P2H Solutions Private Limited Company OverviewMumbai, India based company P2H Solutions Pvt. Ltd. promotes and manages itsF&B Retail venture under the brand name Cafe H&W, Share The Secrets, nestledin Mumbai. With a tagline of ‘share the secrets’, this cozy cafe offers you the perfectambience to chit-chat and relax over refreshments. The cafe has invested majorly inthe R&D of food products and has introduced all new tasting branded food items ontheir menu. Besides tea and coffee, the cafe serves vegetarian and non-vegetariansandwiches, rolls and desserts. The cafe has been designed as a unique one stopexperience over ecstatic coffee, finger licking fast food, with amazing ambiance andthumping music. Mumbai, India | Call:+91 7666127215 / 9324322704 | email@example.com
According to a report by TechnopakAnalysis, the market size of the foodservice sector is estimated to be $8.1billion by 2013 and $9.6 billion by 2018. Itis growing @ 5-6% per annum. Our Café H&W is amarket research suggests the following comprehensive platform for theshortcomings in the existing café culture: hospitality industrya) Frozen food concept, not going down developed ground up too well with customers. to bring two keyb) Limited Menu choices. reforms in thec) Due to centralized supply, limited stock hospitality space – a. Fresh Food in Caféavailability. Culture b. Foodd) Poor hospitality. Quality of star hotels in casual environment of Café.
Objectives The P2H Solutions has established three firm objectives it wishes to achieve in the next Five years: a. 150 Café Outlets, Lounges, Kiosks & Drive-Thrus across Asia & Middle – East. b. Gross Margin of 45% or more. c. Net After-tax Profit above 15% of Sales. Mission The P2H Solutions Mission is three-fold, with each being as integral to our success as the next. Product Mission - Provide customers the finest quality food & beverage in the most efficient time. Social Mission – Contribute to the growth & development of the societies. Economic Mission - Operate and grow at a profitable rate through sound economic decisions.
There are four keys to success in this business, three of which arevirtually the same as any food service business. It is our fourth key--the Freshly Made Food in Café Environment--that will give us thatextra visibility in the public eye.The greatest locations - visibility, high traffic pattern, convenientaccess.The best products - freshest coffee beans, food products, cleanestequipment, premium serving containers, consistent flavor.The friendliest staff - cheerful, skilled, professional, articulate.The finest reputation - word-of-mouth advertising & promotions.
Café market Estimated at USD150mn >1200 cafes sprung across India in the last decade Growing @ 40 per cent over the last five years Key Drivers: Industry estimates scope for additional Favorable demographics: 5000 outlets >50per cent below 25yrs Café Coffee Day is the market leader in Higher disposable income terms of revenues and retail footprint (source: Coffee Board of India) Changing values and lifestyles Online Service standards/Value-for- shopping money proposition Estimated at USD2bn Convenience and increase in Current online shopper base: 34.5mn internet usage (was 28mn in 2010) Diverse market with many players spells high competition
KEY COMPETITORS Café Coffee Day The P2H Solutions considers itself to be a Barista player in the retail coffee house industry. However, it knows its primary competition will Costa Coffee come from three sources: •Established brands such as Café Coffee Subway Day, Barista, Costa Coffee, Starbucks and McDonalds Subway. Starbucks •Locally owned and operated cafes. •FastTwo things will make P2H Solutions standfood chains andits competitors: out from all convenience stores.1. The P2H Solutions will be providing products in the most convenient and efficient way available-- either at one of the two-sided Drive-thru shops, or at one of the Mobile Cafes. This separates P2H from the competition in that its customers wont need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. P2H customers can drive or walk up, order their food & beverage, receive and pay for it, and drive off.2. The second differentiator is P2H Solutions focus on bringing two key reforms in the hospitality space – a. Fresh Food in Café Culture b. Food Quality of star hotels in casual environment of Café.
