Jimmy John's Digital Strategy

520 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
520
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jimmy John's Digital Strategy

  1. 1. Dan Herman
  2. 2.  Founded in 1983 Produces gourmet sandwiches using only fresh ingredients Proud to provide speedy delivery Hasa wide customer base with some focus on college students
  3. 3.  Jimmy John’s advertises through television, radio, sponsorships, and the internet. Focused on their fun, light-hearted nature Televisionads use comedy to highlight their quick delivery
  4. 4.  Use social media sites Twitter and Facebook along with a blog to connect with customers and build SEO. Capitalize on internet marketing by using paid advertising through Facebook and Google AdWords Create a mobile application to generate more sales
  5. 5.  Itis important to use Twitter as a customer service tool. It will allow Jimmy John’s to interact with customers and address questions or concerns. Because of Twitter’s high reach, it is a great place to alert customers of upcoming promotions or events. Feature the Jimmy John’s Twitter handle on television commercials.
  6. 6.  Over 800 million users worldwide Great place to offer coupons Upload photos of happy customers and sandwiches done right Sidebar advertising: will allow Jimmy John’s to market to consumers with specific interests.
  7. 7.  Use the Jimmy John’s blog to feature testimonials from customers and news about the company. Keep it fun to reflect the brand. Createa mobile application that lets users order directly from their device
  8. 8.  To boost SEO, simply link all social media pages to one another. Use uniform keywords and phrases on all sites. SEMwill involve paid advertising on Facebook and with Google AdWords. With AdWords, use the brand name as the main phrase. It is low competition and searched 1.5 million times monthly. Also use “fast delivery” since it is a main focus and ties into other advertising.
  9. 9.  Proposed budget of $143,250 Payment of social media employees for one year: $80,000 Facebook ad campaign, $50 a day for one year: $18,250 Google AdWords campaign: $25,000 Mobile application creation: $20,000
  10. 10.  Tracksocial media traffic by using Google Analytics Measure the number of downloads of the mobile application and number of mobile orders

×