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Transcript

  • 1. iTunes by Gaëtan Rochel
  • 2. Presentation  
      • Free application for Mac or PC
    •  
      • Organize and play digital music and video
    •  
      • Content synchronizing between computers
    •  
      • iTunes Store
  • 3. Milestones
      • 28 April 2004 : first anniversary with 70 million songs sold
    •  
      • 16 October 2008 : 1+ million HD episodes sold
    •  
      • 24 February 2010 :10 billion songs sold
    •  
      • 22 January 2011 : 10 billion apps downloaded
  • 4. Market share
      • 88% of the legal U.S. music download market on 2006
    •  
      • Sold more than two million movies, making it the world’s most popular online movie store on April 2007 
    •  
      • 2nd biggest music seller in the USA behind Wal-Mart on February 2008 (surpassed Best Buy)
    •  
      •   Number 1 on April 2008
    •  
  • 5. Strengths
      • Integrated with the Apple iPod (+70% of the market)
    •  
      • iTunes Store is a big source of revenue, especially with the accessibility on Windows platform 
    •  
  • 6. Weaknesses
      • Complains about the software integration in Windows 
    •  
      • Impossibility to download your music again 
    •  
      • Difficulties to export your iPod music in iTunes 
  • 7. Opportunities
      • Downloadable music and MP3 players are highly marketable
    •  
      •   Access to music which didnt go digital already (like The Beatles)
  • 8. Threats
      • Downloading free music illegally is common it may impact the iTunes sales
    •  
      • Streaming services (Spotify, Deezer, Beezik...) 
    •  
      • Global licenses

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