Week 4: Promoting your cause. #mc539

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Week 4: Promoting your cause. #mc539

  1. 1. Promoting your cause. Jennifer M. Jones http://mc539.posterous.com
  2. 2. OutlinePlanning your strategyTechniques and toolsObjectivesReview and reflection
  3. 3. Case Study: Purpos/ed
  4. 4. #500words Campaign
  5. 5. 500 words about education
  6. 6. Everyday
  7. 7. For two months.
  8. 8. Sign up via google docs
  9. 9. Set Guidelines
  10. 10. Guidelines for content.
  11. 11. Guidelines for promotion.
  12. 12. Clear objectives
  13. 13. Twitter account.
  14. 14. Newsletter/Mailing List
  15. 15. Accessibility
  16. 16. Social media isnot the answer to everything.
  17. 17. Poster templates to print.
  18. 18. Links are good.
  19. 19. The internetforgets instantly.
  20. 20. Archivethroughout.
  21. 21. Help make it stick.
  22. 22. Step 1: Preparing your strategy.
  23. 23. Be S.M.A.R.T.
  24. 24. S = Specific
  25. 25. What would you like to do?
  26. 26. Why is itimportant?
  27. 27. Who is going to do it?
  28. 28. When does it need to becompleted?
  29. 29. How are yougoing to do it?
  30. 30. M = Measurable
  31. 31. If we canmeasure it, we can track it.
  32. 32. How do I knowthat somethinghas happened?
  33. 33. Where can I get thesemeasurements?
  34. 34. A = Achievable
  35. 35. You need to achieveyour objectives in thetimeframe available.
  36. 36. Has anyone elseachieved something similar?
  37. 37. R = Realistic
  38. 38. Can you do it with theresources available?
  39. 39. What might prevent you achieving objectives?
  40. 40. T = Time Specific
  41. 41. Deadlines.
  42. 42. Completing the project.
  43. 43. Techniques and Tools
  44. 44. Web platforms
  45. 45. Week 1.
  46. 46. Content tools.
  47. 47. Week 2.
  48. 48. Aggregation
  49. 49. Week 3.
  50. 50. Being creative.
  51. 51. Week 4.
  52. 52. Overview.Think about your strategy fordelivery.Think about what tools youmight use (not just for thewebsite itself)What is your long termcommunication strategy?

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