Visual Literacy Week 3 (of 6) Slides
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    Visual Literacy Week 3 (of 6) Slides Visual Literacy Week 3 (of 6) Slides Presentation Transcript

    • Visual Literacy Marketing 320 – Week 3 Philadelphia University Spring II 2010 Craig A. DeLarge, MBA 1 © 2010, Craig DeLarge
    • Week 3 Agenda • Take Roll • Review Key Concepts • Review Exercises • Week 3 Concepts to Cover • Elements Applications • Color (and its qualities & meanings) • Golden Mean, • Dimension & Perspective • Levels Applications 2 © 2010, Craig DeLarge
    • Take Roll 3 © 2010, Craig DeLarge
    • Key Concept Review • 1) Visual Literacy • 2) VizLit Elements • 3) VizLit Levels of Expression • 4) Contrast/Harmony Continua • 5) Marketing Effects • 6) Compositional Decisions 4 © 2010, Craig DeLarge
    • Exercise Review • Chapter #3, Question #5 – Choose a photo or painting – List the basic elements you can identify in it. • Chapter #4, Question #1 – Find examples of 3 levels of expression: representative, abstract & symbolic 5 © 2010, Craig DeLarge
    • VizLit Elements Applications • Dot • Color • Line • Texture • Shape • Scale/Proportion • Tone • Dimension • Motion • These are like the letters, words, & sentences in linguistic literacy. • Literacy requires the ability to use these elements to create meaning 6 Dondis, A Primer of Visual Literacy © 2010, Craig DeLarge
    • Name those Elements & Levels! http://willyoubemyhero.files.wordpress.com/2009/11/coca-cola_logo5.jpg 7 © 2010, Craig DeLarge
    • Name those Elements & Levels! www.audible.com 8 © 2010, Craig DeLarge
    • Name those Elements & Levels! 9 © 2010, Craig DeLarge
    • Name those Elements & Levels! 10 © 2010, Craig DeLarge
    • Color • Hue • Saturation • Brightness 11 © 2010, Craig DeLarge
    • Color Wheel • Shapes 1 perception 2 2 • Affects emotion 1 1 1 = Primary 2 = Secondary 3 = Tertiary 2 http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm 12 http://en.wikipedia.org/wiki/Color_wheel © 2010, Craig DeLarge
    • Color Meaning 13 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Color Meaning 14 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Color Meaning 15 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Color Meaning 16 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Color Meaning 17 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Color Meaning 18 http://webdesign.about.com/od/colorcharts/l/bl_colorculture.htm © 2010, Craig DeLarge
    • Golden Mean (Proportion) Click Link below for YouTube Video http://video.google.com/videoplay?docid=7179950432887640376# http://www.youtube.com/watch?v=2zWivbG0RIo 19 © 2010, Craig DeLarge
    • End of Week 3 20 © 2010, Craig DeLarge