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Top20 improved questions Top20 improved questions Presentation Transcript

  • Improved Learning Questions for Kotler’s 22 Chapters Michelle Cabunilas April 2011 http://cabunilasmichelle.blogspot.com
  • TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Michelle Cabunilas April 2011
  • 2. Promoting a visit to Star City is an example of marketing what?
    • A place
    • An experience
    • A property
    • An organization
    • None of the above
  • Examples Experiences are marketed by orchestrating several goods and services
  • 2. Under what marketing is promoting a visit to Star City?
    • A place
    • An experience
    • A property
    • An organization
    • None of the above
  • 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011 www.stevenandrada.blogspot.com 1/73
  • 5. What kind of business orientation that puts the customer at the heart of the business?
    • Product orientation
    • Geographical orientation
    • Market orientation
    • Competence orientation
    • None of the above
    34/73 www.stevenandrada.blogspot.com
  • 5. What kind of business orientation that puts the customer at the heart of the business?
    • Product orientation
    • Service orientation
    • Market orientation
    • Consumer orientation
    • None of the above
    34/73 www.stevenandrada.blogspot.com
  • Types of Business Orientation
      • Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also.
      • Market Orientation - Puts the customer at the heart of the business.
    32/73 www.stevenandrada.blogspot.com
  • Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
  • 5. What kind of business orientation that puts the customer at the heart of the business?
    • Product orientation
    • Service orientation
    • Market orientation
    • Consumer orientation
    • None of the above
    34/73 www.stevenandrada.blogspot.com
  • TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Michelle Cabunilas April 2011 http://kavellana.blogspot.com
  • 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com
    • People
    • Equipment
    • Information
    • Procedures
    • All of the above
  • 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com
    • Experience
    • Procedure
    • Information
    • Service
    • All of the above
  • Marketing Information System (MIS) http://kavellana.blogspot.com
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
  • 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com
    • Experience
    • Procedure
    • Information
    • Service
    • All of the above
  • TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Michelle Cabunilas 15th April ’2011
  • #9: “ What does the Rolex name mean to you?” is an example of ___
    • A. Brand personification
    • B. Laddering
    • C. Word association
    • D. Visualization
    • E. Projective Techniques
  • #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing?
    • A. Tagging
    • B. Word Association
    • C. Labelling
    • D. Visualization
    • E. Branding
  • Concept: What are the qualitative measures to understand consumer’s mind?
    • Word Association
    • Projective Techniques
    • Laddering
    • Visualization
    • Brand Personification
  • Word Association: Ask subjects what words come to mind when they customer hears the brand’s name
  • #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing?
    • A. Tagging
    • B. Word Association
    • C. Labelling
    • D. Visualization
    • E. Branding
  • TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle Cabunilas April 15, 2011 http://joansoliven.blogspot.com/
  • 4. It is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs.
    • Appearance
    • Specifications
    • Image
    • Quality
    • Value
    http://joansoliven.blogspot.com/
  • 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________.
    • Quality
    • Worth
    • Specifications
    • Appearance
    • None of the above
    http://joansoliven.blogspot.com/
  • Customer Satisfaction depends on Quality
    • Quality is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs.
    http://joansoliven.blogspot.com/
  • Impact of Quality These 3 are interrelated with each other http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler
  • 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________.
    • Quality
    • Worth
    • Specifications
    • Appearance
    • None of the above
    http://joansoliven.blogspot.com/
  • Analyzing Consumer Markets Rustie M. Fidel/ Michelle Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06 :
  • 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .
    • Integrity
    • Honesty
    • Hope
    • Competence
    • None of the Above
    http://rustie27.blogspot.com/
  • 5. What are the five (5) Brands of Personality?
    • Competence, Sincerity, Classic, Excitement, Ruggedness
    • Competence, Excitement, Ruggedness, Simplicity, Sophistication
    • Competence, Ruggedness, Excellence, Sophistication, Sincerity
    • Competence, Sincerity, Sophistication, Excitement, Ruggedness
    • None of the Above
  • Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness
  • 5. What are the five (5) Brands of Personality?
