DenizBank Deniz Academy New Captains' Club: Leadership Development for Sustainable Growth

1. Deniz
AcademyNew Captains' Club:
Leadership Development
for Sustainable Growth

2. DENİZ
ACADEMY
TRAINING
OFFER
TRAINING
FACILITIES
NEW
CAPTAINS
CLUB
THE TURKISH
ENVIRONMENT
YAVUZ ELKİN
Deniz Academy
CLO

3. Turkey is a young,
democratic and Muslim
country with a mix of
Eastern and Western
cultures

4. Big and Growing Population
64
73
75
75
80
82
87
89
96
114
128
142
148
160
175
195
241
312
1207
1347
20- Thailand
19- Congo
18- Turkey
17- Iran
16- Egypt
15- Germany
14- Ethiopia
13- Vietnam
12- Philippines
11- Mexico
10- Japan
9- Rusya
8- Bangladesh
7- Nigeria
6- Pakistan
5- Brazil
4- Indonesia
3- US
2- India
1- China
2012 Population
(mn)
Turkey’s population is
bigger than Poland,
the Czech Rep.,
Hungary, Portugal
and Bulgaria
combined
2050 Population Projection
By 2050, the
population of Turkey
will grow by 26%,
while the BRIC
average will increase
by only 12% (UN
Projections)
73
77
81
85
88
90
92
94
94
70
75
80
85
90
95
(Mn People)
Source: Turkstat, UN Population Projections

5. Bridge Together (Asia and Europe)
Across continents

6. Activist, Young
Generation
Challenges
Social and Work
Life
34%
38%
41%
50%
53%
42%
44%
46%
39%
40%
24%
18%
14%
11%
7%
EU27
Russia
China
Turkey
Brazil
< 30 Age 30-59 Age > 60 Age
Population By Age Groups
It is a young
nation with 50%
being below 30 years
of age
Source: Turkstat, UN Population Projections

7. The Turkish Economy and The Turkish Banking Industry
2012 GDP ($ bn)
Source: IMF
0.6
0.7
0.8
0.8
0.9
1.2
1.2
1.3
1.5
1.8
1.9
2.0
2.0
2.4
2.4
2.6
3.4
6.0
8.3
15.7
0 10 20
20- Switzerland
19- S.Arabia
18- Netherlands
17- Turkey
16- Indonesia
15- S. Korea
14- Mexico
13- Spian
12- Australia
11- Canada
10- India
9- Russia
8- Italy
7- Brazil
6- UK
5- France
4- Germany
3- Japan
2- China
1- US
2050 ($ bn)
Source: Goldman Sachs 2050 Report
1 C h i n a 72
2 U S A 41
3 I n d i a 35
4 B r a z i l 13
5 I n d o n e s i a 9
6 R u s s i a 9
7 M e x i c o 8
8 U K 8
9 T u r k e y 7
10 J a p a n 7

8. The Turkish Economy and The Turkish Banking Industry
Development of the Turkish Banking System
Source: Goldman Sachs 2050 Report
2012
Source: Turkstat, IMF
131
179
228
302
356
501
482
560
657
648
773
61%
55%55%
63%
66%
69%
77%
88%
92%
94%
97%
50%
60%
70%
80%
90%
100%
0.0
200.0
400.0
600.0
800.0
1000.0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Assets ($ Bn)
% GDP
($ bn.) Rank BANKS Ownership Structure
Assets
(TL bn)
Market
Share %
1 ISBANK Private 201 14.7%
2 GARANTİ Private 180 13.1%
3 ZİRAAT State 163 11.9%
4 AKBANK Private 163 11.9%
5 YAPI KREDİ Private 131 9.6%
6 HALKBANK State 109 8.0%
7 VAKIFBANK State 105 7.6%
8 DENİZBANK Foreign 56 4.1%
9 FİNANSBANK Foreign 54 4.0%
10 TEB (+FORTIS) Private 46 3.3%
11 ING BANK(2)
Foreign 27 2.0%
12 HSBC(3)
Foreign 27 1.9%
Total 1,262 92%

9. The Story of Sustainable Growth
Source: Turkstat, IMF
%20 %31
Average Growth
Rate
Sector DenizBank
Loans %33 %42
%19 %28
Profit %23 %44
Branch Network %6 %17
Employee Number %5 %16
Assets
Deposits
1
Between 2002 - 2012

10. Turkey’s Fastest Growing Bank
High Employee Engagement
Effective Cost Management
A Reputable Banking School
Outstanding Career Opportunities
DenizBank
HR……Ensuring
Sustainable
Growth
1997
324
2001
1.183
2002
3.360
2006
6.342
2009
8.698
2011
10.82
6
2012
11.38
2
2013-09
14.00
0
EMPLOYEE GROWTH

11. ‘Deniz Academy
is our temple’
Hakan Ateş
CEO
Deniz Academy Mission
• A Banking School for new graduates and for
newcomers
• Management and leadership development
• Our academy contributes to the DenizBank culture

12. Advanced banking
expertise and skills
The Training
Path

13. 6.000
EMPLOYEES
5 YEARS
Business Lines Average of Training Days
Retail and Private Banking 20
Commercial Banking 30
SME Banking 25
Agricultural Banking 20
Operations 12
Other 15
The Training
Path
Internal
Trainers‘Guide of Deniz’
Exter
nal
20%
Intern
al
80%

14. Supported by Blended
Learning
Being A Business Partner
Top Management Support
Strategic Partner with the Business Lines
Defined Training Paths
• Development Plans with Learning Partners
• Performance Development Programs
The Training
Path

15. Trainings
3 Modules
10 Days
200
0
Assistant
Managers
70
0
High
Performers
27
5
Promoted to
management
The Training
Path

16. Action Learning
The Training
Path
• 18 groups, 15 of
them graduated
• 3 Time Based
modules
• Pre-Post Test
• E-learning, M-learning
• Coaching
• Workshop

17. The Training
Path
Exter
nal
28%Intern
al
72%
340
GRADUATES
5 YEARS
Manager
Promotion Ratio
Graduation
Ceremony

18. Training center at the heart of
İstanbul and Ankara, with a big
conference hall
Corporate Culture Center
History wall
Hobbies and activites
15 different regions and 38
classroom
Total capacity 1.200 person
Deniz Academy
TRAINING
FACILITIES
CAMPUS

19. E-learning
Social
Learning• Facebook
18, 270
• Twitter
3, 825
• Access via
facebook accounts,
• More than 250
different programs
• Sharing videos,
photos and news
• Expand Deniz
culture inside out
• Attracting young
talents and new
graduates
Video
Learning
Deniz Academy
TRAINING
FACILITIES
E-
learning
20%
Clasroom
80%

20. www.facebook.com/denizakade
mi
www.twitter.com/deniz_akade
mi
yavuz.elkin@denizbank.co
m
Deniz
AcademyThank You