P2H Solutions Private Limited                               Company OverviewMumbai, India based company P2H Solutions Pvt....
COFFEE IS WHERE YOUR STORY BEGINS…
   Brand name : Café H&W                      Our Outlet Models -   Brand line : Share The    Secrets                   ...
A VISION GETS DEVELOPED…   ©P2H Solutions Private Limited
According to a report by TechnopakAnalysis, the market size of the foodservice sector is estimated to be $8.1billion by 20...
Objectives    The P2H Solutions has established three firm objectives it wishes to    achieve in the next Five years:    a...
©P2H Solutions Pvt. Ltd.
There are four keys to success in this business, three of which arevirtually the same as any food service business. It is ...
Café market Estimated at USD150mn >1200 cafes sprung across India in the  last decade Growing @ 40 per cent over the la...
KEY COMPETITORS      Café Coffee Day                                              The P2H Solutions considers itself to b...
The P2H Solutions provides its patrons the finest, freshly preparedfood along with hot and cold beverages, specializing in...
©P2H Solutions Pvt. Ltd.
©P2H Solutions Pvt. Ltd
©P2H Solutions Pvt. Ltd.
©P2H Solutions Pvt. Ltd
Nearly Sixteen years ago, a trend towards more unique coffeesbegan to develop in India. People began to have coffee tastin...
P2H will focus on two market segments : Youngsters & Corporate. Toaccess both of these markets, P2H has two different deli...
The cafe experience comes from the Italian origins of espresso. Thecustomer comes in to a beautifully decorated facility, ...
EXECUTING THE VISION
Execution of the business plan depends on important assumptions, most ofwhich are shown in the following table. The key un...
1.   Mobile Cafes                             1.   Valued Image2.   Consistent Menu                          2.   Greater ...
The organization will be a relatively flat one and there will be a relatively lowheadcount in management.There are three f...
P2H expects the first year to be rather lean, since there will only be 15 locations, noneof which will be deployed for the...
The third year will see the most dramatic growth in headcount, due to the addition of50 outlets including drive thrus, mor...
P2Hs financial picture is quite promising. Since P2H is operating a cash business,the initial cost is significantly less t...
This company is the brainchild of Mr. Arvind Singh, a hardcore entrepreneur and visionary, comingwith a Retail & hospitali...
Nidhi ShrivastavaDirector & CEOBusiness Administration Graduate from Madurai University, India & Welingkar ManagementInsti...
Vijay MaliChief ChefAcquired BHTMS – Bachelor‟s in Hotel & Tourism Management from Mumbai University withmore than 4 years...
Target CustomersUtmost care will be taken by the companyat the QA level during the infrastructure      Year 3setup so as t...
 Seeking expansion capital. The funds shall be raised in phases. The tenure of investment would be 10 years & upwards. ...
There are three scenarios for the investors and management to recover their investment--two with significant returns on ea...
THANK YOU“The contents of this document are proprietary and confidential to P2H Solutions Private Limited and may not bedi...
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P2 H Solutions Pvt. Ltd Company Business Plan 1

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Company Profile : P2H Solutions Pvt. Ltd., Mumbai, India

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P2 H Solutions Pvt. Ltd Company Business Plan 1

  1. 1. P2H Solutions Private Limited Company OverviewMumbai, India based company P2H Solutions Pvt. Ltd. promotes and manages itsF&B Retail venture under the brand name Cafe H&W, Share The Secrets, nestledin Mumbai. With a tagline of ‘share the secrets’, this cozy cafe offers you the perfectambience to chit-chat and relax over refreshments. The cafe has invested majorly inthe R&D of food products and has introduced all new tasting branded food items ontheir menu. Besides tea and coffee, the cafe serves vegetarian and non-vegetariansandwiches, rolls and desserts. The cafe has been designed as a unique one stopexperience over ecstatic coffee, finger licking fast food, with amazing ambiance andthumping music. Mumbai, India | Call:+91 7666127215 / 9324322704 | cafehnw@gmail.com
  2. 2. COFFEE IS WHERE YOUR STORY BEGINS…
  3. 3.  Brand name : Café H&W Our Outlet Models - Brand line : Share The Secrets 1. Independent outlets Registered 2. Food Courts. Brainchild of Mr. Arvind Singh 14 members 3. Quick Service and Ms. Nidhi Shrivastava Restaurants Incorporated in January 2011 4. Drive Aways Counseling 5. Online done 1 An integrated F&B retail session Ordering venture that runs 6. Mobile Cafe 7. MediaNet – Fully  Chain of Food Joints Marriages Digital integrated 5 facilitated system for Signage  Café lounges cafe to promote today’s menu. Core team 6 Currently, P2H is in the expansion stage and it seeks expansion capital from ©SENTINEL Consultants investors.
