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Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
Achieve Grande Profits from your Coffee Service
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Achieve Grande Profits from your Coffee Service

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"Achieve Grande Profits from your Coffee Service" presentation by Andrew Hetzel of Cafemakers at the 2007 National Restaurant Association conference in Chicago

"Achieve Grande Profits from your Coffee Service" presentation by Andrew Hetzel of Cafemakers at the 2007 National Restaurant Association conference in Chicago

Published in: Economy & Finance, Business
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  • Fantastic. Can you give me this presentation softcopy to my email at hogjkt@gmail.com.

    really Apreciate.

    RoadKingRider<br /><br/>
       Reply 
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  • Transcript

    • 1. Achieve Grande Profits from your Coffee Service (for not a latte money) Andrew Hetzel, Cafemakers, LLC
    • 2. Demand exists for better specialty coffee
    • 3. Restaurants are positioned to take advantage of this demand
    • 4. Restaurant coffee is not achieving its full potential
    • 5. We can learn from the specialty coffee industry
    • 6. Coffee should be viewed as a prepared food
    • 7. &quot;If a window of opportunity appears, don't pull down the shade.&quot; – Tom Peters
    • 8. The coffee industry is making money
    • 9. Coffee is the #2 commodity in the world behind…
    • 10. Starbucks introduced espresso to mainstream America
    • 11. The specialty coffee industry is worth over $12 billion annually
    • 12. Consumer tastes are changing
    • 13. We're undergoing a revolution of specialization
    • 14. Coffee is the new wine
    • 15. Restaurants are positioned to do more with coffee
    • 16. Don't meet expectations, redefine expectations
    • 17. Make coffee part of the dining experience
    • 18. How do we know what's good?
    • 19. How we taste
    • 20. We taste with the whole tongue
    • 21. Sweetness is caused by caramelized sugars
    • 22. Bitterness is both desirable and undesirable
    • 23. Sourness is caused by naturally occurring acids
    • 24. Saltiness is caused by soluble mineral oxides
    • 25. Try this at home…
    • 26. Coffee offers the same complex experience as wine
    • 27. 80% of coffee's 1000 chemicals are volatile aromas
    • 28. 75% of what we perceive as taste is actually smell
    • 29. Acidity adds life to coffee
    • 30. Fat lipids create mouth-feel
    • 31. &quot;Cup&quot; is also a verb
    • 32. Arrange your supplies
    • 33. Gather your colleagues
    • 34. Grind each cup
    • 35. Smell the fragrance
    • 36. Pour the water
    • 37. Sample the aroma
    • 38. Break the crust
    • 39. Slurp away!
    • 40. Record your experience
    • 41. Cool and repeat
    • 42. Make it work for you
    • 43. What you get out of it depends on…
    • 44. Water is 98.5% of your coffee
    • 45. Dairy is a seasonal ingredient
    • 46. Don't buy coffee where you buy janitorial supplies
    • 47. Good ingredients taste bad when improperly prepared
    • 48. It's hard to assemble a blank puzzle
    • 49. Automation is a tool, not a crutch
    • 50. Think individual, think immediate
    • 51. You can't sell the sip without the steam
    • 52. Bigger is not better, better is
    • 53. Do you serve a bottomless glass of wine?
    • 54. Make coffee an integral part of the dining experience
    • 55. How do we do this in our own organization?
    • 56. The experience is only as good as each item
    • 57. Treat your coffee like you treat your food
    • 58. You can serve coffee as good as the best coffee shops
    • 59. You can achieve a new stream of revenue from existing business
    • 60. Andrew Hetzel Cafemakers, LLC www.cafemakers.com (808) 443-0290

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