    • Competence, Sincerity, Classic, Excitement, Ruggedness
    • Competence, Excitement, Ruggedness, Simplicity, Sophistication
    • Competence, Ruggedness, Excellence, Sophistication, Sincerity
    • Competence, Sincerity, Sophistication, Excitement, Ruggedness
    • None of the Above
  • / Michelle Cabunilas
  •  
  • 2. Reordering of office supplies in a routine basis is an example of what type of buying situation?
    • A. Straight re-buy
    • B. Ordered re-buy
    • C. Combination re-buy
    • D. Scheduled re-buy
    • E. None of the above
  •  
  • 2. Reordering of office supplies in a routine basis is an example of what type of buying situation?
    • A. Straight re-buy
    • B. Ordered re-buy
    • C. Combination re-buy
    • D. Scheduled re-buy
    • E. None of the above
  • TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011 http://myrtlefrantilla.blogspot.com /
  • http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT:
    • Occasions
    • Benefits
    • User Status
    • Loyalty Status
    • They are all examples of Behavioral Variables
  • http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________.
    • Seller
    • Influencer
    • Decider
    • Loyalty awards
    • Buyer Readiness
  • Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles
    • Initiator
    • Influencer
    • Decider
    • Buyer
    • Seller
    Behavioral Variable
    • Occasions
    • Benefits
    • User Status
    • Buyer Readiness
    • Loyalty Status
    • User Rate
    • Attitude
  • http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________.
    • Seller
    • Influencer
    • Decider
    • Loyalty awards
    • Buyer Readiness
  • TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Michelle Cabunilas April 2011 http://taeyangxinyi.blogspot.com
  • 1. Which of the following is NOT a component of Brand Equity?
    • Relevance
    • Energy
    • Esteem
    • Individuality
    • Knowledge
    http://taeyangxinyi.blogspot.com
  • 1. All of the above are components of Brand Equity except for __________.
    • Individuality
    • Relevance
    • Energy
    • Esteem
    • Knowledge
    http://taeyangxinyi.blogspot.com
  • Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N
  • Individuality is not a component of brand equity, rather it is… 4 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient
  • 1. All of the above are components of Brand Equity except for __________.
    • Individuality
    • Relevance
    • Energy
    • Esteem
    • Knowledge
    http://taeyangxinyi.blogspot.com
  • TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15, 2011 http://annaguray06.blogspot.com
  • 1. are associations/benefits that can be shared with other brands.
    • Points-of-Parity
    • Points-of-Difference
    • Brand Image
    • Brand Concept
    • Points-of-Value
    Question w/ Answer http://annaguray06.blogspot.com
  • 1. It is associations or benefits that can be shared with other brands.
    • Points-of-Parity
    • Points-of-Difference
    • Brand Image
    • Brand Concept
    • Points-of-Value
    http://annaguray06.blogspot.com
  • POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com
  • 1. It is associations or benefits that can be shared with other brands.
    • Points-of-Parity
    • Points-of-Difference
    • Brand Image
    • Brand Concept
    • Points-of-Value
    http://annaguray06.blogspot.com
  • TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011
  • 4. Switching cost is an example barrier to entry of
    • Supplier Power
    • Threat of new entrants
    • Buyer Power
    • All of the above
    • None of the above
  • 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants
    • Segment Rivalry
    • Threat of Substitutes
    • Industry Competitors
    • Switching Cost
    • None of the above
  • Switching cost is an example of
    • Customers Purchasing Power
    • Threat of new entrants
    • Customers Preferences
    • All of the above
    • None of the above
    http://annalimedina.blogspot.com/
  • What determines market segment? Michael Porter’s Five Forces
  • 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants
    • Segment Rivalry
    • Threat of Substitutes
    • Industry Competitors
    • Switching Cost
    • None of the above
  • TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  • 6. Which of the following does not fall under “Service Differentiation?
    • Ordering ease
    • Conformance
    • Installation
    • Returns
    • All of the above
  • 6. All are under Service Differentiation except for ___________.