  4. 4. A VISION GETS DEVELOPED… ©P2H Solutions Private Limited
  5. 5. According to a report by TechnopakAnalysis, the market size of the foodservice sector is estimated to be $8.1billion by 2013 and $9.6 billion by 2018. Itis growing @ 5-6% per annum. Our Café H&W is amarket research suggests the following comprehensive platform for theshortcomings in the existing café culture: hospitality industrya) Frozen food concept, not going down developed ground up too well with customers. to bring two keyb) Limited Menu choices. reforms in thec) Due to centralized supply, limited stock hospitality space – a. Fresh Food in Caféavailability. Culture b. Foodd) Poor hospitality. Quality of star hotels in casual environment of Café.
  6. 6. Objectives The P2H Solutions has established three firm objectives it wishes to achieve in the next Five years: a. 150 Café Outlets, Lounges, Kiosks & Drive-Thrus across Asia & Middle – East. b. Gross Margin of 45% or more. c. Net After-tax Profit above 15% of Sales. Mission The P2H Solutions Mission is three-fold, with each being as integral to our success as the next. Product Mission - Provide customers the finest quality food & beverage in the most efficient time. Social Mission – Contribute to the growth & development of the societies. Economic Mission - Operate and grow at a profitable rate through sound economic decisions.
  7. 7. ©P2H Solutions Pvt. Ltd.
  8. 8. There are four keys to success in this business, three of which arevirtually the same as any food service business. It is our fourth key--the Freshly Made Food in Café Environment--that will give us thatextra visibility in the public eye.The greatest locations - visibility, high traffic pattern, convenientaccess.The best products - freshest coffee beans, food products, cleanestequipment, premium serving containers, consistent flavor.The friendliest staff - cheerful, skilled, professional, articulate.The finest reputation - word-of-mouth advertising & promotions.
  9. 9. Café market Estimated at USD150mn >1200 cafes sprung across India in the last decade Growing @ 40 per cent over the last five years Key Drivers: Industry estimates scope for additional  Favorable demographics: 5000 outlets >50per cent below 25yrs Café Coffee Day is the market leader in  Higher disposable income terms of revenues and retail footprint (source: Coffee Board of India)  Changing values and lifestyles Online  Service standards/Value-for- shopping money proposition Estimated at USD2bn  Convenience and increase in Current online shopper base: 34.5mn internet usage (was 28mn in 2010) Diverse market with many players spells high competition
  10. 10. KEY COMPETITORS  Café Coffee Day The P2H Solutions considers itself to be a  Barista player in the retail coffee house industry. However, it knows its primary competition will  Costa Coffee come from three sources: •Established brands such as Café Coffee  Subway Day, Barista, Costa Coffee, Starbucks and  McDonalds Subway.  Starbucks •Locally owned and operated cafes. •FastTwo things will make P2H Solutions standfood chains andits competitors: out from all convenience stores.1. The P2H Solutions will be providing products in the most convenient and efficient way available-- either at one of the two-sided Drive-thru shops, or at one of the Mobile Cafes. This separates P2H from the competition in that its customers wont need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. P2H customers can drive or walk up, order their food & beverage, receive and pay for it, and drive off.2. The second differentiator is P2H Solutions focus on bringing two key reforms in the hospitality space – a. Fresh Food in Café Culture b. Food Quality of star hotels in casual environment of Café.
  11. 11. The P2H Solutions provides its patrons the finest, freshly preparedfood along with hot and cold beverages, specializing in varieties ofsandwiches, rolls, desserts, specialty coffees and custom blendedteas. In addition, P2H keeps developing and adds seasonal and newproduct choices to its menu.P2H Solutions provides its customers the ability to custom order acoffee beverage that will be blended to their exact specifications.Each of P2Hs Baristas will be trained in the fine art of brewing,blending, and serving the highest quality hot and cold beverages aswell as fine preparation and presentation of food with exceptionalattention to detail.Besides coffees, P2H Solutions will offer teas, varieties of sandwich,rolls, desserts, frozen coffee beverages, seasonal specialty drinks,pastries, and other baked goods. Through the website and certainlocations, P2H will market premium items such as coffee mugs, T-shirts and sweatshirts, ball caps, and more such merchandize.
