How to be wrong every day and still be right Caelen King CEO and Founder

Founder & CEO of RevaHealth.com Previously VP Product for NewBay Software Previously Product Manager for Baltimore Technology Who am I?

Founder & CEO of RevaHealth.com

Previously VP Product for NewBay Software

Previously Product Manager for Baltimore Technology

Most of us want to do something NEW

The Emotional Rollercoaster – Stage 1 This is going to be great . We just do A+B+ C and... WE RULE THE WORLD

This is going to be great .

We just do A+B+ C and...

WE RULE THE WORLD

Emotional Rollercoaster – Stage 2 What was I thinking I am so totally screwed

What was I thinking

I am so totally screwed

Emotional Rollercoaster – Stage 3 OK Let’s do it Again

Bounce rate went from 45% to 51%, Page view reduced by 25% worst of all Conversion rate went from 7.2% down to 2.4%. IT WAS KILLING 75% OF OUR REVENUE! After a week of counting the cost we pulled it out and brought back the old design. Results

Bounce rate went from 45% to 51%,

Page view reduced by 25% worst of all

Conversion rate went from 7.2% down to 2.4%.

IT WAS KILLING 75% OF OUR REVENUE!

After a week of counting the cost we pulled it out and brought back the old design.

In Baltimore I launched 5 product lines – ONE SOLD In NewBay I launched another 5 product lines – TWO SOLD In RevaHealth.com of the 4,000+ feature/UI changes logged in basecamp about 500 are used We re-invent on a daily basis Nearly Everything is Binware

In Baltimore I launched 5 product lines – ONE SOLD

In NewBay I launched another 5 product lines – TWO SOLD

In RevaHealth.com of the 4,000+ feature/UI changes logged in basecamp about 500 are used

We re-invent on a daily basis

Concentrate on your core functionality – copy everything else Write you own documentation Get it out early Use it yourself Recognise failure as a success What to do

Concentrate on your core functionality – copy everything else

Write you own documentation

Get it out early

Use it yourself

Recognise failure as a success

Don’t try and be 100% right Don’t pull a feature before giving it time to bed down Don’t worry about colours Don’t code for scalability Don’t add ‘nice to haves’ Don’t spend a lot of money getting expert advice hoping that it will stop you from being wrong Don’t stubbornly insist that you got it right and the world is wrong What not to do

Don’t try and be 100% right

Don’t pull a feature before giving it time to bed down

Don’t worry about colours

Don’t code for scalability

Don’t add ‘nice to haves’

Don’t spend a lot of money getting expert advice hoping that it will stop you from being wrong

Don’t stubbornly insist that you got it right and the world is wrong

You fail because you got it wrong – this is good You fail because you couldn’t be bothered – this is bad Two Types of Failure

You fail because you got it wrong – this is good

You fail because you couldn’t be bothered – this is bad