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Social media for professional use 11 3 12

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A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to ...

A talk I delivered as a 3 hour workshop on October 20, 2012. I developed this workshop for those who avoid social media because they only think of it as a personal hazard and waste of time and fail to use it for all the benefits it can bring to their careers and education.

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Social media for professional use 11 3 12 Social media for professional use 11 3 12 Presentation Transcript

  • Social Mediafor Professional UseCraig A. DeLarge, WiseWorking.comOctober 20, 2012 Copyright 2012, Craig A. DeLarge 1
  • Learning Goals & Outcomes•  What is social networking & are you already doing it?•  What is social media?•  Why it is good (& harmful) for one’s career?•  How is social media used to get jobs and customers, i.e., careers?•  How should you use social media professionally? Copyright 2012, Craig A. DeLarge 2
  • WHAT IS NETWORKING? Copyright 2012, Craig A. DeLarge 3
  • Ice Breaker•  Whos Good at Networking?•  Who Already Has A Social Network?•  How Did You Develop The Social Network You Have? Copyright 2012, Craig A. DeLarge 4
  • Why Networking is Important?•  People hire who they know/trust•  People want to know, “Can you help me pay my bills?”•  Referrals are among the top means of getting a job! – Richard Bolles Copyright 2012, Craig A. DeLarge 5
  • WHAT IS SOCIAL MEDIA? Copyright 2012, Craig A. DeLarge 6
  • Social Media: A Definition•  Media which allows networking, conversation & collaboration via the internet•  Allows creation of community around interests•  Transcends & shifts time & space•  Amplifies one’s ability to learn & contribute Copyright 2012, Craig A. DeLarge 7
  • Social Media: Its Applications•  Networking•  Research & staying current in field of expertise•  Connecting around common interest•  Consulting, teaching, learning•  Establishing reputation & profile Copyright 2012, Craig A. DeLarge 8
  • 90-9-1 Rule of Participation InequalityMuch benefit of social media is merely in lurking, a.k.a., learning.And there is more benefit in commenting to establish reputation.And even more benefit in creating to establish leadership. http://info.socious.com/bid/40350/Is-the-90-9-1-Rule-for-Online- Community-Engagement-Dead-Data 9 Copyright 2012, Craig A. DeLarge
  • Major Professional Social Media Forums•  Facebook•  LinkedIn•  Twitter•  Google+ Copyright 2012, Craig A. DeLarge 10
  • Facebook: Good if your professional & personal lives are largely the same Copyright 2012, Craig A. DeLarge 11
  • LinkedIn: All business & MANDATORY in today’s job market Copyright 2012, Craig A. DeLarge 12
  • Twitter: Share & chat, 140 characters atat time + links, with common interesteds. Copyright 2012, Craig A. DeLarge 13
  • Google+: Half step between FB & LI. Good for connecting/sharing with interest groups anonymously in circles Copyright 2012, Craig A. DeLarge 14
  • Professional Social Media Use: What you can contribute?•  Your opinions, expertise and insights•  Your readings and research•  Your knowledge of job oppportunities•  Your network connections•  Your consistent encouragement & presence as member of a community Copyright 2012, Craig A. DeLarge 15
  • Next Step: Suggested Process for Professional Social Media Use•  Set professional objectives for application•  Open account(s) discreetly (or maybe not)•  Research & listen, without saying much (Consider the summer BBQ situation.)•  Determine contribution. Sharing/give.•  Determine what you need. Ask.•  Be consistent Copyright 2012, Craig A. DeLarge 16
  • For coaching on this topic, contact WiseWorking at craig@wiseworking.com.For more on wise working, read WiseWorking.com.Friend us on Facebook at http://on.fb.me/YA5q31 Follow us on Twitter at @wiseworking 17