Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy

harnessing the twitter olympics:from #van2010 to #london2012 jennifer m. jones

www.jennifermjones.net #media2012 #van2010 #ldn2012

So why the Olympics?

The Olympics is not a sporting event...

olympism, symbols & governed by the IOC ideology

sacred symbols brand identity

ritual & spectacledisruptive, locally interpreted butglobally understood.

sponsorship: the corporatisation of an institutionalised ideology

transformative infrastructures - the invasion and the privatisation ofpublic space

cultural programming CODE (cultural olympiad 2010)

media visibility - one of the most watched events in the world

the games do not exist in a vacuum

everything is political

security & surveillance

budget cuts...and funds that will not renewonce the games are over.

destruction ofexisting communities• displacement and gentrification of areas- artificially inflating housing prices to price out existing residents.

local resistance DTES Olympic Tent Village

olympic resistance photo credit: @kk network

protest, resistance and the games go hand in hand since the ﬁrstgames in athens, 1896.

The olympic games is not a sporting event...

...it is a stand-alone, complex (and oftenconﬂicting) multi-narrative phenomena...

...that produces globally shared histories andmemories of a nation’s collective identity...

...that we share together through the media.

athens 1896 the ﬁrst modern games

how do we remember?

the ﬁrst olympicmedia was a citizenjournalistthe IOC shaped their recenthistory on the images andarchives provided by audiencemembers

but now...

accredited mediamedia corporations that havepaid the most for the exclusiverights and access to the gamesone representative from eachcountryfull rights to the sport andolympic brand

access to sport

non-accreditedmedia visiting journalists who may ormay not have accreditation forthe ‘ofﬁcial’ media centres.facilities provided from the hostcity government to supportmedia production

media access to people people get access to media

but what about everybody else?

access to technology:faster, smaller, cheaper

samsung athens 2004 leading the way in innovation

this presentation is breaking copyright law!

IOC congress, oct 2009 Martin Sorrell

‘audience as co-conspirators’

launched half-way ﬂickr.com/olympicsthrough vancouver 2010

the olympic review acknowledged after the games

but what about the rest of us?

amplifying alternative narratives

self-accredited media truenorthmediahouse.com

what does it mean to be media?

w2 arts and mediahousewww.creativetechnology.org

media space forindependent journalists

workspace & facilities

produced their own media content

TNMH had no physical space, social media only.W2 was a community space, transforming when required.

how can this change the games experiencetowards london 2012?

london as a ‘national 13 regions of the UK games’

social media already part of games experience

resistance to the games

national unease

#media2012 - national citizen media network forlondon 2012

reclaiming the olympic games

from media event to media festival

http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012see you in london!

http://jennifermjones.net	94
http://paper.li	15
http://justtesting.blastauthor.com	7
http://www.slideshare.net	2
http://feeds.feedburner.com	2
http://translate.googleusercontent.com	2
http://us-w1.rockmelt.com	1
http://the-refreshing-sip.blogspot.com	1

Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy

by Jennifer Jones on Sep 19, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 124

Statistics

Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy — Presentation Transcript