Case presentation - Breaking new ground (CMPC)

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A short presentation on how the Capiz Multi-Purpose Cooperative have become a leader in the cut-foliage industry.

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Case presentation - Breaking new ground (CMPC)

  1. 1. Presented by: Llora V. Reyes Chairperson, Capiz MPC COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE INDUSTRY OF CAPIZ
  2. 2. About Us: Company Name: Capiz Multi-purpose Cooperative Address : Balay Kapiznon Tradehouse, McKinley St., Roxas City Date Estab. : 17 July 1989 Products : potted plants, landscape materials , cutflowers, cutfoliage , & garden inputs Services : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30 No. of Employees : 1,043
  3. 3. PROGRAM VISION TO MAKE CAPIZ “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGES ”
  4. 4. PROGRAM OBJECTIVES: <ul><li>1.Establish a strong domestic market-base for Capiz Cutfoliages. </li></ul><ul><li>2. Sustain the Capiz MPC’s existing export market (Japan). </li></ul><ul><li>3. Expand the export market-reach of the industry (South Korea, Taiwan, and the Middle East). </li></ul>
  5. 5. PROGRAM COMPONENTS: <ul><li>Operationalization of the CSF on Packing Center & Refrigerated Van </li></ul><ul><li>Market Research & Profiling–data banking, selling missions, market intel </li></ul><ul><li>Market Development & Expansion-Establishment of webpage; aggressively coordinating with Commercial Attaché's in Hongkong, Tokyo and Seoul. </li></ul>
  6. 6. OUR PRODUCTS
  7. 7. Sustainability Mechanisms <ul><li>A captive and strong domestic market-base and an expanding export market reach; </li></ul><ul><li>Thirty (30) individually sound and healthy MSME-members; </li></ul><ul><li>Eco-compatible and friendly industry; </li></ul><ul><li>High spirit of volunteerism/cooperativism among the officers and members; and, </li></ul><ul><li>M&E System that is built in the operational system of the Cooperative. </li></ul>
  8. 8. BREAKING NEW GROUNDS <ul><li>DOMESTIC </li></ul><ul><li>Supplies Dangwa and some big flower shops in Manila and Cebu with asstd. cutfoliages regularly. </li></ul><ul><li>Supplies the landscape requirements of big landscapers and real estate developers in Boracay and the whole of the Visayas Island. </li></ul>
  9. 9. BREAKING NEW GROUNDS <ul><li>EXPORT </li></ul><ul><li>Successfully penetrated the highly discriminating Japanese market. </li></ul><ul><li>Has started to export potted ferns to Thailand. </li></ul><ul><li>Is set to supply S. Korea with cutflowers (Dendrobiums) and specific ornamentals by 2010. </li></ul><ul><li>CAPIZ MPC is presently the only Cooperative in the whole of Visayas which is into the export </li></ul><ul><li>of cutfoliages. </li></ul>
  10. 10. MARKET BREAKTHROUGHS: EXPORT MARKET - JAPAN Three (3) consecutive years of good track record in the export business. Keys: Quality and Reliability
  11. 11. MARKET BREAKTHROUGHS: SOUTH KOREA CMPC is set to penetrate the S. Korean market by 2010. Key: Product Diversification
  12. 12. EXPORT PROCESS:
  13. 13. BEST PRACTICES <ul><li>Adoption of the Collective Marketing System </li></ul><ul><li>Conduct of quarterly Intra-farm Monitoring and Plant Cliniquing. </li></ul><ul><li>M&E that is built in within the program with the installation of the project & financial management system at the beginning of project life. </li></ul>
  14. 14. SUCCESS STORIES/AWARDS RECEIVED 1 ST PLACE WINNER BEST PUBLIC SECTOR PROJECTS Regional Line Agencies Category Sponsored by: NEDA & RDC VI OUTSTANDING MSME IN THE VISAYAS 2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARD Sponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council
  15. 15. THANK YOU & A PLEASANT DAY TO EVERYONE!

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