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Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
Week4: Alternative Media Workers & Production Manifesto
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Week4: Alternative Media Workers & Production Manifesto

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More details at: http://mc539.posterous.com

More details at: http://mc539.posterous.com

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  • Auteur - authorship: media worker represents the subjects, tells the story through their own vision of the problem. This might be seen as problematic as it is closer to mainstream media ideas. The exception here is if the auteur is a representative of that which they represent - e.g. a feminist making feminist media. Think of films about “issues” like the political shorts we saw in class a few weeks ago.
  • Enabler: the media worker assists media subjects in creating their own media products. For example the “Urban Digital” project pictured here: we trained members of the community and gave them kit so they could tell their own stories.
  • Collaborative: blending these two ideas together. So some structure and authorial control put into place by a media worker, but the subject is also active in production. For example Handsworth Self Portrait: the public pressed the button but the photo opportunity and style was dictated by the producer.
  • The Radical - has a political agenda they wish to put forward through their media work. e.g. race, gender, or class politics. They will seek projects that provide a platform for their politics. For example a campaigner for disability rights who uses social media to enable others to lobby.
  • The Thinker - takes a broader view than a radical, but still political. Concerned with systemic issues of media and representation, and would see alternativeness itself as their political aim. Essentially they take a meta-theory approach. They might typically be quite steeped in alternative media, e.g. an 80s fanzine producer, and might reject most mainstream media forms.
  • The Operator - they speak to the political need for alternativeness, but may not be overtly political themselves. Where they are political they may take a narrow political position (as the radical) or a meta position (as the thinker) but this will be articulated primarily as a means to produce profit making interventions. They follow the money and thus we might expect their position to change. Two sub types here: 1) clearly corporate, works funders and public sector hard for commissions for work. May use altruism as part of marketing approach. 2) May seem to be a radical or a thinker, but they use this rather cynically and may be funded through other means e.g. paid for blogging and amping of products that they use in their work
  • The Hobbyist: a member of a community serving a community, or someone who just likes to play with media doing projects. Perhaps a retired / unemployed media worker. The apocryphal story here: the “hyperlocal” news blogger who’s patch was the centre of an International story, and had to rush back from the school run to witness an event, before rushing off to work. There work has certain issues of sustainability.
  • Task: in pairs, partner A explains their initial idea. Partner B then suggests if a mode and type to them. Discuss and agree. Swap. If working alone, work out your mode and type.
  • 1. Individually, draft a manifesto 2. In pairs, decide who’s is the best manifesto based on its clarity of purpose 3. Combine with another pair and present your “best” manifesto to them. 4. As a foursome, choose the best manifesto again 5. These are presented to the class for peer review
  • Transcript

    • 1. Make a stand: your manifesto Image CC http://www.flickr.com/photos/ervega/2057443205/sizes/o/ Disclaimer: I have no idea what this demo is abut and I don’t endorse any of its politics
    • 2. Last Week
      • Assignment 1
      • The “client”
      • Ideas for a project
    • 3. This week
      • Who are the alternative media workers?
      • Where does your project fit?
      • Begin to form a manifesto
      • Talk from social enterprise funder - 1pm
    • 4. Next week...
      • Researched a need / located a “problem”:
        • need
        • opportunity
        • (funding)
        • outcomes
      • Draft manifesto
    • 5. Coming up...
      • By week 6:
        • be ready to begin “production”
      • By week 9:
        • present your work to class
      • By week 11:
        • be ready to write up your work
    • 6. That means...
      • Start collating and organising work now
        • assignment 1 portfolio - continue this into assignment 2
        • consider recording interviews
        • ask for permission / explain context
      • Think about follow up primary research
    • 7. Make a stand: your manifesto your manifesto Image CC http://www.flickr.com/photos/ervega/2057443205/sizes/o/ Disclaimer: I have no idea what this demo is abut and I don’t endorse any of its politics
    • 8. Learning Objectives
      • Understand approaches to alternative media work
      • Be able to locate your work within the field of alternative media
      • Propose a “manifesto” for your project
    • 9. Alternative Texts Texts
    • 10. Alternative Challenges
    • 11. 3 modes of working
    • 12. image CC: http://www.flickr.com/photos/sirmildredpierce/98983789/sizes/l/
    • 13. Image by J. Hickman
    • 14.  
    • 15. Who are the alternative media workers?
    • 16. image CC: http://www.flickr.com/photos/meblob/2470517471/sizes/l/
    • 17. image CC: http://www.flickr.com/photos/rutlo/2890205156/sizes/o/
    • 18. 4 archetypes
    • 19. image CC: http://www.flickr.com/photos/lincolnian/582001739/
    • 20. Image CC: http://www.flickr.com/photos/seatbelt67/502255276/sizes/o/
    • 21. Image CC: http://www.flickr.com/photos/chernobylbob/4401952259/sizes/l/
    • 22. Image CC: http://www.flickr.com/photos/amassie/4195336561/sizes/l/in/photostream/
    • 23. Who are you?
    • 24. Who are you?
      • Mode:
        • auteur / collaborator / enabler
      • Type:
        • radical / thinker / operator / hobbyist
    • 25. Your Manifesto
      • Maximum of five points:
        • What is your media challenge?
        • What is your mode and type?
        • What type of texts do you produce?
        • What will the result of your intervention be?
    • 26. Next week...
      • Researched a need / located a “problem”:
        • need
        • opportunity
        • (funding)
        • outcomes
      • Draft manifesto
    • 27. Learning Objectives
      • Understand approaches to alternative media work
      • Be able to locate your work within the field of alternative media
      • Propose a “manifesto” for your project
    • 28. Make a stand: your manifesto Image CC http://www.flickr.com/photos/ervega/2057443205/sizes/o/ Disclaimer: I have no idea what this demo is abut and I don’t endorse any of its politics

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