Twitter Explained

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In this presentation I outline the Twitter service, how it helps you save time and keep up with a network of followers.

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Twitter Explained

  1. 1. Why I like… slide school series
  2. 2. contents what is Twitter? the problem the solution the network posting examples get started
  3. 3. contents what is Twitter? Slide 4 the problem Slide 12 the solution Slide 15 the network Slide 25 posting examples Slide 32 get started Slide 46
  4. 4. Are you showing me the bird? what is Twitter?
  5. 5. Time for a history lesson
  6. 6. Our communication tools are shrinking …
  7. 7. Our communication tools are shrinking … Big Tome From books
  8. 8. Our communication tools are shrinking … Big Tome pdf To lightweight documents
  9. 9. Our communication tools are shrinking … Big Tome pdf My blog To blog posts
  10. 10. Our communication tools are shrinking … Big Tome pdf My blog To text messaging
  11. 11. Our communication tools are shrinking … Big Tome pdf My blog Welcome to the microblogging revolution
  12. 12. I need more time! The problem
  13. 13. Regular blogging takes a lot of time … Hmm…
  14. 14. Regular blogging takes a lot of time … So isn’t efficient for quick updates My blog Hmm…
  15. 15. I’ll Tweet it in a jiffy the solution
  16. 16. Twitter = stripped down blogging My blog
  17. 17. Twitter = stripped down blogging No titles My blog My blog
  18. 18. Twitter = stripped down blogging No titles My blog No categories My blog
  19. 19. Twitter = stripped down blogging No titles My blog No categories Tighter text My blog My blog
  20. 20. Twitter = stripped down blogging My blog My blog My blog
  21. 21. Each ‘Tweet’ or post has a maximum limit of 140 characters This is as much as you can say in a single Twitter post. 140 characters: that's it. You have to be frugal with your language and not waffle.
  22. 22. Which makes it ideal for posting …
  23. 23. Which makes it ideal for posting … by web
  24. 24. Which makes it ideal for posting … by web or mobile
  25. 25. I think I’m having friend issues the network
  26. 26. your content Your homepage
  27. 27. the content of friends you follow your content Your homepage
  28. 28. Unlike other social networks like Facebook Those you follow
  29. 29. Unlike other social networks like Facebook don’t have to follow you Those you follow (so it’s great for tracking industry specialists and celebrities)
  30. 30. But is anyone using ?
  31. 31. according to Google Trends , site traffic has mushroomed over the last year But is anyone using ?
  32. 32. What kind of info works well? posting examples
  33. 33. Status updates
  34. 34. Status updates Eg: “rain may cometh, but it can’t spoil my mood”
  35. 35. Interesting web pages greatsite.com
  36. 36. Interesting web pages greatsite.com Check this out: http://greatsite.com
  37. 37. Your blog posts My blog
  38. 38. Your blog posts My blog (this process can be automated) Man bites cat. Read more… http://myblog.com/catbiting/
  39. 39. Questions for your followers ?…
  40. 40. Questions for your followers Eg: “anyone sick of Facebook, yet?” ?… !… !…
  41. 41. Location updates
  42. 42. Location updates Eg: “just arrived at the Siberian coal convention”
  43. 43. Event coverage The best presentation in the world, ever Slide 98/430 <ul><li>Blah blah </li></ul><ul><li>More blah </li></ul><ul><li>Made up blah </li></ul>
  44. 44. Event coverage The best presentation in the world, ever Slide 98/430 <ul><li>Blah blah </li></ul><ul><li>More blah </li></ul><ul><li>Made up blah </li></ul>Ask questions or post event updates Eg: “what subject would you like covered next?”
  45. 45. Event coverage The best presentation in the world, ever Slide 98/430 <ul><li>Blah blah </li></ul><ul><li>More blah </li></ul><ul><li>Made up blah </li></ul>Get feedback via mobile or web Eg: “talk about quantum physics!!”
  46. 46. Sounds good! What do I do now? get started
  47. 47. sign up at twitter.com
  48. 48. sign up at twitter.com Hello, is there anybody out there… Enter your first message
  49. 49. sign up at twitter.com Hello, is there anybody out there… Enter your first message search.twitter.com My interests Search Find people to follow
  50. 50. Hook up your phone To send messages via SMS
  51. 51. Hook up your phone Or receive updates
  52. 52. Twitter has a great API (so there’s some great services out there…)
  53. 53. Twitter has a great API Post from your browser (so there’s some great services out there…)
  54. 54. Twitter has a great API Post from your browser (so there’s some great services out there…) Automatically update Twitter when you make blog posts
  55. 55. Twitter has a great API Post from your browser (so there’s some great services out there…) Show updates on your website with a widget Automatically update Twitter when you make blog posts
  56. 56. I love you, (find out more at http://cagedether.com/twitter/ ) slide school series

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