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How to Fail and still be a sucess
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How to Fail and still be a sucess

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RevaHealth.com Bizcamp Dublin

RevaHealth.com Bizcamp Dublin

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  • Hi My name is Caelen King and I‘m the founder and CEO of RevaHealth.com. Today I‘m going to talk to you about something that is really under-rated – failure. Failure is something that I like to think that I‘m good at – after all I have enough experience. Everyday I come to work and every day I‘m wrong but at the end of the month or a year something good and right has been created out of that failure

Transcript

  • 1. How to be wrong every day and still be right Caelen King CEO and Founder
  • 2.
    • Founder & CEO of RevaHealth.com
    • Previously VP Product for NewBay Software
    • Previously Product Manager for Baltimore Technology
    Who am I?
  • 3. Most of us want to do something NEW
  • 4. The Emotional Rollercoaster – Stage 1
    • This is going to be great .
    • We just do A+B+ C and...
    • WE RULE THE WORLD
  • 5. Emotional Rollercoaster – Stage 2
    • What was I thinking
    • I am so totally screwed
  • 6. Emotional Rollercoaster – Stage 3 OK Let’s do it Again
  • 7.
  • 8.
  • 9.
  • 10.
    • Bounce rate went from 45% to 51%,
    • Page view reduced by 25% worst of all
    • Conversion rate went from 7.2% down to 2.4%.
    • IT WAS KILLING 75% OF OUR REVENUE!
    • After a week of counting the cost we pulled it out and brought back the old design.
    Results
  • 11.
    • In Baltimore I launched 5 product lines – ONE SOLD
    • In NewBay I launched another 5 product lines – TWO SOLD
    • In RevaHealth.com of the 4,000+ feature/UI changes logged in basecamp about 500 are used
    • We re-invent on a daily basis
    Nearly Everything is Binware
  • 12.
    • Concentrate on your core functionality – copy everything else
    • Write you own documentation
    • Get it out early
    • Use it yourself
    • Recognise failure as a success
    What to do
  • 13.
    • Don’t try and be 100% right
    • Don’t pull a feature before giving it time to bed down
    • Don’t worry about colours
    • Don’t code for scalability
    • Don’t add ‘nice to haves’
    • Don’t spend a lot of money getting expert advice hoping that it will stop you from being wrong
    • Don’t stubbornly insist that you got it right and the world is wrong
    What not to do
  • 14.
    • You fail because you got it wrong – this is good
    • You fail because you couldn’t be bothered – this is bad
    Two Types of Failure