Visual Literacy Week 3 (of 6) Slides

  • 827 views
Uploaded on

 

More in: Education , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
827
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
21
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Visual Literacy Marketing 320 – Week 3 Philadelphia University Spring II 2010 Craig A. DeLarge, MBA 1 © 2010, Craig DeLarge
  • 2. Week 3 Agenda • Take Roll • Review Key Concepts • Review Exercises • Week 3 Concepts to Cover • Elements Applications • Color (and its qualities & meanings) • Golden Mean, • Dimension & Perspective • Levels Applications 2 © 2010, Craig DeLarge
  • 3. Take Roll 3 © 2010, Craig DeLarge
  • 4. Key Concept Review • 1) Visual Literacy • 2) VizLit Elements • 3) VizLit Levels of Expression • 4) Contrast/Harmony Continua • 5) Marketing Effects • 6) Compositional Decisions 4 © 2010, Craig DeLarge
  • 5. Exercise Review • Chapter #3, Question #5 – Choose a photo or painting – List the basic elements you can identify in it. • Chapter #4, Question #1 – Find examples of 3 levels of expression: representative, abstract & symbolic 5 © 2010, Craig DeLarge
  • 6. VizLit Elements Applications • Dot • Color • Line • Texture • Shape • Scale/Proportion • Tone • Dimension • Motion • These are like the letters, words, & sentences in linguistic literacy. • Literacy requires the ability to use these elements to create meaning 6 Dondis, A Primer of Visual Literacy © 2010, Craig DeLarge
  • 7. Name those Elements & Levels! http://willyoubemyhero.files.wordpress.com/2009/11/coca-cola_logo5.jpg 7 © 2010, Craig DeLarge
  • 8. Name those Elements & Levels! www.audible.com 8 © 2010, Craig DeLarge
  • 9. Name those Elements & Levels! 9 © 2010, Craig DeLarge
  • 10. Name those Elements & Levels! 10 © 2010, Craig DeLarge
  • 11. Color • Hue • Saturation • Brightness 11 © 2010, Craig DeLarge
  • 12. Color Wheel • Shapes 1 perception 2 2 • Affects emotion 1 1 1 = Primary 2 = Secondary 3 = Tertiary 2 http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm 12 http://en.wikipedia.org/wiki/Color_wheel © 2010, Craig DeLarge
  • 13. Color Meaning 13 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 14. Color Meaning 14 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 15. Color Meaning 15 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 16. Color Meaning 16 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 17. Color Meaning 17 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 18. Color Meaning 18 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
  • 19. Golden Mean (Proportion) Click Link below for YouTube Video http://video.google.com/videoplay?docid=7179950432887640376# http://www.youtube.com/watch?v=2zWivbG0RIo 19 © 2010, Craig DeLarge
  • 20. End of Week 3 20 © 2010, Craig DeLarge