Visual Literacy Week 5 (of 6) Slides

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Visual Literacy Week 5 (of 6) Slides

  1. 1. Visual Literacy Marketing 320 – Week 5 Philadelphia University Spring II 2010 Craig A. DeLarge, MBA 1 © 2010, Craig DeLarge
  2. 2. Week 5 Agenda • Take Roll • Review Key Concepts • Review Exercises • Week 3 Concepts to Cover • Style & Its Categories • Visual Thinking & The Writing Process • Visual Thinking Workshop? 2 © 2010, Craig DeLarge
  3. 3. Key Concept Review • 1) Visual Literacy • 2) Marketing Effects • 3) VizLit Elements • 4) VizLit Expressions • 5) VizTechs: Contrast/Harmony • 6) Compositional Decisions 3 © 2010, Craig DeLarge
  4. 4. Exercise Review • Chapter #7, Question #3 List examples of: 5 styles: Primitivism, Expressionism, Classicism, Embellished, Functional in areas of: architecture, clothing, interiors List examples from nature of the same if possible 4 © 2010, Craig DeLarge
  5. 5. Style • synthesis of visual elements, techniques, syntax, inspiration, expression & purpose • typifies an environment, culture, historic period, geographic locale, world view, life philosophy, personality type, etc. • constitutes visual cultural categories for past, visual cultural possibilities for future as they continually combine & change 5 Dondis © 2010, Craig DeLarge
  6. 6. Categories of Style (from Western Point of View, as per Dondis) 6 © 2010, Craig DeLarge
  7. 7. Primitivism • Prehistoric/Native • Exaggeration • Spontaneity • Activeness • Simplicity • Distortion • Flatness • Irregularity • Roundness (Organic) • Colorful 7 © 2010, Craig DeLarge
  8. 8. Expressionism • Gothic/Byzantine/ Medieval • Verticality • Variation • Exaggeration • Spontaneity • Activeness • Complexity • Roundness (Organic) • Boldness • Distortion • Irregularity 8 © 2010, Craig DeLarge
  9. 9. Classicism • Greco-Roman/ Renaissance • Golden Mean • Harmony • Simplicity • Accuracy • Symmetry • Sharpness • Monochromaticity • Depth (Perspective) • Consistency • Stasis • Unity 9 © 2010, Craig DeLarge
  10. 10. Embellishment • Baroque/Art Nouveau/ Victorian • Complexity • Intricacy • Exaggeration • Roundness • Boldness • Fragmentation • Variation • Colorfulness • Activeness • Brightness 10 © 2010, Craig DeLarge
  11. 11. Functional • Bauhaus • Arts & Crafts • Simplicity • Symmetry • Angularity/Mechanical • Predictability • Consistency • Sequentiality • Economy • Subtlety • Sharpness • Monochromaticity 11 © 2010, Craig DeLarge
  12. 12. Visual Thinking & The Writing Process Click on SlideShare link below http://www.slideshare.net/rycoleman/visual-thinking-the-writing-process 12 © 2010, Craig DeLarge
  13. 13. Group Exercise for Points • Use the “Visual Method” from “Thinking & The Writing Process” to illustrate: – Team 1: how you prepare your class exercises – Team 2: how you go about getting a job – Team 3: how you engage in constructive conflict 13 © 2010, Craig DeLarge

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