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  • 1. Improved Learning Questions for Kotler’s 22 Chapters Michelle Cabunilas April 2011 http://cabunilasmichelle.blogspot.com
  • 2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Michelle Cabunilas April 2011
  • 3. 2. Promoting a visit to Star City is an example of marketing what? <ul><li>A place </li></ul><ul><li>An experience </li></ul><ul><li>A property </li></ul><ul><li>An organization </li></ul><ul><li>None of the above </li></ul>
  • 4. Examples Experiences are marketed by orchestrating several goods and services
  • 5. 2. Under what marketing is promoting a visit to Star City? <ul><li>A place </li></ul><ul><li>An experience </li></ul><ul><li>A property </li></ul><ul><li>An organization </li></ul><ul><li>None of the above </li></ul>
  • 6. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011 www.stevenandrada.blogspot.com 1/73
  • 7. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Geographical orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Competence orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  • 8. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Service orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Consumer orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  • 9. Types of Business Orientation <ul><ul><li>Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also. </li></ul></ul><ul><ul><li>Market Orientation - Puts the customer at the heart of the business. </li></ul></ul>32/73 www.stevenandrada.blogspot.com
  • 10. Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
  • 11. 5. What kind of business orientation that puts the customer at the heart of the business? <ul><li>Product orientation </li></ul><ul><li>Service orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Consumer orientation </li></ul><ul><li>None of the above </li></ul>34/73 www.stevenandrada.blogspot.com
  • 12. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Michelle Cabunilas April 2011 http://kavellana.blogspot.com
  • 13. 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com <ul><li>People </li></ul><ul><li>Equipment </li></ul><ul><li>Information </li></ul><ul><li>Procedures </li></ul><ul><li>All of the above </li></ul>
  • 14. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com <ul><li>Experience </li></ul><ul><li>Procedure </li></ul><ul><li>Information </li></ul><ul><li>Service </li></ul><ul><li>All of the above </li></ul>
  • 15. Marketing Information System (MIS) http://kavellana.blogspot.com <ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. </li></ul>
  • 16. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com <ul><li>Experience </li></ul><ul><li>Procedure </li></ul><ul><li>Information </li></ul><ul><li>Service </li></ul><ul><li>All of the above </li></ul>
  • 17. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Michelle Cabunilas 15th April ’2011
  • 18. #9: “ What does the Rolex name mean to you?” is an example of ___ <ul><li>A. Brand personification </li></ul><ul><li>B. Laddering </li></ul><ul><li>C. Word association </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Projective Techniques </li></ul>
  • 19. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing? <ul><li>A. Tagging </li></ul><ul><li>B. Word Association </li></ul><ul><li>C. Labelling </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Branding </li></ul>
  • 20. Concept: What are the qualitative measures to understand consumer’s mind? <ul><li>Word Association </li></ul><ul><li>Projective Techniques </li></ul><ul><li>Laddering </li></ul><ul><li>Visualization </li></ul><ul><li>Brand Personification </li></ul>
  • 21. Word Association: Ask subjects what words come to mind when they customer hears the brand’s name
  • 22. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing? <ul><li>A. Tagging </li></ul><ul><li>B. Word Association </li></ul><ul><li>C. Labelling </li></ul><ul><li>D. Visualization </li></ul><ul><li>E. Branding </li></ul>
  • 23. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle Cabunilas April 15, 2011 http://joansoliven.blogspot.com/
  • 24. 4. It is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs. <ul><li>Appearance </li></ul><ul><li>Specifications </li></ul><ul><li>Image </li></ul><ul><li>Quality </li></ul><ul><li>Value </li></ul>http://joansoliven.blogspot.com/
  • 25. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________. <ul><li>Quality </li></ul><ul><li>Worth </li></ul><ul><li>Specifications </li></ul><ul><li>Appearance </li></ul><ul><li>None of the above </li></ul>http://joansoliven.blogspot.com/
