harnessing the twitter olympics:from #van2010 to #london2012                                   jennifer m. jones
www.jennifermjones.net   #media2012 #van2010 #ldn2012
So why the Olympics?
Sport
The Olympics is not a sporting event...
olympism, symbols &                       governed by the IOC            ideology
sacred symbols   brand identity
ritual & spectacledisruptive, locally interpreted butglobally understood.
sponsorship: the corporatisation of an institutionalised ideology
transformative infrastructures - the invasion and the privatisation ofpublic space
cultural programming   CODE (cultural olympiad 2010)
media visibility - one of the most watched events in the world
the games do not exist in a vacuum
everything is political
security & surveillance
budget cuts...and funds that will not renewonce the games are over.
destruction ofexisting communities• displacement and gentrification  of areas- artificially inflating  housing prices to pric...
local resistance   DTES Olympic Tent Village
olympic resistance                     photo credit: @kk          network
protest, resistance and the games go hand in hand since the firstgames in athens, 1896.
The olympic games is not a sporting event...
...it is a stand-alone, complex (and oftenconflicting) multi-narrative phenomena...
...that produces globally shared histories andmemories of a nation’s collective identity...
...that we share together through the media.
athens 1896   the first modern games
how do we remember?
the first olympicmedia was a citizenjournalistthe IOC shaped their recenthistory on the images andarchives provided by audi...
but now...
accredited mediamedia corporations that havepaid the most for the exclusiverights and access to the gamesone representativ...
access to sport
non-accreditedmedia	visiting journalists who may ormay not have accreditation forthe ‘official’ media centres.facilities pr...
media access to people   people get access to media
but what about everybody else?
access to technology:faster, smaller, cheaper
samsung athens 2004   leading the way in innovation
this presentation is breaking copyright law!
IOC congress, oct 2009   Martin Sorrell
‘audience as co-conspirators’
launched half-way                          flickr.com/olympicsthrough vancouver 2010
the olympic review   acknowledged after the games
but what about the rest of us?
amplifying alternative narratives
self-accredited media   truenorthmediahouse.com
what does it mean to be media?
w2 arts and mediahousewww.creativetechnology.org
media space forindependent journalists
workspace & facilities
produced their own    media content
TNMH had no physical space, social            media only.W2 was a community space, transforming           when required.
how can this change the games experiencetowards london 2012?
london as a ‘national                        13 regions of the UK             games’
social media already part of games experience
resistance to the games
national unease
#media2012 - national citizen media network forlondon 2012
reclaiming the olympic games
from media event to media festival
http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012see you in london!
Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy
Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy
Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy
Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy
Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy
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Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy

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Presentation at the 18th International Olympic Academy Postgraduate Session. Full paper here: http://www.slideshare.net/caffeinebomb/harnessing-the-twitter-olympics-from-van2010-to-london2012-full-paper

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Harnessing the "twitter" olympics: From #van2010 to #london2012: International Olympic Academy

  1. harnessing the twitter olympics:from #van2010 to #london2012 jennifer m. jones
  2. www.jennifermjones.net #media2012 #van2010 #ldn2012
  3. So why the Olympics?
  4. Sport
  5. The Olympics is not a sporting event...
  6. olympism, symbols & governed by the IOC ideology
  7. sacred symbols brand identity
  8. ritual & spectacledisruptive, locally interpreted butglobally understood.
  9. sponsorship: the corporatisation of an institutionalised ideology
  10. transformative infrastructures - the invasion and the privatisation ofpublic space
  11. cultural programming CODE (cultural olympiad 2010)
  12. media visibility - one of the most watched events in the world
  13. the games do not exist in a vacuum
  14. everything is political
  15. security & surveillance
  16. budget cuts...and funds that will not renewonce the games are over.
  17. destruction ofexisting communities• displacement and gentrification of areas- artificially inflating housing prices to price out existing residents.
  18. local resistance DTES Olympic Tent Village
  19. olympic resistance photo credit: @kk network
  20. protest, resistance and the games go hand in hand since the firstgames in athens, 1896.
  21. The olympic games is not a sporting event...
  22. ...it is a stand-alone, complex (and oftenconflicting) multi-narrative phenomena...
  23. ...that produces globally shared histories andmemories of a nation’s collective identity...
  24. ...that we share together through the media.
  25. athens 1896 the first modern games
  26. how do we remember?
  27. the first olympicmedia was a citizenjournalistthe IOC shaped their recenthistory on the images andarchives provided by audiencemembers
  28. but now...
  29. accredited mediamedia corporations that havepaid the most for the exclusiverights and access to the gamesone representative from eachcountryfull rights to the sport andolympic brand
  30. access to sport
  31. non-accreditedmedia visiting journalists who may ormay not have accreditation forthe ‘official’ media centres.facilities provided from the hostcity government to supportmedia production
  32. media access to people people get access to media
  33. but what about everybody else?
  34. access to technology:faster, smaller, cheaper
  35. samsung athens 2004 leading the way in innovation
  36. this presentation is breaking copyright law!
  37. IOC congress, oct 2009 Martin Sorrell
  38. ‘audience as co-conspirators’
  39. launched half-way flickr.com/olympicsthrough vancouver 2010
  40. the olympic review acknowledged after the games
  41. but what about the rest of us?
  42. amplifying alternative narratives
  43. self-accredited media truenorthmediahouse.com
  44. what does it mean to be media?
  45. w2 arts and mediahousewww.creativetechnology.org
  46. media space forindependent journalists
  47. workspace & facilities
  48. produced their own media content
  49. TNMH had no physical space, social media only.W2 was a community space, transforming when required.
  50. how can this change the games experiencetowards london 2012?
  51. london as a ‘national 13 regions of the UK games’
  52. social media already part of games experience
  53. resistance to the games
  54. national unease
  55. #media2012 - national citizen media network forlondon 2012
  56. reclaiming the olympic games
  57. from media event to media festival
  58. http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012see you in london!

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