CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)

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Workshop slides for the CILIPS Becoming a Social Media Champion workshop in Edinburgh 26th of Feb 2014.

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CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)

  1. 1. Becoming a Social Media Champion @CILIPScotland Workshop Edinburgh 26th February Jennifer M. Jones http://www.jennifermjones.net
  2. 2. Layout of the day • Morning: Social Media, Principles and Practices • Afternoon: Social Media in Context (Practical) • Conclusion: Group Presentations
  3. 3. What you will learn? • Explore common principles of social media in the context of your work practice • Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context • Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation
  4. 4. http://www.jennifermjones.net @jennifermjones email@jennifermjones.net
  5. 5. Section 1
  6. 6. Why does your organisation need a social media champion?
  7. 7. Social Media Champions • Lead by example. Shaping social media policy, influence change & support by excelling in good practice. • Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’ • Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community. • Developing your personal and professional network organically.
  8. 8. Challenges • Access: Technology • Access: Literacy • Software and Hardware Restriction • Risk Adverse
  9. 9. Section 2: Social Media in 2014
  10. 10. http://prezi.com/sr9i0smmpu_r/ social-media-in-2014-workshopfor-cilips-how-to-become-a-socialmedia-champion/
  11. 11. The Technology • Easier to use, no coding required. • What is the landscape of the web, teaching the practice - not the technology as it will always be in flux •  Screens, how people access the web
  12. 12. The Technology • Media making, co-producers, audience as coconspirators.  • Personalised, networked media. 1-2-1, 1-2-many and many-to-many • Maturing space, digital native myth - not just young people, web populations, • the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)
  13. 13. Exercise
  14. 14. Write down as many different social media/digital platforms that you can think of in 2 mins.
  15. 15. Match the tool to the practice.
  16. 16. Listening tools
  17. 17. Content tools
  18. 18. “Buzz” tools
  19. 19. Management tools
  20. 20. Section 3
  21. 21. Personal Learning vs Professional Usage
  22. 22. http://prezi.com/qtzy38kbih_a/ personal-vs-professionalnetworking-cilips-social-mediachampion/
  23. 23. Exercise
  24. 24. How do you use social media personally?
  25. 25. Scenarios
  26. 26. How do you use social media professionally?
  27. 27. Section 4
  28. 28. Monitoring • Social Media Metrics • Evaluation and Impact • Monitoring and Managing
  29. 29. Know your goals
  30. 30. Social Media is… • …not just about numbers. it is about feelings, emotions and engagement. • … about people, perhaps communities, although some will call these audiences. • … qualitative (social) data on an quantitative scale.
  31. 31. Engagement
  32. 32. Measuring Engagement • Quantitative • • Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture. Qualitative • Directly from the individual. Influence, emotion, opinion, context. Harder to capture.
  33. 33. Quantitative • A greater presence on social media - more content, more conversation, more people engaging. • Increase visits to website, venue, engagement with events, sales. • More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
  34. 34. Qualitative • Learning something new, connecting with likeminded others, passing on information. • Become an authority in your field. • Digital storytelling, ‘cutting edge of mundane.’ • The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions
  35. 35. Is it about being popular or being effective?
  36. 36. 50 interested followers is better than 5000 paid-for ones
  37. 37. Exercise
  38. 38. You are going to evaluate a social media profile
  39. 39. Examine: • What are the core quantitative metrics that the account allows you to see? • What do you think is successful? How do you show this? • How does the content engage?
  40. 40. Practical
  41. 41. Presentations
  42. 42. Contact • email@jennifermjones.net • http://www.jennifermjones.net • @jennifermjones • http://www.slideshare.net/caffeinebomb

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