  • 26. Customer Satisfaction depends on Quality <ul><li>Quality is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs. </li></ul>http://joansoliven.blogspot.com/
  • 27. Impact of Quality These 3 are interrelated with each other http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler
  • 28. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________. <ul><li>Quality </li></ul><ul><li>Worth </li></ul><ul><li>Specifications </li></ul><ul><li>Appearance </li></ul><ul><li>None of the above </li></ul>http://joansoliven.blogspot.com/
  • 29. Analyzing Consumer Markets Rustie M. Fidel/ Michelle Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06 :
  • 30. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . <ul><li>Integrity </li></ul><ul><li>Honesty </li></ul><ul><li>Hope </li></ul><ul><li>Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  • 31. 5. What are the five (5) Brands of Personality? <ul><li>Competence, Sincerity, Classic, Excitement, Ruggedness </li></ul><ul><li>Competence, Excitement, Ruggedness, Simplicity, Sophistication </li></ul><ul><li>Competence, Ruggedness, Excellence, Sophistication, Sincerity </li></ul><ul><li>Competence, Sincerity, Sophistication, Excitement, Ruggedness </li></ul><ul><li>None of the Above </li></ul>
  • 32. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness
  • 33. 5. What are the five (5) Brands of Personality? <ul><li>Competence, Sincerity, Classic, Excitement, Ruggedness </li></ul><ul><li>Competence, Excitement, Ruggedness, Simplicity, Sophistication </li></ul><ul><li>Competence, Ruggedness, Excellence, Sophistication, Sincerity </li></ul><ul><li>Competence, Sincerity, Sophistication, Excitement, Ruggedness </li></ul><ul><li>None of the Above </li></ul>
  • 34. / Michelle Cabunilas
  • 35.  
  • 36. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation? <ul><li>A. Straight re-buy </li></ul><ul><li>B. Ordered re-buy </li></ul><ul><li>C. Combination re-buy </li></ul><ul><li>D. Scheduled re-buy </li></ul><ul><li>E. None of the above </li></ul>
  • 37.  
  • 38. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation? <ul><li>A. Straight re-buy </li></ul><ul><li>B. Ordered re-buy </li></ul><ul><li>C. Combination re-buy </li></ul><ul><li>D. Scheduled re-buy </li></ul><ul><li>E. None of the above </li></ul>
  • 39. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011 http://myrtlefrantilla.blogspot.com /
  • 40. http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT: <ul><li>Occasions </li></ul><ul><li>Benefits </li></ul><ul><li>User Status </li></ul><ul><li>Loyalty Status </li></ul><ul><li>They are all examples of Behavioral Variables </li></ul>
  • 41. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________. <ul><li>Seller </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Loyalty awards </li></ul><ul><li>Buyer Readiness </li></ul>
  • 42. Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles <ul><li>Initiator </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Buyer </li></ul><ul><li>Seller </li></ul>Behavioral Variable <ul><li>Occasions </li></ul><ul><li>Benefits </li></ul><ul><li>User Status </li></ul><ul><li>Buyer Readiness </li></ul><ul><li>Loyalty Status </li></ul><ul><li>User Rate </li></ul><ul><li>Attitude </li></ul>
  • 43. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________. <ul><li>Seller </li></ul><ul><li>Influencer </li></ul><ul><li>Decider </li></ul><ul><li>Loyalty awards </li></ul><ul><li>Buyer Readiness </li></ul>
  • 44. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Michelle Cabunilas April 2011 http://taeyangxinyi.blogspot.com
  • 45. 1. Which of the following is NOT a component of Brand Equity? <ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Individuality </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  • 46. 1. All of the above are components of Brand Equity except for __________. <ul><li>Individuality </li></ul><ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  • 47. Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N
  • 48. Individuality is not a component of brand equity, rather it is… 4 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesn’t have said ingredient
  • 49. 1. All of the above are components of Brand Equity except for __________. <ul><li>Individuality </li></ul><ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com
  • 50. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15, 2011 http://annaguray06.blogspot.com
