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Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013
 

Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013

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Slides for workshop "Social Media as a Consultation Tool" for the Glasgow Council for the Voluntary Sector AGM in Glasgow, December 2013. More details here: ...

Slides for workshop "Social Media as a Consultation Tool" for the Glasgow Council for the Voluntary Sector AGM in Glasgow, December 2013. More details here: http://www.gcvs.org.uk/whats_on/1174_gcvs_annual_general_meeting

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    Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013 Social Media as a Consultation Tool (GCVS AGM) 6th of December 2013 Presentation Transcript

    • SOCIAL MEDIA AS A CONSULTATION TOOL Jennifer M. Jones University of the West of Scotland @jennifermjones
    • THE STATE OF THE WEB • Application and/or Platform based (through websites such as Facebook and Twitter) • Personalized networked environment • Access through multiple screens and devices, often on the go. • Driven by granular sharing, emoting and describing • Real-time – making the implicit, explicit http://www.tweetdeck.com
    • HOW FAR HAVE WE CAME? http://xkcd.com/802/
    • 10 YEARS AGO Self-publishing web-logging
    • ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT
    • 8 YEARS AGO 3rd party facilities to host multimedia content
    • ABILITY REMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE
    • 5 YEARS AGO Smartphones as the default tool
    • MOBILE PRODUCE AND ACCESS SMALL USERGENERATED MEDIA ON THE GO
    • 1 YEAR AGO The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days
    • CRITICAL MASS SOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA
    • THIS WEEK? Immediacy – validity – connectedness - participatory – big data
    • VISUALIZE YOUR COMMUNITY Networked across sectors, keywords, events, contexts, location… mentionmapp.com
    • NETWORKED INDIVIDUALISM No two account feeds are the same, we construct our own personalised environment
    • ATTENTION ECONOMY Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.
    • SOCIAL MEDIA AS A CONSULTATION TOOL
    • NO FIXED APPROACH Research Collaboration Display Promote Listen Reflect Evaluate
    • RESEARCH
    • E.G. TWITTER TOOLS http://www.twitonomy.com/ https://twitter.com/search-advanced
    • COLLABORATION http://drive.google.com
    • DISPLAY
    • TELL MORE STORIES YOU’LL GET A BETTER, MORE ENGAGED RESPONSE
    • Important but not the focus PROMOTE (Important, but not the focus)
    • ASK QUESTIONS GIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK
    • JOIN THE CONVERSATION TELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW
    • LISTEN
    • MOST IMPORTANT PART YOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN
    • REFLECT
    • GO BEYOND COPY IF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS
    • MAKING IMPLICIT, E XPLICIT TO GET THE MOST OUT OF A CONSULTATION USING SOCIAL MEDIA, YOU MUST ALSO CONTRIBUTE SOMETHING
    • MONITOR
    • SOCIAL MEDIA IS EPHEMERAL CONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT
    • ARCHIVE Empheral storify.com
    • TELL STORIES WITH DATA SOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)
    • VISUALISE
    • THANKS QUESTIONS? jennifermjones.net @jennifermjones