© 2013 IBM Corporation
The pluses of Google+
The business value in Google’s social network
Daryl Pereira
August 2013
© 2013 IBM Corporation
2
What is Google+?
The pluses of Google+
© 2013 IBM Corporation
3
What is Google+?
The pluses of Google+
© 2013 IBM Corporation
4
Yet another social network to participate in?
The pluses of Google+
© 2013 IBM Corporation
5
At one level Google+ is a social network like any other
The pluses of Google+
© 2013 IBM Corporation
6
You have a network
The pluses of Google+
Your network
© 2013 IBM Corporation
7
At one level Google+ is a social network like any other
The pluses of Google+
© 2013 IBM Corporation
8
You can share stuff
The pluses of Google+
Share stuff
© 2013 IBM Corporation
9
How does Google+ differ from other social networks?
The pluses of Google+
© 2013 IBM Corporation
10
Unlike Facebook, people you follow don’t have to follow you back
The pluses of Google+
© 2013 IBM Corporation
11
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
L...
© 2013 IBM Corporation
12
Unlike Facebook, you can easily create groups for targeted communication
The pluses of Google+
© 2013 IBM Corporation
13
Unlike Twitter, good outlet for long-form content
The pluses of Google+
Posts can include videos...
© 2013 IBM Corporation
14
Unlike Twitter, good outlet for long-form content
The pluses of Google+
© 2013 IBM Corporation
15
Google+ Hangouts: great for video discussions
The pluses of Google+
© 2013 IBM Corporation
16
With Hangouts you can simplify creating YouTube content
The pluses of Google+
Post video directl...
© 2013 IBM Corporation
17
With Hangouts you can simplify creating YouTube content
The pluses of Google+
© 2013 IBM Corporation
18
If you have a blog or other site…
The pluses of Google+
© 2013 IBM Corporation
19
You may find Google Search a good source for traffic
The pluses of Google+
© 2013 IBM Corporation
20
Drive more traffic to your blog from search with Google+
The pluses of Google+
Google+ Authorshi...
© 2013 IBM Corporation
21
So is anyone on Google+?
The pluses of Google+
© 2013 IBM Corporation
22
How many people use Google+?
The pluses of Google+
© 2013 IBM Corporation
23
What are some business use cases?
The pluses of Google+
© 2013 IBM Corporation
24
Feature content shared on other networks
Source: If applicable, describe source origin
The pluse...
© 2013 IBM Corporation
25
Use of Hangouts for ongoing video series
The pluses of Google+
© 2013 IBM Corporation
26
Spotlight: IBMer Jason O’Donnell
The pluses of Google+
© 2013 IBM Corporation
27
Where should I get started?
The pluses of Google+
© 2013 IBM Corporation
28
Getting started with Google+
 Setup an account at
https://plus.google.com/
 Check out the vide...
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The pluses of Google+

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An explanation of the business value in Google’s social network.

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The pluses of Google+

  1. 1. © 2013 IBM Corporation The pluses of Google+ The business value in Google’s social network Daryl Pereira August 2013
  2. 2. © 2013 IBM Corporation 2 What is Google+? The pluses of Google+
  3. 3. © 2013 IBM Corporation 3 What is Google+? The pluses of Google+
  4. 4. © 2013 IBM Corporation 4 Yet another social network to participate in? The pluses of Google+
  5. 5. © 2013 IBM Corporation 5 At one level Google+ is a social network like any other The pluses of Google+
  6. 6. © 2013 IBM Corporation 6 You have a network The pluses of Google+ Your network
  7. 7. © 2013 IBM Corporation 7 At one level Google+ is a social network like any other The pluses of Google+
  8. 8. © 2013 IBM Corporation 8 You can share stuff The pluses of Google+ Share stuff
  9. 9. © 2013 IBM Corporation 9 How does Google+ differ from other social networks? The pluses of Google+
  10. 10. © 2013 IBM Corporation 10 Unlike Facebook, people you follow don’t have to follow you back The pluses of Google+
  11. 11. © 2013 IBM Corporation 11 Unlike Facebook, you can easily create groups for targeted communication The pluses of Google+ Link similar interests in Circles
  12. 12. © 2013 IBM Corporation 12 Unlike Facebook, you can easily create groups for targeted communication The pluses of Google+
  13. 13. © 2013 IBM Corporation 13 Unlike Twitter, good outlet for long-form content The pluses of Google+ Posts can include videos, photos and more
  14. 14. © 2013 IBM Corporation 14 Unlike Twitter, good outlet for long-form content The pluses of Google+
  15. 15. © 2013 IBM Corporation 15 Google+ Hangouts: great for video discussions The pluses of Google+
  16. 16. © 2013 IBM Corporation 16 With Hangouts you can simplify creating YouTube content The pluses of Google+ Post video directly to YouTube with Hangouts on Air
  17. 17. © 2013 IBM Corporation 17 With Hangouts you can simplify creating YouTube content The pluses of Google+
  18. 18. © 2013 IBM Corporation 18 If you have a blog or other site… The pluses of Google+
  19. 19. © 2013 IBM Corporation 19 You may find Google Search a good source for traffic The pluses of Google+
  20. 20. © 2013 IBM Corporation 20 Drive more traffic to your blog from search with Google+ The pluses of Google+ Google+ Authorship helps promote your blog
  21. 21. © 2013 IBM Corporation 21 So is anyone on Google+? The pluses of Google+
  22. 22. © 2013 IBM Corporation 22 How many people use Google+? The pluses of Google+
  23. 23. © 2013 IBM Corporation 23 What are some business use cases? The pluses of Google+
  24. 24. © 2013 IBM Corporation 24 Feature content shared on other networks Source: If applicable, describe source origin The pluses of Google+
  25. 25. © 2013 IBM Corporation 25 Use of Hangouts for ongoing video series The pluses of Google+
  26. 26. © 2013 IBM Corporation 26 Spotlight: IBMer Jason O’Donnell The pluses of Google+
  27. 27. © 2013 IBM Corporation 27 Where should I get started? The pluses of Google+
  28. 28. © 2013 IBM Corporation 28 Getting started with Google+  Setup an account at https://plus.google.com/  Check out the video series on Getting Started with Google+  Search for people and interests and add at least 10 to Circles  Attend an upcoming IBM Big Data Google+ Hangout The pluses of Google+ Google+ Pages and Profiles to check out Jason O’Donnell IBM Big Data IBM Scott Laningham IBM Innovation Center, Austin Mashable
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