  • 51. 1. are associations/benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>Question w/ Answer http://annaguray06.blogspot.com
  • 52. 1. It is associations or benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>http://annaguray06.blogspot.com
  • 53. POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com
  • 54. 1. It is associations or benefits that can be shared with other brands. <ul><li>Points-of-Parity </li></ul><ul><li>Points-of-Difference </li></ul><ul><li>Brand Image </li></ul><ul><li>Brand Concept </li></ul><ul><li>Points-of-Value </li></ul>http://annaguray06.blogspot.com
  • 55. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011
  • 56. 4. Switching cost is an example barrier to entry of <ul><li>Supplier Power </li></ul><ul><li>Threat of new entrants </li></ul><ul><li>Buyer Power </li></ul><ul><li>All of the above </li></ul><ul><li>None of the above </li></ul>
  • 57. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants <ul><li>Segment Rivalry </li></ul><ul><li>Threat of Substitutes </li></ul><ul><li>Industry Competitors </li></ul><ul><li>Switching Cost </li></ul><ul><li>None of the above </li></ul>
  • 58. Switching cost is an example of <ul><li>Customers Purchasing Power </li></ul><ul><li>Threat of new entrants </li></ul><ul><li>Customers Preferences </li></ul><ul><li>All of the above </li></ul><ul><li>None of the above </li></ul>http://annalimedina.blogspot.com/
  • 59. What determines market segment? Michael Porter’s Five Forces
  • 60. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants <ul><li>Segment Rivalry </li></ul><ul><li>Threat of Substitutes </li></ul><ul><li>Industry Competitors </li></ul><ul><li>Switching Cost </li></ul><ul><li>None of the above </li></ul>
  • 61. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  • 62. 6. Which of the following does not fall under “Service Differentiation? <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  • 63. 6. All are under Service Differentiation except for ___________. <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  • 64. <ul><li>Ordering ease : call PLDT hotline </li></ul><ul><li>Delivery : 1 day installation </li></ul><ul><li>Installation : free installation </li></ul><ul><li>Customer training : upon installation </li></ul><ul><li>Customer consulting : thru 24/7 hotline and Customer Service </li></ul><ul><li>Maintenance & repair: thru 24/7 hotline and Customer Service </li></ul><ul><li>Returns : warranty coverage, returnable for defects </li></ul>Concept 10: Service Differentiation http://www.slideshare.net/ivyvillamor
  • 65. <ul><li>Product form : family house </li></ul><ul><li>Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc </li></ul><ul><li>Customization : elderly/environmental friendly </li></ul><ul><li>Performance : fully furnished </li></ul><ul><li>Conformance : conformed with building and fire standards </li></ul><ul><li>Durability : constructed by triple A home builder </li></ul><ul><li>Reliability : first hand clean documents </li></ul><ul><li>Repairability : free repairs for 3 years </li></ul><ul><li>Style : bungalow, duplex, town house, single detached </li></ul>Concept 9: Product Differentiation
  • 66. 6. All are under Service Differentiation except for ___________. <ul><li>Ordering ease </li></ul><ul><li>Conformance </li></ul><ul><li>Installation </li></ul><ul><li>Returns </li></ul><ul><li>All of the above </li></ul>
  • 67. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April 2011 rgwenceslao.blogspot.com
  • 68. 5. Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  • 69. 5. It is a Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  • 70. Services can be made tangible through 4 <ul><li>Place </li></ul><ul><li>People </li></ul><ul><li>Equipment </li></ul><ul><li>Communication material </li></ul><ul><li>Symbols </li></ul><ul><li>Price </li></ul>
  • 71. 5. It is a Service positioning strategy can be made tangible through? 4 <ul><li>Price, Place, People </li></ul><ul><li>Place, Promotion, Price </li></ul><ul><li>People, Product, Promotion </li></ul><ul><li>Price, Position, Promotion </li></ul><ul><li>Product, Place, People </li></ul>
  • 72. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Michelle Cabunilas April 15, 2011 meghanngettingthere.blogspot.com
  • 73. 9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method. <ul><li>Geographical </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Promotional </li></ul><ul><li>Differentiated </li></ul><ul><li>None of the Above </li></ul>meghanngettingthere.blogspot.com
