CILIPScotland: Becoming a Social Media Champion (Edinburgh 26th Feb 2014)

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Workshop slides for the CILIPS Becoming a Social Media Champion workshop in Edinburgh 26th of Feb 2014.

Workshop slides for the CILIPS Becoming a Social Media Champion workshop in Edinburgh 26th of Feb 2014.

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Transcript

  • 1. Becoming a Social Media Champion @CILIPScotland Workshop Edinburgh 26th February Jennifer M. Jones http://www.jennifermjones.net
  • 2. Layout of the day • Morning: Social Media, Principles and Practices • Afternoon: Social Media in Context (Practical) • Conclusion: Group Presentations
  • 3. What you will learn? • Explore common principles of social media in the context of your work practice • Develop confidence to explore new tools and develop a shared community of practice in a personal and professional context • Manage strategies for content creation/curation, understanding audiences and monitoring & evaluation
  • 4. http://www.jennifermjones.net @jennifermjones email@jennifermjones.net
  • 5. Section 1
  • 6. Why does your organisation need a social media champion?
  • 7. Social Media Champions • Lead by example. Shaping social media policy, influence change & support by excelling in good practice. • Promoting social media throughout the organisation, everyone has a stake - employees and ‘customers’ • Understanding the audiences and measurement in context. If you aren’t in it - you aren’t going to connect deeply to your target community. • Developing your personal and professional network organically.
  • 8. Challenges • Access: Technology • Access: Literacy • Software and Hardware Restriction • Risk Adverse
  • 9. Section 2: Social Media in 2014
  • 10. http://prezi.com/sr9i0smmpu_r/ social-media-in-2014-workshopfor-cilips-how-to-become-a-socialmedia-champion/
  • 11. The Technology • Easier to use, no coding required. • What is the landscape of the web, teaching the practice - not the technology as it will always be in flux •  Screens, how people access the web
  • 12. The Technology • Media making, co-producers, audience as coconspirators.  • Personalised, networked media. 1-2-1, 1-2-many and many-to-many • Maturing space, digital native myth - not just young people, web populations, • the interaction between online and offline (events, meet-ups, internet embedded as part of daily practice, not a separate thing)
  • 13. Exercise
  • 14. Write down as many different social media/digital platforms that you can think of in 2 mins.
  • 15. Match the tool to the practice.
  • 16. Listening tools
  • 17. Content tools
  • 18. “Buzz” tools
  • 19. Management tools
  • 20. Section 3
  • 21. Personal Learning vs Professional Usage
  • 22. http://prezi.com/qtzy38kbih_a/ personal-vs-professionalnetworking-cilips-social-mediachampion/
  • 23. Exercise
  • 24. How do you use social media personally?
  • 25. Scenarios
  • 26. How do you use social media professionally?
  • 27. Section 4
  • 28. Monitoring • Social Media Metrics • Evaluation and Impact • Monitoring and Managing
  • 29. Know your goals
  • 30. Social Media is… • …not just about numbers. it is about feelings, emotions and engagement. • … about people, perhaps communities, although some will call these audiences. • … qualitative (social) data on an quantitative scale.
  • 31. Engagement
  • 32. Measuring Engagement • Quantitative • • Monitoring statistics (followers/follows, networks reach, likes, retweets, frequency) Easier to capture. Qualitative • Directly from the individual. Influence, emotion, opinion, context. Harder to capture.
  • 33. Quantitative • A greater presence on social media - more content, more conversation, more people engaging. • Increase visits to website, venue, engagement with events, sales. • More follows, likes, retweets, shares, views, comments, ratings, trackbacks.
  • 34. Qualitative • Learning something new, connecting with likeminded others, passing on information. • Become an authority in your field. • Digital storytelling, ‘cutting edge of mundane.’ • The person behind the ‘data’ - what are they saying, how do they say it, asking the right questions
  • 35. Is it about being popular or being effective?
  • 36. 50 interested followers is better than 5000 paid-for ones
  • 37. Exercise
  • 38. You are going to evaluate a social media profile
  • 39. Examine: • What are the core quantitative metrics that the account allows you to see? • What do you think is successful? How do you show this? • How does the content engage?
  • 40. Practical
  • 41. Presentations
  • 42. Contact • email@jennifermjones.net • http://www.jennifermjones.net • @jennifermjones • http://www.slideshare.net/caffeinebomb