    • Ordering ease
    • Conformance
    • Installation
    • Returns
    • All of the above
    • Ordering ease : call PLDT hotline
    • Delivery : 1 day installation
    • Installation : free installation
    • Customer training : upon installation
    • Customer consulting : thru 24/7 hotline and Customer Service
    • Maintenance & repair: thru 24/7 hotline and Customer Service
    • Returns : warranty coverage, returnable for defects
    Concept 10: Service Differentiation http://www.slideshare.net/ivyvillamor
    • Product form : family house
    • Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc
    • Customization : elderly/environmental friendly
    • Performance : fully furnished
    • Conformance : conformed with building and fire standards
    • Durability : constructed by triple A home builder
    • Reliability : first hand clean documents
    • Repairability : free repairs for 3 years
    • Style : bungalow, duplex, town house, single detached
    Concept 9: Product Differentiation
  • 6. All are under Service Differentiation except for ___________.
    • Ordering ease
    • Conformance
    • Installation
    • Returns
    • All of the above
  • TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April 2011 rgwenceslao.blogspot.com
  • 5. Service positioning strategy can be made tangible through? 4
    • Price, Place, People
    • Place, Promotion, Price
    • People, Product, Promotion
    • Price, Position, Promotion
    • Product, Place, People
  • 5. It is a Service positioning strategy can be made tangible through? 4
    • Price, Place, People
    • Place, Promotion, Price
    • People, Product, Promotion
    • Price, Position, Promotion
    • Product, Place, People
  • Services can be made tangible through 4
    • Place
    • People
    • Equipment
    • Communication material
    • Symbols
    • Price
  • 5. It is a Service positioning strategy can be made tangible through? 4
    • Price, Place, People
    • Place, Promotion, Price
    • People, Product, Promotion
    • Price, Position, Promotion
    • Product, Place, People
  • TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Michelle Cabunilas April 15, 2011 meghanngettingthere.blogspot.com
  • 9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method.
    • Geographical
    • Discounts/Allowances
    • Promotional
    • Differentiated
    • None of the Above
    meghanngettingthere.blogspot.com
  • 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method.
    • Price Reduction
    • Promo Packages
    • Discounts/Allowances
    • Differentiated
    • All of the Above
    meghanngettingthere.blogspot.com
  • meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS
  • Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method.
    • Price Reduction
    • Promo Packages
    • Discounts/Allowances
    • Differentiated
    • All of the Above
    meghanngettingthere.blogspot.com
  • TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Michelle Cabunilas April 14, 2011
  • 1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition?
    • Mission
    • Money
    • Message
    • Media
    • Measurement
    http://ph.linkedin.com/in/francisbensoncabehugo
  • 1. It involves consideration of market share, consumer base and competition, it is called _________.
    • Mass Media
    • Measurement
    • Message
    • Media
    • Money
    http://ph.linkedin.com/in/francisbensoncabehugo
  • Money asks the question: “How much can be spent?”
    • Establish advertising budget for each product
        • Spend the amount required :
    • achieve the sales goal
    http://ph.linkedin.com/in/francisbensoncabehugo
  • 1. It involves consideration of market share, consumer base and competition, it is called _________.
    • Mass Media
    • Measurement
    • Message
    • Media
    • Money
    http://ph.linkedin.com/in/francisbensoncabehugo
  • Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question for
  • How many models of marketing communication mix?
    • A. 2
    • B. 4
    • C. 6
    • D. 8
    • E. 10
    http://zhaointote.blogspot.com/
  • Examples of Marketing Communications are:
    • Advertising, Sales Promotions and Events and Experience
    • Public Promotions and Publicity
    • Direct Marketing and Interactive Marketing
    • Word of Mouth Marketing and Personal Selling
    • All of the Above
  • Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/
  • Marketing Communication mix (8 major models of Communication)
    • Advertising
    • Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor.
    • Sales Promotion
    • A variety of short-term incentives to encourage trial or purchase of a product or service
    • Events and experience
    • Company-sponsored activities and programs designed to create daily or special brand-related interactions
    • Public relations and publicity
    • A program designed to promote or protect a company's image or its individual products
    http://zhaointote.blogspot.com/
  • Marketing Communication mix (8 major models of Communication)
    • Direct Marketing
    • User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects.
    • Interactive Marketing
    • Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services
    • Word- of - Mouth Marketing
    • People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services.
    • Personal Selling
    • Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.
    http://zhaointote.blogspot.com/
  • Examples of Marketing Communications are:
    • Advertising, Sales Promotions and Events and Experience
    • Public Promotions and Publicity
    • Direct Marketing and Interactive Marketing
    • Word of Mouth Marketing and Personal Selling
    • All of the Above
  • TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
  • Which of the following is not a major type of wholesaler?
