Psychological Properties of Colours

1,398 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,398
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Psychological Properties of Colours

  1. 1. Psychological Properties Of Colours Colours and Emotion
  2. 2. RED - Physical• Positive: Physical courage, strength, warmth, energy, basic survival, fight or flight, stimulation, masculinity, excitement.• Negative: Defiance, aggression, visual impact, strain.
  3. 3. BLUE - Intellectual• Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.• Negative: Coldness, aloofness, lack of emotion, unfriendliness.
  4. 4. YELLOW -Emotional• Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.• Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
  5. 5. GREEN - Balance• Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.• Negative: Boredom, stagnation, blandness, enervation.
  6. 6. VIOLET - Spiritual• Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.• Negative: Introversion, decadence, suppression, inferiority.
  7. 7. ORANGE• Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.• Negative: Deprivation, frustration, frivolity, immaturity.
  8. 8. PINK• Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.• Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
  9. 9. GREY• Positive: Psychological neutrality.• Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
  10. 10. BLACK• Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.• Negative: Oppression, coldness, menace, heaviness.
  11. 11. WHITE• Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.• Negative: Sterility, coldness, barriers, unfriendliness, elitism.
  12. 12. BROWN• Positive: Seriousness, warmth, Nature, earthiness, reliability, support.• Negative: Lack of humor, heaviness, lack of sophistication.

×