Branding for B2B Coffee

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Branding panel slideshow presented by Andrew Hetzel at the 2009 Specialty Coffee Association of America conference in Atlanta, GA.

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Branding for B2B Coffee

  1. 1. Branding is often misunderstood
  2. 2. What is a brand?
  3. 3. What does it really mean?
  4. 4. What does it not mean?
  5. 5. Why is it difficult to define?
  6. 6. Why is a brand important?
  7. 7. Branding reduces costs
  8. 8. Brands increase profitability
  9. 9. Brands increase sales
  10. 10. How can you achieve a strong brand?
  11. 11. Understand your business
  12. 12. Listen to and understand who your customer is
  13. 13. Always be consistent
  14. 14. It doesn’t end with the logo
  15. 15. Establish an imbalance
  16. 16. Obtain authoritative reviews
  17. 17. Promote quality
  18. 18. Communicate a human story
  19. 19. Use images to share the experience
  20. 20. Conduct tasting events
  21. 21. Use new media to promote the message
  22. 22. Leverage brand equity

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