8. Reputation is the key to deliverability.

11. Abuse Report

15. ISP Monitoring

18. Your customers The average dealership has less than 2%of its customers’ eMail addresses.

19. Increase your dealerships eMail house list count by up to 30%. Average Match Rates

20. A welcome eMail is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications. Matching Process Your existing customer database is sent to eMail Matching for processing. eMail Matching solution At the completion of the eMail matching Process, the enhanced file is sent back to you. Your file is matched against our permission-based eMail append database. When a match is found, the eMail address is added to your file. eMail Enhancement Enhanced Consumer Database for Marketing

21. eMail Sign Up

23. Confirm Registrations

29. Service Coupons You can have an unlimited number of online coupons.

32. eMail Adoption Process Attention Recall Acceptance Comprehension Action Builds Awareness Builds Intentions Builds Sales ROI

35. HTML eMails

45. Authentication Verifies sender’s identity Accreditation Third-party verification of sender’s good habits Certification Tokenized proof of sender’s good reputation

47. Authentication

61. Message Delivery Report

63. Unsubscribe Report

64. Check List Testing Variable Examples Contact Frequency Last time you contacted the recipient Copy / Message Length, versions of wording, tone/style Creative HTML versus text, different layouts eMail Type Newsletters, product information, sales promotions, new information Landing Pages Driving visitors to different pages, different versions of a landing page List Source eMail registrations, customers (current and lapsed), prospects, third-party Offer % versus dollar value reduction, sweepstakes, white paper versus webinar Personalization Use of name in subject line or message, offers based on demographics Subject Header Tone, style, and personalization of subject Target Segments Demographics, psychographics, behavior, geography

68. Questions