IBM Overview and Case Study

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Presentation on IBM and mobile solution case study for SJSU business students.

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IBM Overview and Case Study

  1. 1. IBM: an overview 1 © 2012 IBM Corporation
  2. 2. IBM: an overview "IBM is an innovation company. Both in what we do and how we do it, we pursue continuous transformation – always remixing to higher value in our portfolio and skills, in the capabilities we deliver to our clients and in our own operations and management practices.“ Ginni Rometty, IBM CEO 2 © 2012 IBM Corporation
  3. 3. IBM: an overview New era of computing 140 acquisitions since 2000 ($33 billion) Now targeting: Chief Marketing Officer "Two decades ago, 70% of researchers were working in materials science, hardware and related technologies.   Today, 60% are in fields that support our key growth initiatives.” 3 © 2012 IBM Corporation
  4. 4. IBM: an overview New era of computing 4 © 2012 IBM Corporation
  5. 5. IBM: an overview Where does IBM income come from? 5 © 2012 IBM Corporation
  6. 6. IBM: an overview Where does IBM income come from? 6 © 2012 IBM Corporation
  7. 7. IBM: an overview Towards a Smarter Workforce And we are now taking the next step, becoming a Smarter Enterprise: • In part, this means applying analytics to every part of our business — changing how we manage risk, drive efficiency, increase marketing effectiveness and infuse business insight across the company. • In part, it means using social technologies to identify IBM experts and enable them to deliver their knowledge and leverage our entire portfolio to create a seamless, high-value client experience. 9,500 sellers with industry expertise: eg. Healthcare, energy, telecom, banking 7 © 2012 IBM Corporation
  8. 8. The project 8 © 2012 IBM Corporation
  9. 9. IBM: an overview The steps involved Each team present a proposal mobile project on their focus area All presentations due by Thursday Oct 24 prior to class • Points for presentation skills • Bonus points for linking social/mobile/cloud/big data • Bonus points for displaying understanding of • • Build/Transform/Engage/Optimize • Bonus points for incorporating and integrating the proposal from another team • Bonus points for for being featured in the proposal from another team 9 © 2012 IBM Corporation
  10. 10. IBM: an overview B A Sales/Marketing C Finance Customer Support D Human Resources E Manufacturing F Research & Development 10 © 2012 IBM Corporation

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