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Jimmy John's Digital Strategy
 

Jimmy John's Digital Strategy

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    Jimmy John's Digital Strategy Jimmy John's Digital Strategy Presentation Transcript

    • Dan Herman
    •  Founded in 1983 Produces gourmet sandwiches using only fresh ingredients Proud to provide speedy delivery Hasa wide customer base with some focus on college students
    •  Jimmy John’s advertises through television, radio, sponsorships, and the internet. Focused on their fun, light-hearted nature Televisionads use comedy to highlight their quick delivery
    •  Use social media sites Twitter and Facebook along with a blog to connect with customers and build SEO. Capitalize on internet marketing by using paid advertising through Facebook and Google AdWords Create a mobile application to generate more sales
    •  Itis important to use Twitter as a customer service tool. It will allow Jimmy John’s to interact with customers and address questions or concerns. Because of Twitter’s high reach, it is a great place to alert customers of upcoming promotions or events. Feature the Jimmy John’s Twitter handle on television commercials.
    •  Over 800 million users worldwide Great place to offer coupons Upload photos of happy customers and sandwiches done right Sidebar advertising: will allow Jimmy John’s to market to consumers with specific interests.
    •  Use the Jimmy John’s blog to feature testimonials from customers and news about the company. Keep it fun to reflect the brand. Createa mobile application that lets users order directly from their device
    •  To boost SEO, simply link all social media pages to one another. Use uniform keywords and phrases on all sites. SEMwill involve paid advertising on Facebook and with Google AdWords. With AdWords, use the brand name as the main phrase. It is low competition and searched 1.5 million times monthly. Also use “fast delivery” since it is a main focus and ties into other advertising.
    •  Proposed budget of $143,250 Payment of social media employees for one year: $80,000 Facebook ad campaign, $50 a day for one year: $18,250 Google AdWords campaign: $25,000 Mobile application creation: $20,000
    •  Tracksocial media traffic by using Google Analytics Measure the number of downloads of the mobile application and number of mobile orders