Top20 improved questions

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Top20 improved questions

  1. 1. Improved Learning Questions for Kotler’s 22 Chapters Michelle Cabunilas April 2011 http://cabunilasmichelle.blogspot.com
  2. 2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Michelle Cabunilas April 2011
  3. 3. 2. Promoting a visit to Star City is an example of marketing what? <ul><li>A place </li></ul><ul><li>An experience </li></ul><ul><li>A property </li></ul><ul><li>An organization </li></ul><ul><li>None of the above </li></ul>
  4. 4. Examples Experiences are marketed by orchestrating several goods and services
  5. 5. 2. Under what marketing is promoting a visit to Star City? <ul><li>A place </li></ul><ul><li>An experience </li></ul><ul><li>A property </li></ul><ul><li>An organization </li></ul><ul><li>None of the above </li></ul>
  6. 6. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011 www.stevenandrada.blogspot.com 1/73
  7. 7. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Geographical orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Competence orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  8. 8. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Service orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Consumer orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  9. 9. Types of Business Orientation <ul><ul><li>Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also. </li></ul></ul><ul><ul><li>Market Orientation - Puts the customer at the heart of the business. </li></ul></ul>32/73 www.stevenandrada.blogspot.com
  10. 10. Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
  11. 11. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Service orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Consumer orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  12. 12. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Michelle Cabunilas April 2011 http://kavellana.blogspot.com
  13. 13. 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com <ul><li>People </li></ul><ul><li>Equipment </li></ul><ul><li>Information </li></ul><ul><li>Procedures </li></ul><ul><li>All of the above </li></ul>
  14. 14. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com <ul><li>Experience </li></ul><ul><li>Procedure </li></ul><ul><li>Information </li></ul><ul><li>Service </li></ul><ul><li>All of the above </li></ul>
  15. 15. Marketing Information System (MIS) http://kavellana.blogspot.com <ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. </li></ul>
  16. 16. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com <ul><li>Experience </li></ul><ul><li>Procedure </li></ul><ul><li>Information </li></ul><ul><li>Service </li></ul><ul><li>All of the above </li></ul>
  17. 17. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Michelle Cabunilas 15th April ’2011
  18. 18. #9: “ What does the Rolex name mean to you?” is an example of ___ <ul><li>A. Brand personification </li></ul><ul><li>B. Laddering </li></ul><ul><li>C. Word association </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Projective Techniques </li></ul>
  19. 19. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing? <ul><li>A. Tagging </li></ul><ul><li>B. Word Association </li></ul><ul><li>C. Labelling </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Branding </li></ul>
  20. 20. Concept: What are the qualitative measures to understand consumer’s mind? <ul><li>Word Association </li></ul><ul><li>Projective Techniques </li></ul><ul><li>Laddering </li></ul><ul><li>Visualization </li></ul><ul><li>Brand Personification </li></ul>
  21. 21. Word Association: Ask subjects what words come to mind when they customer hears the brand’s name
  22. 22. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing? <ul><li>A. Tagging </li></ul><ul><li>B. Word Association </li></ul><ul><li>C. Labelling </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Branding </li></ul>
  23. 23. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle Cabunilas April 15, 2011 http://joansoliven.blogspot.com/
  24. 24. 4. It is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs. <ul><li>Appearance </li></ul><ul><li>Specifications </li></ul><ul><li>Image </li></ul><ul><li>Quality </li></ul><ul><li>Value </li></ul>http://joansoliven.blogspot.com/
  25. 25. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________. <ul><li>Quality </li></ul><ul><li>Worth </li></ul><ul><li>Specifications </li></ul><ul><li>Appearance </li></ul><ul><li>None of the above </li></ul>http://joansoliven.blogspot.com/
  26. 26. Customer Satisfaction depends on Quality <ul><li>Quality is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs. </li></ul>http://joansoliven.blogspot.com/
  27. 27. Impact of Quality These 3 are interrelated with each other http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler
  28. 28. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________. <ul><li>Quality </li></ul><ul><li>Worth </li></ul><ul><li>Specifications </li></ul><ul><li>Appearance </li></ul><ul><li>None of the above </li></ul>http://joansoliven.blogspot.com/
  29. 29. Analyzing Consumer Markets Rustie M. Fidel/ Michelle Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06 :
  30. 30. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . <ul><li>Integrity </li></ul><ul><li>Honesty </li></ul><ul><li>Hope </li></ul><ul><li>Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  31. 31. 5. What are the five (5) Brands of Personality? <ul><li>Competence, Sincerity, Classic, Excitement, Ruggedness </li></ul><ul><li>Competence, Excitement, Ruggedness, Simplicity, Sophistication </li></ul><ul><li>Competence, Ruggedness, Excellence, Sophistication, Sincerity </li></ul><ul><li>Competence, Sincerity, Sophistication, Excitement, Ruggedness </li></ul><ul><li>None of the Above </li></ul>
