Construction media index 2012

Construction Media Index 2012Research into communication channels available for promoting to the construction sector. A snap shot of the report.

Construction Media Index 2012Construction Media Index, now in its 2nd year, is a comprehensive set ofresearch reports detailing the communication channels available forpromoting to the construction sector.The objectives are to:• Provide an impartial report for the use of the construction industry• Identify the key hardcopy and electronic media used by category of decision maker and market sector• Identify the industry publications which are actually readConstruction Media Index comprises 17 sections which can be purchasedseparately or as a full set. Buy online nowThese slides provide a snap shot of some of the information in the report.

Who uses socia media for work? Readership of trade journals 82% 73% 77% 78% 80% across sector 100% 96% 91% 94% 89% 83% 83% 36% 16% Who reads eNewsletters? 100% A detailed break down of readership per title, for online and hardcopy, can be found in the Key64% 52% 47% Journal Communications section of the 32% 39% 22% Construction Media Index. Detailed analysis of the use of social media at work and eNews readership, as well as other online communications and event attendance, can be found in the Online & Face to Face Communications section of the Construction Media Index

Which communication channels Which communication channels are are used by Building Services used by Architects? 100% Engineers? 82% 89% 64% 73% 52% 28% 23% 20% 11% 13%8% Which communication channels Which communication channels are are used by Housebuilders? used by Main Contractors? 94% 77% 83% 80% 32% 22%5% 9% 10% 12% 12% 4%

Communication channels used by construction sectorVideoPodcastBlogeNewsSocial MediaTrade Journal Trade Journal Social Media 100% 90% 80% eNews 70% 60% Blog 50% 40% Podcast 30% 20% 10% Video 0% Housebuilder M&E Sub-contractor Architects Main Contractors B. Services Engineers Interior Designer Quantity Surveyor

Research for Construction Media Index was conducted during the period October 2011 toNovember 2011.It comprised 625 targeted telephone interviews with an additional 57 online responses tothe survey.To ensure complete impartiality no publishers of media have been involved in either thecompilation of contact lists or subsequent phases of the research.The research was sponsored by 5 of the industry’s leading communications agencies:Construction Media Index comprises of 17 sections which can be purchasedseparately or as a full set. Buy online now

www.cadvantage.co.uk www.cadvantage-blog.co.ukChris Ashworth @CompetitiveAchris@cadvantage.co.uk companies/competitive-advantageMobile: 07747 626095 cadvantagemarketingFax: 01252 836850 Competitive Advantage Consultancy Limited Growth through customer focus

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Construction media index 2012

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