Your customers The average dealership has less than 2%of its customers’ eMail addresses.
Increase your dealerships eMail house list count by up to 30%. Average Match Rates
A welcome eMail is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications. Matching Process Your existing customer database is sent to eMail Matching for processing. eMail Matching solution At the completion of the eMail matching Process, the enhanced file is sent back to you. Your file is matched against our permission-based eMail append database. When a match is found, the eMail address is added to your file. eMail Enhancement Enhanced Consumer Database for Marketing
Optimize design and HTML coding for delivery and rendering.
Many self service programs create spammy code.
eMails that are improperly coded or designed will render poorly (particularly when images are blocked) and make your messages look untrustworthy and spam-like, increasing the chance of a spam complaint or unsubscribing.
I received your request for information regarding a Hummer. Please let me know what you are interested in and I will assist you. Best regards, Mark "the bow tie guy" Cadillac and Hummer 727-822-20
The message header is the first thing that is seen by an eMail receiver (i.e. ISP) There are four major areas within an eMail header that should be checked prior to sending the message. These areas include:
Check List Testing Variable Examples Contact Frequency Last time you contacted the recipient Copy / Message Length, versions of wording, tone/style Creative HTML versus text, different layouts eMail Type Newsletters, product information, sales promotions, new information Landing Pages Driving visitors to different pages, different versions of a landing page List Source eMail registrations, customers (current and lapsed), prospects, third-party Offer % versus dollar value reduction, sweepstakes, white paper versus webinar Personalization Use of name in subject line or message, offers based on demographics Subject Header Tone, style, and personalization of subject Target Segments Demographics, psychographics, behavior, geography
One critical process that is overlooked is the pre-flight checklist for eMail marketing. Spending a few minutes reviewing a pre-flight checklist prior to sending out eMail campaigns, will ensure that your messages will be opened, read, and well received.
Have Goals been Clearly Defined?
Are Logistics in Place so the Campaign may Succeed?
Has the Correct Day and Time been Chosen to Send the Campaign?
Are Tracking Tools Available?
Has the List been Segmented and Reviewed for Errors?