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© 2012 IBM Corporation
1
Why is social business
important?
Daryl Pereira - @CagedEther
© 2012 IBM Corporation
2
Commerce used to be more personal and customized
© 2012 IBM Corporation
3
Businesses would form a relationship with customers
© 2012 IBM Corporation
4
Customers knew each other and could discuss products
© 2012 IBM Corporation
5
Phase 1: the move to efficiency
© 2012 IBM Corporation
6
Mass production brought economies of scale
© 2012 IBM Corporation
7
Marketing could create segments around products
© 2012 IBM Corporation
8
Point-of-sale optimized for rapid transactions
© 2012 IBM Corporation
9
Phase 2: the rise of the social business
© 2012 IBM Corporation
10
We work/live in silos
© 2012 IBM Corporation
11
We sometimes share common interests
© 2012 IBM Corporation
12
Social networks unite common interests
© 2012 IBM Corporation
13
There are external social networks
Facebook
Twitter
LinkedIn
Google+
Instagram
© 2012 IBM Corporation
14
There are internal social networks
Lithium
Jive
IBM
Connections
Salesforce
Chatter
© 2012 IBM Corporation
15
Markets become conversations
© 2012 IBM Corporation
16
Customers have many more points of interaction
© 2012 IBM Corporation
17
Within an organization information can be shared more efficiently
© 2012 IBM Corporation
18
Measurement helps define value
© 2012 IBM Corporation
19
What current trends does social
business drive?
© 2012 IBM Corporation
20
Reaching out to relevant advocates
Influencer marketing
Edelman Trust Barometer, 2013
Identify i...
© 2012 IBM Corporation
21
What not to do!
Influencer marketing
© 2012 IBM Corporation
22
Building systems around our relationships
Systems of
engagement
© 2012 IBM Corporation
23
Building businesses around networks
Collaborative economy
© 2012 IBM Corporation
24
Social networking opens up new forms of value creation
Collaborative economy
Altimeter Group
© 2012 IBM Corporation
25
Next steps
© 2012 IBM Corporation
26
How does social
networking bring
businesses closer to
customers?
How does social
networking help...
© 2012 IBM Corporation
27
Resources
Find numerous resources at
www.socbizsymposium.com
Reach out and ask
questions on
#soc...
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Social Business Overview - SJSU College of Business Presentation

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An overview of social business and its implications, originally presented in-person at SJSU in October 2013.

Published in: Business, Technology
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Transcript of "Social Business Overview - SJSU College of Business Presentation"

  1. 1. © 2012 IBM Corporation 1 Why is social business important? Daryl Pereira - @CagedEther
  2. 2. © 2012 IBM Corporation 2 Commerce used to be more personal and customized
  3. 3. © 2012 IBM Corporation 3 Businesses would form a relationship with customers
  4. 4. © 2012 IBM Corporation 4 Customers knew each other and could discuss products
  5. 5. © 2012 IBM Corporation 5 Phase 1: the move to efficiency
  6. 6. © 2012 IBM Corporation 6 Mass production brought economies of scale
  7. 7. © 2012 IBM Corporation 7 Marketing could create segments around products
  8. 8. © 2012 IBM Corporation 8 Point-of-sale optimized for rapid transactions
  9. 9. © 2012 IBM Corporation 9 Phase 2: the rise of the social business
  10. 10. © 2012 IBM Corporation 10 We work/live in silos
  11. 11. © 2012 IBM Corporation 11 We sometimes share common interests
  12. 12. © 2012 IBM Corporation 12 Social networks unite common interests
  13. 13. © 2012 IBM Corporation 13 There are external social networks Facebook Twitter LinkedIn Google+ Instagram
  14. 14. © 2012 IBM Corporation 14 There are internal social networks Lithium Jive IBM Connections Salesforce Chatter
  15. 15. © 2012 IBM Corporation 15 Markets become conversations
  16. 16. © 2012 IBM Corporation 16 Customers have many more points of interaction
  17. 17. © 2012 IBM Corporation 17 Within an organization information can be shared more efficiently
  18. 18. © 2012 IBM Corporation 18 Measurement helps define value
  19. 19. © 2012 IBM Corporation 19 What current trends does social business drive?
  20. 20. © 2012 IBM Corporation 20 Reaching out to relevant advocates Influencer marketing Edelman Trust Barometer, 2013 Identify influencers Build a relationship Offer advocacy opportunities Measure, iterate
  21. 21. © 2012 IBM Corporation 21 What not to do! Influencer marketing
  22. 22. © 2012 IBM Corporation 22 Building systems around our relationships Systems of engagement
  23. 23. © 2012 IBM Corporation 23 Building businesses around networks Collaborative economy
  24. 24. © 2012 IBM Corporation 24 Social networking opens up new forms of value creation Collaborative economy Altimeter Group
  25. 25. © 2012 IBM Corporation 25 Next steps
  26. 26. © 2012 IBM Corporation 26 How does social networking bring businesses closer to customers? How does social networking help product innovation? How does social networking foster knowledge-sharing within the enterprise? How does social networking increase employee productivity? How does social networking help business owners understand their business? How can social networking help your next job find you? A F C D E B Each team has two weeks to explore a topic
  27. 27. © 2012 IBM Corporation 27 Resources Find numerous resources at www.socbizsymposium.com Reach out and ask questions on #socbizedu Do your research!
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