  • 74. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method. <ul><li>Price Reduction </li></ul><ul><li>Promo Packages </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Differentiated </li></ul><ul><li>All of the Above </li></ul>meghanngettingthere.blogspot.com
  • 75. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS
  • 76. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 77. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method. <ul><li>Price Reduction </li></ul><ul><li>Promo Packages </li></ul><ul><li>Discounts/Allowances </li></ul><ul><li>Differentiated </li></ul><ul><li>All of the Above </li></ul>meghanngettingthere.blogspot.com
  • 78. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Michelle Cabunilas April 14, 2011
  • 79. 1. Which of the 5 M’s of Advertising involves consideration of market share, consumer base and competition? <ul><li>Mission </li></ul><ul><li>Money </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Measurement </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  • 80. 1. It involves consideration of market share, consumer base and competition, it is called _________. <ul><li>Mass Media </li></ul><ul><li>Measurement </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Money </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  • 81. Money asks the question: “How much can be spent?” <ul><li>Establish advertising budget for each product </li></ul><ul><ul><ul><li>Spend the amount required : </li></ul></ul></ul><ul><li> achieve the sales goal </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  • 82. 1. It involves consideration of market share, consumer base and competition, it is called _________. <ul><li>Mass Media </li></ul><ul><li>Measurement </li></ul><ul><li>Message </li></ul><ul><li>Media </li></ul><ul><li>Money </li></ul>http://ph.linkedin.com/in/francisbensoncabehugo
  • 83. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question for
  • 84. How many models of marketing communication mix? <ul><li>A. 2 </li></ul><ul><li>B. 4 </li></ul><ul><li>C. 6 </li></ul><ul><li>D. 8 </li></ul><ul><li>E. 10 </li></ul>http://zhaointote.blogspot.com/
  • 85. Examples of Marketing Communications are: <ul><li>Advertising, Sales Promotions and Events and Experience </li></ul><ul><li>Public Promotions and Publicity </li></ul><ul><li>Direct Marketing and Interactive Marketing </li></ul><ul><li>Word of Mouth Marketing and Personal Selling </li></ul><ul><li>All of the Above </li></ul>
  • 86. Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/
  • 87. Marketing Communication mix (8 major models of Communication) <ul><li>Advertising </li></ul><ul><li>Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor. </li></ul><ul><li>Sales Promotion </li></ul><ul><li>A variety of short-term incentives to encourage trial or purchase of a product or service </li></ul><ul><li>Events and experience </li></ul><ul><li>Company-sponsored activities and programs designed to create daily or special brand-related interactions </li></ul><ul><li>Public relations and publicity </li></ul><ul><li>A program designed to promote or protect a company's image or its individual products </li></ul>http://zhaointote.blogspot.com/
  • 88. Marketing Communication mix (8 major models of Communication) <ul><li>Direct Marketing </li></ul><ul><li>User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects. </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services </li></ul><ul><li>Word- of - Mouth Marketing </li></ul><ul><li>People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services. </li></ul><ul><li>Personal Selling </li></ul><ul><li>Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. </li></ul>http://zhaointote.blogspot.com/
  • 89. Examples of Marketing Communications are: <ul><li>Advertising, Sales Promotions and Events and Experience </li></ul><ul><li>Public Promotions and Publicity </li></ul><ul><li>Direct Marketing and Interactive Marketing </li></ul><ul><li>Word of Mouth Marketing and Personal Selling </li></ul><ul><li>All of the Above </li></ul>
  • 90. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
  • 91. Which of the following is not a major type of wholesaler? <ul><li>Full Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>Merchant </li></ul><ul><li>Limited Service </li></ul><ul><li>Specialized Service </li></ul>Question 3