The P2H Solutions provides its patrons the finest, freshly preparedfood along with hot and cold beverages, specializing in varieties ofsandwiches, rolls, desserts, specialty coffees and custom blendedteas. In addition, P2H keeps developing and adds seasonal and newproduct choices to its menu.P2H Solutions provides its customers the ability to custom order acoffee beverage that will be blended to their exact specifications.Each of P2Hs Baristas will be trained in the fine art of brewing,blending, and serving the highest quality hot and cold beverages aswell as fine preparation and presentation of food with exceptionalattention to detail.Besides coffees, P2H Solutions will offer teas, varieties of sandwich,rolls, desserts, frozen coffee beverages, seasonal specialty drinks,pastries, and other baked goods. Through the website and certainlocations, P2H will market premium items such as coffee mugs, T-shirts and sweatshirts, ball caps, and more such merchandize.
Nearly Sixteen years ago, a trend towards more unique coffeesbegan to develop in India. People began to have coffee tastings.Then espresso bars began to appear and, inevitably, along cameCafé Coffee Day ... the quintessential bastion of the upwardlyprofessional who wanted to take control over how their beveragewould taste and smell.Lately, weve seen the introduction of beverage dispensers atconvenience stores that spit out overly-sweet, poorly blendedcappuccinos in flavors such as French vanilla or mocha, andconsumers are paying as much as $3.00 for these sub-standardbeverages.The market is primed for the introduction of a company that offers asuperior quality, specially blended product in a convenientenvironment at a price that is competitive to the leading coffeehouses.
P2H will focus on two market segments : Youngsters & Corporate. Toaccess both of these markets, P2H has two different deliverysystems. For the youngsters, P2H has the coffee house outlets andkiosks. For the corporate, P2H has the Mobile Cafe.Youngsters are defined as any one or more individuals in the agegroup of 16-45 years and also include working professionals. Thismarket segment also covers the families.Corporate Consumers would include those who are tethered to acampus environment, or in a restricted entry environment that doesnot allow free movement to and from. Examples would includecorporate campuses where the time constraints are involved, butregarding meetings and project deadlines, and special events--suchas carnivals, fairs or festivals--where there is an admission price toenter the gate, but exiting would mean another admission fee, orwhere refreshments are an integral part of the festivities.
The cafe experience comes from the Italian origins of espresso. Thecustomer comes in to a beautifully decorated facility, surrounded bywondrous aromas and finds himself involved in a sensory experiencethat, more often than not, masks an average product at a premiumprice. However, the proliferation of cafes in India proves the viabilityof the market. It is a duplication of the same delivery process ascurrently exists in Europe.Market NeedsOur market is made up of consumers who have busy schedules, adesire for quality, and disposable income. As much as they would likethe opportunity to sit in an upscale coffee house and sip a uniquelyblended coffee beverage and read the morning paper, they dont havethe time. However, they still have the desire for the uniquely blendedbeverage & freshly prepared food as they hurry through their busylives.
Target CustomersUtmost care will be taken by the companyat the QA level during the infrastructure Year 3setup so as to maintain quality andstandards across the chain. And the café Year 2services will be promoted by utilizing SEOand social media marketing techniqueswith outdoor advertising, TV broadcasting Year 1and web promotion being the key drivers.Users would be sought via advertisements 0 10000 20000 30000 40000 50000(TV/print), referrals and cross-promotions, discount schemes, flyers Others - Parents and guardians Teenagersacross target areas. This will be followed Students and faculty Working professionalsby press conferences and mediainterviews at regular intervals. Thecompany will gain an edge over Est.customer base (000)competition by following the concept of 120 95.7freshly prepared food which is not yet 106.3 90 77.6being provided at other café chain ventures 86.2and through creation of proprietary recipes 60 70that could even satiate gourmet clienteleand wide choices on their menu. The 30company will competitively price its 0products, albeit maintain the appeal to the Year 1 Year 2 Year 3 Year 4 Year 5elite.