  12. 12. ©P2H Solutions Pvt. Ltd.
  13. 13. ©P2H Solutions Pvt. Ltd
  14. 14. ©P2H Solutions Pvt. Ltd.
  15. 15. ©P2H Solutions Pvt. Ltd
  16. 16. Nearly Sixteen years ago, a trend towards more unique coffeesbegan to develop in India. People began to have coffee tastings.Then espresso bars began to appear and, inevitably, along cameCafé Coffee Day ... the quintessential bastion of the upwardlyprofessional who wanted to take control over how their beveragewould taste and smell.Lately, weve seen the introduction of beverage dispensers atconvenience stores that spit out overly-sweet, poorly blendedcappuccinos in flavors such as French vanilla or mocha, andconsumers are paying as much as $3.00 for these sub-standardbeverages.The market is primed for the introduction of a company that offers asuperior quality, specially blended product in a convenientenvironment at a price that is competitive to the leading coffeehouses.
  17. 17. P2H will focus on two market segments : Youngsters & Corporate. Toaccess both of these markets, P2H has two different deliverysystems. For the youngsters, P2H has the coffee house outlets andkiosks. For the corporate, P2H has the Mobile Cafe.Youngsters are defined as any one or more individuals in the agegroup of 16-45 years and also include working professionals. Thismarket segment also covers the families.Corporate Consumers would include those who are tethered to acampus environment, or in a restricted entry environment that doesnot allow free movement to and from. Examples would includecorporate campuses where the time constraints are involved, butregarding meetings and project deadlines, and special events--suchas carnivals, fairs or festivals--where there is an admission price toenter the gate, but exiting would mean another admission fee, orwhere refreshments are an integral part of the festivities.
  18. 18. The cafe experience comes from the Italian origins of espresso. Thecustomer comes in to a beautifully decorated facility, surrounded bywondrous aromas and finds himself involved in a sensory experiencethat, more often than not, masks an average product at a premiumprice. However, the proliferation of cafes in India proves the viabilityof the market. It is a duplication of the same delivery process ascurrently exists in Europe.Market NeedsOur market is made up of consumers who have busy schedules, adesire for quality, and disposable income. As much as they would likethe opportunity to sit in an upscale coffee house and sip a uniquelyblended coffee beverage and read the morning paper, they dont havethe time. However, they still have the desire for the uniquely blendedbeverage & freshly prepared food as they hurry through their busylives.
  19. 19. EXECUTING THE VISION
  20. 20. Execution of the business plan depends on important assumptions, most ofwhich are shown in the following table. The key underlying assumptionsare:1. P2H assumes a slow-growth economy, without major recession.2. P2H assumes of course that there are no unforeseen changes in publichealth perceptions of its products.3. P2H assumes access to equity capital and financing sufficient tomaintain its financial plan. ©P2H Solutions Pvt. Ltd.
  21. 21. 1. Mobile Cafes 1. Valued Image2. Consistent Menu 2. Greater Product Selection3. Community Benefit 3. More Substantial Customer Service4. Quality Product 4. Selection5. Supply Discounts 5. Higher Product QualityP2H knows that once it has entered the market and established a presence, others willtry to follow. However, P2H believes that the corporate missions and even theorganizational design will be imitated, but never duplicated. P2H will constantlyevaluate its products, locations, service, and corporate missions to ensure that itremains a leader in the specialty food & beverage industry. ©P2H Solutions Pvt. Ltd.
  22. 22. The organization will be a relatively flat one and there will be a relatively lowheadcount in management.There are three functioning groups within the company: Production, Sales andMarketing, General and Administrative.Production involves the staff or Customer Service Specialists, who will be manning theoutlets and Mobile Cafes. Sales and Marketing will handle the promotion andscheduling of the Cafes. General and Administrative manage the facilities, equipment,inventory, payroll, and other basic, operational processes. ©P2H Solutions Pvt. Ltd.
