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Competitive Advantage Consultancy Limited           Chris Ashworth       The Changing Face of     Specification and Select...
Getting AttentionDon’t use• Direct Mail• Email• Telephone• Advertising• Cold Calling
Construction Media IndexObjectives• Provide impartial report for the use of  construction industry• Identify the key hard ...
Construction Media IndexMethodology• Survey 613 respondents• Sample  – Architects, Interior Designers, Engineers,    Surve...
Construction Media Index• Sponsored by communications agencies  – The Charlotte Street Agency  – CIB Communications  – MRA...
Selecting your Media         •   Traditional         •   Blogs         •   eNewsletters         •   Social Media         •...
Printed Journal ReadershipProportion who do not read any journals
Search Engines
Search Engines to Identify        Products
Search Engines to Identify        Services
Work Related Blogs
Blogs – Increased Usage
eNewsletter Readership
Social Networks: Facebook
Social Networks: LinkedIn
Social Networks: Building Network
Social Networks: tCn
Increased use of Social Networks
Twitter
Twitter to help with work
Hard copy Technical Literature
PDF Technical Literature
Technical Literature Preference
Technical LiteratureIs there a role for hard copy?
Technical Seminars
Conclusions• Need a combination of traditional and  digital communications channels• Moving towards permission marketing• ...
Chris AshworthCompetitive Advantage Consultancy Ltd Strategy Development & Implementation Customer Research Training & Dev...
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Specification and selection targeting professionals

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Targeting Professions – what ways can you best reach the various professions. With data drawn from the recent Construction Media Index, a guide to how best to reach the various professional groups. Chris Ashworth, Competitive Advantage.

Published in: Business, Health & Medicine
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Transcript of "Specification and selection targeting professionals"

  1. 1. Competitive Advantage Consultancy Limited Chris Ashworth The Changing Face of Specification and Selection: Targeting Professionals
  2. 2. Getting AttentionDon’t use• Direct Mail• Email• Telephone• Advertising• Cold Calling
  3. 3. Construction Media IndexObjectives• Provide impartial report for the use of construction industry• Identify the key hard copy and electronic media used by category of decision maker and market sector• Identify the niche publications which are actually read
  4. 4. Construction Media IndexMethodology• Survey 613 respondents• Sample – Architects, Interior Designers, Engineers, Surveyors, Main Contractors, Specialist Contractors, Housebuilders – Residential, Education, Healthcare, Retail, Offices, Other Commercial, Industrial, Public non-Housing – Key Journals, Online & Face to Face
  5. 5. Construction Media Index• Sponsored by communications agencies – The Charlotte Street Agency – CIB Communications – MRA Marketing – Pauley Creative – Ridgemount PR• Special price to delegate
  6. 6. Selecting your Media • Traditional • Blogs • eNewsletters • Social Media • Twitter
  7. 7. Printed Journal ReadershipProportion who do not read any journals
  8. 8. Search Engines
  9. 9. Search Engines to Identify Products
  10. 10. Search Engines to Identify Services
  11. 11. Work Related Blogs
  12. 12. Blogs – Increased Usage
  13. 13. eNewsletter Readership
  14. 14. Social Networks: Facebook
  15. 15. Social Networks: LinkedIn
  16. 16. Social Networks: Building Network
  17. 17. Social Networks: tCn
  18. 18. Increased use of Social Networks
  19. 19. Twitter
  20. 20. Twitter to help with work
  21. 21. Hard copy Technical Literature
  22. 22. PDF Technical Literature
  23. 23. Technical Literature Preference
  24. 24. Technical LiteratureIs there a role for hard copy?
  25. 25. Technical Seminars
  26. 26. Conclusions• Need a combination of traditional and digital communications channels• Moving towards permission marketing• Google, Facebook, LinkedIn and Twitter main forms of communication• Hardcopy literature continues to have a role• Fast changing environment
  27. 27. Chris AshworthCompetitive Advantage Consultancy Ltd Strategy Development & Implementation Customer Research Training & Developmentchris@cadvantage.co.ukwww.cadvantage.co.uk
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