    • Full Service
    • Brokers / Agents
    • Merchant
    • Limited Service
    • Specialized Service
    Question 3
  • All are types of wholesaler, which one does not belong?
    • Full Service
    • Specialized Service
    • Brokers / Agents
    • None of the Above
    • All of the Above
    Question 3
  • The Major Types of Wholesalers
    • Merchant
      • Independently owned; take title to the merchandise they handle
      • Ex: jobbers, distributors, mill supply houses
    • Full Service
      • Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance
    • Limited Service
      • Cater to specific type of service / merchandise
    Source: Marketing Management 13 th Ed by Philip Kotler
  • The Major Types of Wholesalers (cont’d)
    • Brokers / Agents
      • Facilitate buying and selling on a commission of 2%-6%
    • Manufacturers
      • Operations conducted by own company
    • Specialized wholesalers
      • Ex auction companies, agricultural assemblers,
    Source: Marketing Management 13 th Ed by Philip Kotler
  • All are types of wholesaler, which one does not belong?
    • Full Service
    • Specialized Service
    • Brokers / Agents
    • None of the Above
    • All of the Above
    Question 3
  • TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Michelle Cabunilas April 2011 http://carolinequarte.blogspot.com/
    • Direct mail
    • Direct interaction
    • Direct selling
    • Direct communication
    Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/
    • Direct Marketing
    • Direct interaction
    • Direct selling
    • Direct communication
    Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  • Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
    • Direct Marketing
    • Direct interaction
    • Direct selling
    • Direct communication
    Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  • TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15, 2011 http://louiemarkquizon.blogspot.com
    • Vertical
    • Lateral
    • Diagonal
    • Both A and B
    • None
    http://louiemarkquizon.blogspot.com 4. A Shell gas station with a Shell Select store is an example of _________ marketing?
    • Vertical
    • Lateral
    • Diagonal
    • Both A and B
    • None
    http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  • Gas Station Transform a Product to Satisfy New or Different Needs through Lateral Marketing! http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy Audio
  • Gas Station Food Lateral marketing combines two product concepts or ideas to create a new offering. http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal Snacking Candy Toy Audio Portable
  • Shell Gas Station Food http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
  • Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
    • Vertical
    • Lateral
    • Diagonal
    • Both A and B
    • None
    http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  • TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011 www.leeaizabelsandel.blogspot.com
  • 5. A cultural dimension where high power distance cultures tend to be less egalitarian.
    • High vs. low avoidance
    • Individualism vs. collectivism
    • Masculine vs. feminine
    • High vs. low power distance
    • Weak vs. strong power distance
    www.leeaizabelsandel.blogspot.com
  • 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian.
    • High vs. low avoidance
    • High vs. Individualism
    • High vs. Collectivism
    • High vs. Low power distance
    • High vs. strong power distance
    www.leeaizabelsandel.blogspot.com
  • Egalitarianism is a belief that favors equality of some sort. A culture that believes in power have greater distance/gap between those who have power and those who don’t. www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G H L O W
  • 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian.
    • High vs. low avoidance
    • High vs. Individualism
    • High vs. Collectivism
    • High vs. Low power distance
    • High vs. strong power distance
    www.leeaizabelsandel.blogspot.com
  • TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com
  • 6. The following are different types of Marketing Control, except:
    • Annual Plan Control
    • Efficiency Control
    • Cost Control
    • Profitability Control
    • Strategic Control
    miralynnserrano.blogspot.com
  • 6. There are four types of marketing Control and they are:
    • Annual Plan Control and Profitability Control
    • Efficiency Control and Cost Control
    • Efficiency Control and Strategic Control
    • Only A and C
    • Only B and C
    miralynnserrano.blogspot.com
  • Different Types of MARKETING CONTROL miralynnserrano.blogspot.com
  • Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved
  • Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY
  • Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES
  • Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES
  • 6. There are four types of marketing Control and they are:
    • Annual Plan Control and Profitability Control
    • Efficiency Control and Cost Control
    • Efficiency Control and Strategic Control
    • Only A and C
    • Only B and C
    miralynnserrano.blogspot.com