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 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
 Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014
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Presentación: Pilar Mon- Seminario: Mobilecommerce Abril 2014

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  • 1. www.safertaxi.com
  • 2. www.safertaxi.com MultiProducto 2 User App Driver App Corporate Portal • Asignar permisos específicos por empleados • Asignar centro de costos • Reportes end to end de los viajes tomados
  • 3. www.safertaxi.com Algunos Números 3 Premios •Caso Mobile Ecommerce Argentina y Chile •Mejor Aplicación Móvil (The NextWeb 2012) •Ganadores Startup Chile (2011) Downloads 1.6 MM 1US$ por descarga (CPI) 50% SignUp/DL 50% Booking/Sign Up Drivers 40.000
  • 4. www.safertaxi.com Como funciona 4 Wifi Gratis Reserva Premium Historial de Viajes
  • 5. www.safertaxi.com Online vs Mobile 5 Online Mobile Cambios rápidos Cambios lentos 1 Programador 1 Programador por aplicación Search Engine Optimization (SEO) App Store Optimization (ASO) Pixel SDK Usuario N/A Key Metrics: CPM/CPC/CPA CPM/CPC/CPI/CPA Email Push Notifications
  • 6. www.safertaxi.com Marketing Map 6 Acquisition Retention Banner
  • 7. www.safertaxi.com Mucho por hacer 7  Re-targeting  Mejor experiencia del usuario  App 2 App  Push Notification Customizados
  • 8. www.safertaxi.com Muchas Gracias Pilar Mon VP of Marketing pilar.mon@safertaxi.com @SaferTaxiArg/SaferTaxiArg

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