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Liege 2011 Aleksandra Gawel

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  • 1. Entrepreneurship and sustainability: do they have anything in common?
    Aleksandra GAWEL
    Poznan University of Economics
    Poland
    aleksandra.gawel@ue.poznan.pl
  • 2. Content of presentation
    Keywords
    Aims of thepresentation
    Entrepreneurship and entrepreneurial orientation
    Sustainable development
    Implications of EO dimensionsfor sustainable development
    Conclusions
  • 3. 1. Key words
    Entrepreneurship
    Entrepreneurial orientation
    Sustainability
  • 4. 2. Aims of thepresentation
    Entrepreneurship and sustainability are perceived from different perspectives
    Entrepreneurship can be perceived as a way of thinking and acting through the personal interest of a given person,
    Sustainability is connected with the interest of the whole society and overlapping generations.
    Does this mean that they are completely opposite or do they have anything in common?
  • 5. 3. Entrepreneurship and entrepreneurial orientation
    Entrepreneurshipisoutside the mainstream of economics; therefore a comprehensive, homogeneous theory of entrepreneurship or even its definition do not exist
    Three main traditions of contenporaryresearch on entrepreneurship:
    Risktaking - entrepreneur’s ability to bear risk, an entrepreneur is identified with a person who accepts the risk of failure
    Innovation - the ability of entrepreneurs to create innovation, an entrepreneur is an innovator introducing new business solutions
    Exploring market opportunities- an entrepreneur is perceived as an outsider who recognizes the opportunities of making a profit on the market and takes advantage of them
  • 6. Entrepreneurial orientation
    Entrepreneurial orientation (one of a research area within entrepreneurship):
    The organization’s predisposition to accept entrepreneurial processes, practices and decision making
    the degree to which the identification and exploitation of market opportunities influence a company’s growth
    a strategic construct, a process of startegy-making, and one of the constructs in strategic management whose aim is to achieve company growth.
  • 7. Five dimensions to EO
    Innovativeness - a company’s openness to new ideas, novelty and experimentation,
    Risk-taking- making decisions and taking actions without any knowledge of the possible outcomes ,
    Proactiveness- a forward-looking perspective as a result of which first-mover or market-leader advantages , searching for market opportunities
    Autonomy- the independent action of people, as the ability to be self-directed
    Competitive aggressiveness - the level of effort needed to outperform industry rivals
    each of the features of entrepreneurial orientation can have a different intensity, from relatively low to very high
  • 8. 4. Sustainable development
    Sustainable development - a broad concept that it can be linked with every aspect of human life
    Three pillars:
    Sociological perspective- development supports society by fostering close social ties
    Ecological perspective - the diversification of the biosphere, the basic ecosystems and ecological processes
    Economic perspective- the kind of development which ensures that the future generations' income per capita will not be lower than that of the current generation.
  • 9. 5. Implications of EO dimensionsfor sustainable development
    Proactiveness
  • 10. Innovativeness
  • 11. The propensity for risk-taking
  • 12. Autonomy
  • 13. Competitive aggressiveness
  • 14. The intensity of dimensions of EO which support the sustainablility
    Source: author’s own concept
  • 15. 6. Conclusions
    a favourable relationship between entrepreneurial orientation and sustainabilityispossible
    entrepreneurial orientation is rather a way of acting while sustainability is rather a set of postulates and aims.
    2 conditions of positiverelation:
    implementing the pro-social and pro-ecological postulates of sustainabilitymust provide measurable benefits for a company
    implementing must be incorporated in a company's strategy.
  • 16. Thankyou for yourattention