  32. 32. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness
  33. 33. 5. What are the five (5) Brands of Personality? <ul><li>Competence, Sincerity, Classic, Excitement, Ruggedness </li></ul><ul><li>Competence, Excitement, Ruggedness, Simplicity, Sophistication </li></ul><ul><li>Competence, Ruggedness, Excellence, Sophistication, Sincerity </li></ul><ul><li>Competence, Sincerity, Sophistication, Excitement, Ruggedness </li></ul><ul><li>None of the Above </li></ul>
  34. 34. / Michelle Cabunilas
  35. 36. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation? <ul><li>A. Straight re-buy </li></ul><ul><li>B. Ordered re-buy </li></ul><ul><li>C. Combination re-buy </li></ul><ul><li>D. Scheduled re-buy </li></ul><ul><li>E. None of the above </li></ul>
  36. 38. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation? <ul><li>A. Straight re-buy </li></ul><ul><li>B. Ordered re-buy </li></ul><ul><li>C. Combination re-buy </li></ul><ul><li>D. Scheduled re-buy </li></ul><ul><li>E. None of the above </li></ul>
  37. 39. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011 http://myrtlefrantilla.blogspot.com /
  38. 40. http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT: <ul><li>Occasions </li></ul><ul><li>Benefits </li></ul><ul><li>User Status </li></ul><ul><li>Loyalty Status </li></ul><ul><li>They are all examples of Behavioral Variables </li></ul>
  39. 41. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________. <ul><li>Seller </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Loyalty awards </li></ul><ul><li>Buyer Readiness </li></ul>
  40. 42. Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles <ul><li>Initiator </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Buyer </li></ul><ul><li>Seller </li></ul>Behavioral Variable <ul><li>Occasions </li></ul><ul><li>Benefits </li></ul><ul><li>User Status </li></ul><ul><li>Buyer Readiness </li></ul><ul><li>Loyalty Status </li></ul><ul><li>User Rate </li></ul><ul><li>Attitude </li></ul>
  41. 43. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________. <ul><li>Seller </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Loyalty awards </li></ul><ul><li>Buyer Readiness </li></ul>
  42. 44. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Michelle Cabunilas April 2011 http://taeyangxinyi.blogspot.com
  43. 45. 1. Which of the following is NOT a component of Brand Equity? <ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Individuality </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  44. 46. 1. All of the above are components of Brand Equity except for __________. <ul><li>Individuality </li></ul><ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  45. 47. Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N
  46. 48. Individuality is not a component of brand equity, rather it is… 4 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient
  47. 49. 1. All of the above are components of Brand Equity except for __________. <ul><li>Individuality </li></ul><ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  48. 50. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15, 2011 http://annaguray06.blogspot.com
  49. 51. 1. are associations/benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>Question w/ Answer http://annaguray06.blogspot.com
  50. 52. 1. It is associations or benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>http://annaguray06.blogspot.com
  51. 53. POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com
  52. 54. 1. It is associations or benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>http://annaguray06.blogspot.com
  53. 55. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011
  54. 56. 4. Switching cost is an example barrier to entry of <ul><li>Supplier Power </li></ul><ul><li>Threat of new entrants </li></ul><ul><li>Buyer Power </li></ul><ul><li>All of the above </li></ul><ul><li>None of the above </li></ul>
  55. 57. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants <ul><li>Segment Rivalry </li></ul><ul><li>Threat of Substitutes </li></ul><ul><li>Industry Competitors </li></ul><ul><li>Switching Cost </li></ul><ul><li>None of the above </li></ul>
  56. 58. Switching cost is an example of <ul><li>Customers Purchasing Power </li></ul><ul><li>Threat of new entrants </li></ul><ul><li>Customers Preferences </li></ul><ul><li>All of the above </li></ul><ul><li>None of the above </li></ul>http://annalimedina.blogspot.com/
  57. 59. What determines market segment? Michael Porter’s Five Forces
  58. 60. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants <ul><li>Segment Rivalry </li></ul><ul><li>Threat of Substitutes </li></ul><ul><li>Industry Competitors </li></ul><ul><li>Switching Cost </li></ul><ul><li>None of the above </li></ul>
  59. 61. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  60. 62. 6. Which of the following does not fall under “Service Differentiation? <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  61. 63. 6. All are under Service Differentiation except for ___________. <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  62. 64. <ul><li>Ordering ease : call PLDT hotline </li></ul><ul><li>Delivery : 1 day installation </li></ul><ul><li>Installation : free installation </li></ul><ul><li>Customer training : upon installation </li></ul><ul><li>Customer consulting : thru 24/7 hotline and Customer Service </li></ul><ul><li>Maintenance & repair: thru 24/7 hotline and Customer Service </li></ul><ul><li>Returns : warranty coverage, returnable for defects </li></ul>Concept 10: Service Differentiation http://www.slideshare.net/ivyvillamor