  23. 23. P2H expects the first year to be rather lean, since there will only be 15 locations, noneof which will be deployed for the entire year. The total headcount by the end of firstyear, including management, administrative support, and customer service(production), will be 50, with a payroll.The second year, with the addition of 30 outlets, kiosks and mobile cafes, P2H will addcustomer service personnel, as well as 2 zonal manager and some additional supportstaff at headquarters, including an Inventory Assistant, Equipment Technician, andadministrative support. The headcount will increase by nearly 125% in the second yearto 145, with a proportional increase in payroll of and payroll burden. ©P2H Solutions Pvt. Ltd.
  24. 24. The third year will see the most dramatic growth in headcount, due to the addition of50 outlets including drive thrus, more kiosks and mobile units. In the third year, therewill also be an increase of 180% over the previous year. Total payroll and payrollburden for the third year will reflect this, as well as the significant increase in thesenior management team, with the addition of a chief financial officer, and a directorof marketing. There will also be 2 more zonal manager, and a corporate events salesexecutive. Total personnel will reach 351.The chief financial officer will be brought on to oversee the increase in numbers ofretail outlets and to manage a dramatically more detailed P&L statement and tomanage the Balance Sheet. The chief executive officer will help us with thedeployment of a Point-of-Sale computerized cash register system that will maketracking and managing receipts more robust. Ideally, this individual will have a largeamount of point of sale and Internet experience. Specifically, how to tie in POSsystems to the Internet and inventory controls. Also, knowledge in establishingtechnology guidelines for the company and franchisees. The director of marketing willbe charged with managing the relationships with advertising agencies, public relationsfirms, the media, and our website. ©P2H Solutions Pvt. Ltd.
  25. 25. P2Hs financial picture is quite promising. Since P2H is operating a cash business,the initial cost is significantly less than many start-ups these days. The process islabor intensive and P2H recognizes that a higher level of talent is required. Thefinancial investment in its employees will be one of the greatest differentiatorsbetween it and P2Hs competition. For the purpose of this pro-forma plan, the facilitiesand equipment are financed. These items are capital expenditures and will beavailable for financing. There will be a minimum of inventory on hand so as to keepthe product fresh and to take advantage of price drops, when and if they should occur.P2H anticipates the initial combination of investments and long-term financing to carryit without the need for any additional equity or debt investment, beyond the purchaseof equipment or facilities. This will mean growing a bit more slowly than might beotherwise possible, but it will be a solid, financially sound growth based on customerrequest and product demand. ©P2H Solutions Pvt. Ltd.
  26. 26. This company is the brainchild of Mr. Arvind Singh, a hardcore entrepreneur and visionary, comingwith a Retail & hospitality background and Ms. Nidhi Shrivastava, an expert in media andtechnology. These two co-own company and have bootstrapped it since inception. Currently, thecore team strength has grown to Six.Arvind SinghManaging DirectorPost Graduate Diploma in Business Management from NMIMS, Mumbai, India.Bachelor‟s degree in Arts, Economics & Political Science from renowned college - Uday PratapCollege.18 years of Retail & Hospitality Industry experience. Has worked within the top managementcapacity of the top brands of the Indian & European Packaging Industry. Handled large sizeorganizations, their complete Indian, Middle East And European Operations as well asmanufacturing units having team of more than 500 people. Also the Honorary member ofManagement Committee at IIHM – Indian Institute of Hospitality & Management, Mumbai.More Details About Him – www.arvindsingh.orgRole @ P2H - Looks after the product marketing, financials, accounting, Strategy and policymaking, operational management & Other management activities. ©P2H Solutions Pvt. Ltd.
  27. 27. Nidhi ShrivastavaDirector & CEOBusiness Administration Graduate from Madurai University, India & Welingkar ManagementInstitute. First Generation Entrepreneur with more than 6 years of Media, Animation, Film & ITindustry experience. She has established an Animation Film Production company from scratchand inked various deals with key players of the industry. Also worked with worlds top HollywoodVisual Effects Company – Rhythm & Hues India for their OSCAR winning project – GoldenCompass and Alvin & The Chipmunks as Lighting Technical Director and CG Lighting TechnicalDirector on Walt Disney Films.Role @ P2H - Responsible for strategy, complete technical & infrastructure development,business partnership acquisitions, Media promotion, corporate communication, marketingand advertising.Peer Mohammed Ali WangdeExecutive DirectorA senior insurance professional with 30 years of underwriting experience mainly underwritingproperty and placement of reinsurance. Having spent major part of his professional life in themiddle east backed by a large client portfolio of world renowned names like Saudi Telecom, KingAbdul Aziz University, Mobily, King Fahad University, Petroloob etc.Role@ P2H – Heading the administration and facility management. ©P2H Solutions Pvt. Ltd.
