media activism & mega events:curating the #london2012 citizen legacy   jennifer m. jones
www.jennifermjones.net   #media2012 #van2010 #ldn2012
So why the Olympics?
Sport
The Olympics is not a sporting event...
olympism, symbols &                       governed by the IOC            ideology
sacred symbols   brand identity
ritual & spectacledisruptive, locally interpreted butglobally understood.
sponsorship: the corporatisation of an institutionalised ideology
transformative infrastructures - the invasion and the privatisation ofpublic space
cultural programming   CODE (cultural olympiad 2010)
media visibility - one of the most watched events in the world
the games do not exist in a vacuum
everything is political
security & surveillance
budget cuts...and funds that will not renewonce the games are over.
destruction ofexisting communities• displacement and gentrification  of areas- artificially inflating  housing prices to pric...
local resistance   DTES Olympic Tent Village
olympic resistance                     photo credit: @kk          network
protest, resistance and the games go hand in hand since the firstgames in athens, 1896.
The olympic games is not a sporting event...
...it is a stand-alone, complex (and oftenconflicting) multi-narrative phenomena...
...that produces globally shared histories andmemories of a nation’s collective identity...
...that we share together through the media.
athens 1896   the first modern games
how do we remember?
the first olympicmedia was a citizenjournalistthe IOC shaped their recenthistory on the images andarchives provided by audi...
but now...
accredited mediamedia corporations that havepaid the most for the exclusiverights and access to the gamesone representativ...
access to sport
non-accreditedmedia	visiting journalists who may ormay not have accreditation forthe ‘official’ media centres.facilities pr...
media access to people   people get access to media
but what about everybody else?
access to technology:faster, smaller, cheaper
samsung athens 2004   leading the way in innovation
this presentation is breaking copyright law!
IOC congress, oct 2009   Martin Sorrell
‘audience as co-conspirators’
launched half-way                          flickr.com/olympicsthrough vancouver 2010
the olympic review   acknowledged after the games
but what about the rest of us?
amplifying alternative narratives
self-accredited media   truenorthmediahouse.com
what does it mean to be media?
w2 arts and mediahousewww.creativetechnology.org
media space forindependent journalists
workspace & facilities
produced their own    media content
TNMH had no physical space, social            media only.W2 was a community space, transforming           when required.
how can this change the games experiencetowards london 2012?
london as a ‘national                        13 regions of the UK             games’
social media already part of games experience
resistance to the games
national unease
Cultural Olympiad 2012
20000 accredited media
12000 nonaccredited
10000000 citizen journalists?
What might they do?
tracking the torch
#citizenrelay
monitoring buzz
visualising context
covering culture
live-blogging events
promoting dialogue
Olympic Question Time   16 days across London
#media2012 - national citizen media newswire forlondon 2012 olympic and paralympic games
self-accreditation
citizen-led legacy   community stories/data
personalised media archive
media literacies
back channel
ethical journalism
reclaiming media production
Who are involved?
education institutions
arts institutions
community media
reclaiming the olympic games
from media event to media festival
http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012
Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012
Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012
Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012
Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012
Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012
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Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012

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Guest Lecture at City University: Media Activism and the Olympic Games: Curating a citizen-led legacy for 2012

  1. 1. media activism & mega events:curating the #london2012 citizen legacy jennifer m. jones
  2. 2. www.jennifermjones.net #media2012 #van2010 #ldn2012
  3. 3. So why the Olympics?
  4. 4. Sport
  5. 5. The Olympics is not a sporting event...
  6. 6. olympism, symbols & governed by the IOC ideology
  7. 7. sacred symbols brand identity
  8. 8. ritual & spectacledisruptive, locally interpreted butglobally understood.
  9. 9. sponsorship: the corporatisation of an institutionalised ideology
  10. 10. transformative infrastructures - the invasion and the privatisation ofpublic space
  11. 11. cultural programming CODE (cultural olympiad 2010)
  12. 12. media visibility - one of the most watched events in the world
  13. 13. the games do not exist in a vacuum
  14. 14. everything is political
  15. 15. security & surveillance
  16. 16. budget cuts...and funds that will not renewonce the games are over.
  17. 17. destruction ofexisting communities• displacement and gentrification of areas- artificially inflating housing prices to price out existing residents.
  18. 18. local resistance DTES Olympic Tent Village
  19. 19. olympic resistance photo credit: @kk network
  20. 20. protest, resistance and the games go hand in hand since the firstgames in athens, 1896.
  21. 21. The olympic games is not a sporting event...
  22. 22. ...it is a stand-alone, complex (and oftenconflicting) multi-narrative phenomena...
  23. 23. ...that produces globally shared histories andmemories of a nation’s collective identity...
  24. 24. ...that we share together through the media.
  25. 25. athens 1896 the first modern games
  26. 26. how do we remember?
  27. 27. the first olympicmedia was a citizenjournalistthe IOC shaped their recenthistory on the images andarchives provided by audiencemembers
  28. 28. but now...
  29. 29. accredited mediamedia corporations that havepaid the most for the exclusiverights and access to the gamesone representative from eachcountryfull rights to the sport andolympic brand
  30. 30. access to sport
  31. 31. non-accreditedmedia visiting journalists who may ormay not have accreditation forthe ‘official’ media centres.facilities provided from the hostcity government to supportmedia production
  32. 32. media access to people people get access to media
  33. 33. but what about everybody else?
  34. 34. access to technology:faster, smaller, cheaper
  35. 35. samsung athens 2004 leading the way in innovation
  36. 36. this presentation is breaking copyright law!
  37. 37. IOC congress, oct 2009 Martin Sorrell
  38. 38. ‘audience as co-conspirators’
  39. 39. launched half-way flickr.com/olympicsthrough vancouver 2010
  40. 40. the olympic review acknowledged after the games
  41. 41. but what about the rest of us?
  42. 42. amplifying alternative narratives
  43. 43. self-accredited media truenorthmediahouse.com
  44. 44. what does it mean to be media?
  45. 45. w2 arts and mediahousewww.creativetechnology.org
  46. 46. media space forindependent journalists
  47. 47. workspace & facilities
  48. 48. produced their own media content
  49. 49. TNMH had no physical space, social media only.W2 was a community space, transforming when required.
  50. 50. how can this change the games experiencetowards london 2012?
  51. 51. london as a ‘national 13 regions of the UK games’
  52. 52. social media already part of games experience
  53. 53. resistance to the games
  54. 54. national unease
  55. 55. Cultural Olympiad 2012
  56. 56. 20000 accredited media
  57. 57. 12000 nonaccredited
  58. 58. 10000000 citizen journalists?
  59. 59. What might they do?
  60. 60. tracking the torch
  61. 61. #citizenrelay
  62. 62. monitoring buzz
  63. 63. visualising context
  64. 64. covering culture
  65. 65. live-blogging events
  66. 66. promoting dialogue
  67. 67. Olympic Question Time 16 days across London
  68. 68. #media2012 - national citizen media newswire forlondon 2012 olympic and paralympic games
  69. 69. self-accreditation
  70. 70. citizen-led legacy community stories/data
  71. 71. personalised media archive
  72. 72. media literacies
  73. 73. back channel
  74. 74. ethical journalism
  75. 75. reclaiming media production
  76. 76. Who are involved?
  77. 77. education institutions
  78. 78. arts institutions
  79. 79. community media
  80. 80. reclaiming the olympic games
  81. 81. from media event to media festival
  82. 82. http://www.media2012.org.ukhttp://www.jennifermjones.net#media2012

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