  63. 65. <ul><li>Product form : family house </li></ul><ul><li>Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc </li></ul><ul><li>Customization : elderly/environmental friendly </li></ul><ul><li>Performance : fully furnished </li></ul><ul><li>Conformance : conformed with building and fire standards </li></ul><ul><li>Durability : constructed by triple A home builder </li></ul><ul><li>Reliability : first hand clean documents </li></ul><ul><li>Repairability : free repairs for 3 years </li></ul><ul><li>Style : bungalow, duplex, town house, single detached </li></ul>Concept 9: Product Differentiation
  64. 66. 6. All are under Service Differentiation except for ___________. <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  65. 67. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April 2011 rgwenceslao.blogspot.com
  66. 68. 5. Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  67. 69. 5. It is a Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  68. 70. Services can be made tangible through 4 <ul><li>Place </li></ul><ul><li>People </li></ul><ul><li>Equipment </li></ul><ul><li>Communication material </li></ul><ul><li>Symbols </li></ul><ul><li>Price </li></ul>
  69. 71. 5. It is a Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  70. 72. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Michelle Cabunilas April 15, 2011 meghanngettingthere.blogspot.com
  71. 73. 9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method. <ul><li>Geographical </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Promotional </li></ul><ul><li>Differentiated </li></ul><ul><li>None of the Above </li></ul>meghanngettingthere.blogspot.com
  72. 74. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method. <ul><li>Price Reduction </li></ul><ul><li>Promo Packages </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Differentiated </li></ul><ul><li>All of the Above </li></ul>meghanngettingthere.blogspot.com
  73. 75. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS
  74. 76. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  75. 77. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method. <ul><li>Price Reduction </li></ul><ul><li>Promo Packages </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Differentiated </li></ul><ul><li>All of the Above </li></ul>meghanngettingthere.blogspot.com
  76. 78. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Michelle Cabunilas April 14, 2011
  77. 79. 1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition? <ul><li>Mission </li></ul><ul><li>Money </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Measurement </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  78. 80. 1. It involves consideration of market share, consumer base and competition, it is called _________. <ul><li>Mass Media </li></ul><ul><li>Measurement </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Money </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  79. 81. Money asks the question: “How much can be spent?” <ul><li>Establish advertising budget for each product </li></ul><ul><ul><ul><li>Spend the amount required : </li></ul></ul></ul><ul><li> achieve the sales goal </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  80. 82. 1. It involves consideration of market share, consumer base and competition, it is called _________. <ul><li>Mass Media </li></ul><ul><li>Measurement </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Money </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  81. 83. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question for
  82. 84. How many models of marketing communication mix? <ul><li>A. 2 </li></ul><ul><li>B. 4 </li></ul><ul><li>C. 6 </li></ul><ul><li>D. 8 </li></ul><ul><li>E. 10 </li></ul>http://zhaointote.blogspot.com/
  83. 85. Examples of Marketing Communications are: <ul><li>Advertising, Sales Promotions and Events and Experience </li></ul><ul><li>Public Promotions and Publicity </li></ul><ul><li>Direct Marketing and Interactive Marketing </li></ul><ul><li>Word of Mouth Marketing and Personal Selling </li></ul><ul><li>All of the Above </li></ul>
  84. 86. Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/
  85. 87. Marketing Communication mix (8 major models of Communication) <ul><li>Advertising </li></ul><ul><li>Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor. </li></ul><ul><li>Sales Promotion </li></ul><ul><li>A variety of short-term incentives to encourage trial or purchase of a product or service </li></ul><ul><li>Events and experience </li></ul><ul><li>Company-sponsored activities and programs designed to create daily or special brand-related interactions </li></ul><ul><li>Public relations and publicity </li></ul><ul><li>A program designed to promote or protect a company's image or its individual products </li></ul>http://zhaointote.blogspot.com/
  86. 88. Marketing Communication mix (8 major models of Communication) <ul><li>Direct Marketing </li></ul><ul><li>User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects. </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services </li></ul><ul><li>Word- of - Mouth Marketing </li></ul><ul><li>People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services. </li></ul><ul><li>Personal Selling </li></ul><ul><li>Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. </li></ul>http://zhaointote.blogspot.com/
  87. 89. Examples of Marketing Communications are: <ul><li>Advertising, Sales Promotions and Events and Experience </li></ul><ul><li>Public Promotions and Publicity </li></ul><ul><li>Direct Marketing and Interactive Marketing </li></ul><ul><li>Word of Mouth Marketing and Personal Selling </li></ul><ul><li>All of the Above </li></ul>