  28. 28. Vijay MaliChief ChefAcquired BHTMS – Bachelor‟s in Hotel & Tourism Management from Mumbai University withmore than 4 years experience in the kitchen technology and food product research. Having workedat Ladeki Group of Restaurants, USA, and Curry Leaf Restaurants, Singapore, Vijay has beenexposed to the international hospitality practices and quality. Other than heading the chain of CaféH&W pan India basis, Vijay is also setting new benchmark with the improvements in the qualityand service bringing in international hospitality standards as a whole package.Santosh SinghConsultantLaw & Commerce Graduate holding B.com & LLB degree from Mumbai University..10 years experience of serving large corporates like Heldon, Pillay & Co. as senior legal advisorand also holds Legal Advisor position with Bombay Mercantile Bank.Role @ P2H - Mr. Singh is currently on our advisory board and responsible for all legalaspects. ©P2H Solutions Pvt. Ltd.
  29. 29. Target CustomersUtmost care will be taken by the companyat the QA level during the infrastructure Year 3setup so as to maintain quality andstandards across the chain. And the café Year 2services will be promoted by utilizing SEOand social media marketing techniqueswith outdoor advertising, TV broadcasting Year 1and web promotion being the key drivers.Users would be sought via advertisements 0 10000 20000 30000 40000 50000(TV/print), referrals and cross-promotions, discount schemes, flyers Others - Parents and guardians Teenagersacross target areas. This will be followed Students and faculty Working professionalsby press conferences and mediainterviews at regular intervals. Thecompany will gain an edge over Est.customer base (000)competition by following the concept of 120 95.7freshly prepared food which is not yet 106.3 90 77.6being provided at other café chain ventures 86.2and through creation of proprietary recipes 60 70that could even satiate gourmet clienteleand wide choices on their menu. The 30company will competitively price its 0products, albeit maintain the appeal to the Year 1 Year 2 Year 3 Year 4 Year 5elite.
  30. 30.  Seeking expansion capital. The funds shall be raised in phases. The tenure of investment would be 10 years & upwards. ©P2H Solutions Pvt. Ltd.
  31. 31. There are three scenarios for the investors and management to recover their investment--two with significant returns on each dollar invested. Scenario One: P2H becomes extremely successful and has requests from other locals for its cafe operations to be opened in their locality. This opens the door for franchising opportunity. When one looks at the wealth that has been created by the likes of Cafe Coffee Day, Costa Coffee, Barista, Subway, McDonalds and Kentucky Fried Chicken, , the value of franchising is a great idea cannot be dismissed. Scenario Two: P2H chooses to become a Public Limited Company by obtaining required capital investment through an IPO. This is the preferred Exit Strategy of the Investors & the Management Team. Scenario Three: By the third year, the growth and support for P2H will have made the news in more than just the metropolitan area. It can be assumed that competitors will have seen the press and realized the value proposition in P2Hs business plan. This will make P2H an attractive target for buyout. The company could be purchased by a much larger competitive concern by the end of the third year. However, any buyout will most likely involve a cash/stock combination. A cash/stock buyout would be favorable, since the buying company would pay a higher price and the transaction would not have such severe tax consequences to the sellers. ©P2H Solutions Pvt. Ltd.
  32. 32. THANK YOU“The contents of this document are proprietary and confidential to P2H Solutions Private Limited and may not bedisclosed in whole or in part at any time, to any third party without the prior written consent ofP2H Solutions Private Limited.”“© 2012 P2H Solutions Private Limited. All rights reserved. The material contained in the whole and any part ofthis document belongs to P2H Solutions Private Limited. This work may not be used, sold, transferred, adapted,abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the priorwritten consent of P2H Solutions Private Limited.” ©P2H Solutions Pvt. Ltd.

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