $100 - $500 Mid Career 500 $500 + Up Veterans 200 $1000 + Up Brokers / Managers 40 $1000 + Up Leadership Large Association Investor Pool* Requested Investment Membership Type
    • Local Association’s Part Targets for Local Associations
    • Translates to REAL DOLLARS Totals for Oregon
    • Step 5 – Identify Your MESSAGES
      • Appeal to the interests of the group
        • Leadership: Making a difference & receiving recognition
        • Brokers: Ease of Business, Faster Transactions
        • Veterans: Preserving their business model and growing their network
        • New Agents: Getting transactions, saving money
    • Step 6 – Reach Out to Your LEADERSHIP
      • They have already “Bought In”
      • Get Higher Commitments
      • Continue through committee structure
      • Get Quotes & Testimonials
    • Step 7 – Bring in the Brokers
      • Brokers are key to the office
      • Identify their major issues
        • Ease of Transaction
        • Speed of Transaction
        • Availability of Quality Agents
        • Lower Taxes / Licenses / Fees
        • Limited Exposure to Liability
      • Get their commitments in the $500+ range
    • Step 8 – New Agents
      • Get New Agents Early
        • If they contribute from the start, they’ll continue
        • Focus on the value of the PAC
        • Solicit early, push when they’ve succeeded
        • Show them successful models, and who’s involved in the PAC
      • New Member Orientation
      • Networking Opportunities
    • Step 9 – Call on the Veterans
      • Often mentors, a vital resource in developing a culture of commitment
      • Speak to their business interests:
        • Preserving the right to service clients
        • Lower fees / taxes / costs of transacting real estate
        • Competent and well versed agents
        • Fewer changes to their business model
        • Preservation of their “Book of Business”
      • Get their commitments above basic levels
    • Step 10 – Create a Presence What Role does PAC Fundraising Play in - Focus on 1 item a month and in 1 year you’ll be EVERYWHERE! Community Involvement Affiliate Network Caravan / MLS Meetings Designations Agent Network Transactions Settlements Farm Area Client Network E-mail Marketing Your Office
    • Let Me Guess… You’re Asking for MORE ? CHIP AHLSWEDE www.RegalStrategies.com [email_address] (714) 402-1430