Jimmy John's Digital StrategyPresentation Transcript
Founded in 1983 Produces gourmet sandwiches using only fresh ingredients Proud to provide speedy delivery Hasa wide customer base with some focus on college students
Jimmy John’s advertises through television, radio, sponsorships, and the internet. Focused on their fun, light-hearted nature Televisionads use comedy to highlight their quick delivery
Use social media sites Twitter and Facebook along with a blog to connect with customers and build SEO. Capitalize on internet marketing by using paid advertising through Facebook and Google AdWords Create a mobile application to generate more sales
Itis important to use Twitter as a customer service tool. It will allow Jimmy John’s to interact with customers and address questions or concerns. Because of Twitter’s high reach, it is a great place to alert customers of upcoming promotions or events. Feature the Jimmy John’s Twitter handle on television commercials.
Over 800 million users worldwide Great place to offer coupons Upload photos of happy customers and sandwiches done right Sidebar advertising: will allow Jimmy John’s to market to consumers with specific interests.
Use the Jimmy John’s blog to feature testimonials from customers and news about the company. Keep it fun to reflect the brand. Createa mobile application that lets users order directly from their device
To boost SEO, simply link all social media pages to one another. Use uniform keywords and phrases on all sites. SEMwill involve paid advertising on Facebook and with Google AdWords. With AdWords, use the brand name as the main phrase. It is low competition and searched 1.5 million times monthly. Also use “fast delivery” since it is a main focus and ties into other advertising.
Proposed budget of $143,250 Payment of social media employees for one year: $80,000 Facebook ad campaign, $50 a day for one year: $18,250 Google AdWords campaign: $25,000 Mobile application creation: $20,000
Tracksocial media traffic by using Google Analytics Measure the number of downloads of the mobile application and number of mobile orders