This investigation is in the framework of the Transition Towns project called Movida about consumption and sustainable lifestyle .
AND OUR CUESTION IS: How to mobilize citizens around eco-responsible Conducts? 4 laboratories, 10 scientifics, 2 research engeneers, 11 students, for an interdisciplinary approach develops in 4 research axis : 1) Mobility 2) Sports, Hobbies & Social Link 3) Consumption 4) Digital Public Sphere
Some images and maps to illustrate the context
This is an area that has a high dynamic micro-local
But you will see this part of the research in our paper, i want to focus on methodology and today results.
2 weeks, 15 Intervievers on site (bachelors students), 405 full filled enqueries And we have now the first results…
A lot of old people, very low level of diploma
Low acces in public space (various answer posible of course) Big part for social network and email, like in others studies of this kind, idem for websites
With 9000 NINE THOUSAND inhabitants we can find more than 60 SIXTY associations in this area. 19% NINETEEN percent of this people are member of an association. 27% participation on public meetings, 26% online !! But the “geeks” are not so much… (10 max)
The first AFC include only the axes 3 and 4. We need to complet it by the others axes. Coming soon ;) SO I don’t explain it!
27% accepted to be ask a second time. TO CONCLUDE : A local traditionnal media structure in the area No transition ICT support available in the area Aged stakeholders, particulary in associations Several stakeholders (association under the 1901 law status, bloggers) with websites.
Digital socializationand eco-citizen consumptionThe case of Fontaine dOuche area in Dijon (Burgundy, France)Authors : Cyril Masselot, Olivier GalibertInformation and Communication Sciences1
The Research program: VeT (Transition Towns)3How to mobilize citizensaround eco-responsibleconducts?
Research object construction• Research problem: In the socio-ecological transition contexte, toobserve and analyse resiliencewithin consumption’sphenomema and issues• Choice of the research fields:Inhabitants Resilience in popularareas in the city, observation of« unusual area »• A controversal hypothesis: In thecities, the popular neighborhoodare better prepared to resiliencethan the others (for exemple the« éco-quartiers », eco-districts)4Rob Hopkins, The Transition Handbook,2009
The digital socialisation as an issue• Generalisation of ICT use and the« 2.0 services »• What are the norms of social links in digitalcommunities?– Gift theory (Mauss, M.; Caillet, A; Godebout, J.)– Public sphere theory (Habermas, J; Miege, B.)– Communication Strategies to exploit digital sociallinks11
The local digital public sphere for transition : acritical approach needed to deconstruct the…• … participative injunction in order to respect thecommunication’s sustainable development process andnorm• … participative injunction in order to respect thedialogical decision making process (ex : city and localpolicies)• … participative injunction in order to respect digitalideology of the Internet as a public sphere (Habermas,1997)12
Methodology-1• 1) State of art of the ICT devices analysis forenvironmental, territorial and participatingdemocraty• 2) An Inter-disciplinary and quantitativeinquiry to evaluate the digital practices, skillsand culture of the inhabitantsWith the Catalyse method and tools[http://www.territorial-intelligence.eu/catalyse/]13
Methodology-2• 3) A benchmark of the public spaces availables in the area ofFontaine d’Ouche• 4) A qualitative study (focus groups & interviews) of practices andrepresentations of the « web activists and experts » in the area:– web designers,– bloggers,– Facebook groups managers,– Community builders and managers– « hardcore users »– stackholders• 5) To design, build and test a digital and dialogical device in orderto co-produce a Virtual community to help and provoque thesocio-ecological transition in Fontaine d’Ouche21
Thank you for your attentionCyril Masselot : firstname.lastname@example.orgOlivier Galibert : email@example.com