  88. 90. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
  89. 91. Which of the following is not a major type of wholesaler? <ul><li>Full Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>Merchant </li></ul><ul><li>Limited Service </li></ul><ul><li>Specialized Service </li></ul>Question 3
  90. 92. All are types of wholesaler, which one does not belong? <ul><li>Full Service </li></ul><ul><li>Specialized Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>None of the Above </li></ul><ul><li>All of the Above </li></ul>Question 3
  91. 93. The Major Types of Wholesalers <ul><li>Merchant </li></ul><ul><ul><li>Independently owned; take title to the merchandise they handle </li></ul></ul><ul><ul><li>Ex: jobbers, distributors, mill supply houses </li></ul></ul><ul><li>Full Service </li></ul><ul><ul><li>Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance </li></ul></ul><ul><li>Limited Service </li></ul><ul><ul><li>Cater to specific type of service / merchandise </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  92. 94. The Major Types of Wholesalers (cont’d) <ul><li>Brokers / Agents </li></ul><ul><ul><li>Facilitate buying and selling on a commission of 2%-6% </li></ul></ul><ul><li>Manufacturers </li></ul><ul><ul><li>Operations conducted by own company </li></ul></ul><ul><li>Specialized wholesalers </li></ul><ul><ul><li>Ex auction companies, agricultural assemblers, </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  93. 95. All are types of wholesaler, which one does not belong? <ul><li>Full Service </li></ul><ul><li>Specialized Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>None of the Above </li></ul><ul><li>All of the Above </li></ul>Question 3
  94. 96. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Michelle Cabunilas April 2011 http://carolinequarte.blogspot.com/
  95. 97. <ul><li>Direct mail </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/
  96. 98. <ul><li>Direct Marketing </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  97. 99. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
  98. 100. <ul><li>Direct Marketing </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  99. 101. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15, 2011 http://louiemarkquizon.blogspot.com
  100. 102. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. A Shell gas station with a Shell Select store is an example of _________ marketing?
  101. 103. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  102. 104. Gas Station Transform a Product to Satisfy New or Different Needs through Lateral Marketing! http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy Audio
  103. 105. Gas Station Food Lateral marketing combines two product concepts or ideas to create a new offering. http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal Snacking Candy Toy Audio Portable
  104. 106. Shell Gas Station Food http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
  105. 107. Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
  106. 108. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  107. 109. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011 www.leeaizabelsandel.blogspot.com
  108. 110. 5. A cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>Individualism vs. collectivism </li></ul><ul><li>Masculine vs. feminine </li></ul><ul><li>High vs. low power distance </li></ul><ul><li>Weak vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  109. 111. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>High vs. Individualism </li></ul><ul><li>High vs. Collectivism </li></ul><ul><li>High vs. Low power distance </li></ul><ul><li>High vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  110. 112. Egalitarianism is a belief that favors equality of some sort. A culture that believes in power have greater distance/gap between those who have power and those who don’t. www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G H L O W
  111. 113. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>High vs. Individualism </li></ul><ul><li>High vs. Collectivism </li></ul><ul><li>High vs. Low power distance </li></ul><ul><li>High vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  112. 114. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com
  113. 115. 6. The following are different types of Marketing Control, except: <ul><li>Annual Plan Control </li></ul><ul><li>Efficiency Control </li></ul><ul><li>Cost Control </li></ul><ul><li>Profitability Control </li></ul><ul><li>Strategic Control </li></ul>miralynnserrano.blogspot.com
  114. 116. 6. There are four types of marketing Control and they are: <ul><li>Annual Plan Control and Profitability Control </li></ul><ul><li>Efficiency Control and Cost Control </li></ul><ul><li>Efficiency Control and Strategic Control </li></ul><ul><li>Only A and C </li></ul><ul><li>Only B and C </li></ul>miralynnserrano.blogspot.com
  115. 117. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com
  116. 118. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved
  117. 119. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY
  118. 120. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES
  119. 121. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES
  120. 122. 6. There are four types of marketing Control and they are: <ul><li>Annual Plan Control and Profitability Control </li></ul><ul><li>Efficiency Control and Cost Control </li></ul><ul><li>Efficiency Control and Strategic Control </li></ul><ul><li>Only A and C </li></ul><ul><li>Only B and C </li></ul>miralynnserrano.blogspot.com

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