  • 92. All are types of wholesaler, which one does not belong? <ul><li>Full Service </li></ul><ul><li>Specialized Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>None of the Above </li></ul><ul><li>All of the Above </li></ul>Question 3
  • 93. The Major Types of Wholesalers <ul><li>Merchant </li></ul><ul><ul><li>Independently owned; take title to the merchandise they handle </li></ul></ul><ul><ul><li>Ex: jobbers, distributors, mill supply houses </li></ul></ul><ul><li>Full Service </li></ul><ul><ul><li>Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance </li></ul></ul><ul><li>Limited Service </li></ul><ul><ul><li>Cater to specific type of service / merchandise </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  • 94. The Major Types of Wholesalers (cont’d) <ul><li>Brokers / Agents </li></ul><ul><ul><li>Facilitate buying and selling on a commission of 2%-6% </li></ul></ul><ul><li>Manufacturers </li></ul><ul><ul><li>Operations conducted by own company </li></ul></ul><ul><li>Specialized wholesalers </li></ul><ul><ul><li>Ex auction companies, agricultural assemblers, </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  • 95. All are types of wholesaler, which one does not belong? <ul><li>Full Service </li></ul><ul><li>Specialized Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>None of the Above </li></ul><ul><li>All of the Above </li></ul>Question 3
  • 96. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Michelle Cabunilas April 2011 http://carolinequarte.blogspot.com/
  • 97. <ul><li>Direct mail </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/
  • 98. <ul><li>Direct Marketing </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  • 99. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
  • 100. <ul><li>Direct Marketing </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/
  • 101. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15, 2011 http://louiemarkquizon.blogspot.com
  • 102. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. A Shell gas station with a Shell Select store is an example of _________ marketing?
  • 103. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  • 104. Gas Station Transform a Product to Satisfy New or Different Needs through Lateral Marketing! http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy Audio
  • 105. Gas Station Food Lateral marketing combines two product concepts or ideas to create a new offering. http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal Snacking Candy Toy Audio Portable
  • 106. Shell Gas Station Food http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
  • 107. Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store
  • 108. <ul><li>Vertical </li></ul><ul><li>Lateral </li></ul><ul><li>Diagonal </li></ul><ul><li>Both A and B </li></ul><ul><li>None </li></ul>http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?
  • 109. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011 www.leeaizabelsandel.blogspot.com
  • 110. 5. A cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>Individualism vs. collectivism </li></ul><ul><li>Masculine vs. feminine </li></ul><ul><li>High vs. low power distance </li></ul><ul><li>Weak vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  • 111. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>High vs. Individualism </li></ul><ul><li>High vs. Collectivism </li></ul><ul><li>High vs. Low power distance </li></ul><ul><li>High vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  • 112. Egalitarianism is a belief that favors equality of some sort. A culture that believes in power have greater distance/gap between those who have power and those who don’t. www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G H L O W
  • 113. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian. <ul><li>High vs. low avoidance </li></ul><ul><li>High vs. Individualism </li></ul><ul><li>High vs. Collectivism </li></ul><ul><li>High vs. Low power distance </li></ul><ul><li>High vs. strong power distance </li></ul>www.leeaizabelsandel.blogspot.com
  • 114. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com
  • 115. 6. The following are different types of Marketing Control, except: <ul><li>Annual Plan Control </li></ul><ul><li>Efficiency Control </li></ul><ul><li>Cost Control </li></ul><ul><li>Profitability Control </li></ul><ul><li>Strategic Control </li></ul>miralynnserrano.blogspot.com
  • 116. 6. There are four types of marketing Control and they are: <ul><li>Annual Plan Control and Profitability Control </li></ul><ul><li>Efficiency Control and Cost Control </li></ul><ul><li>Efficiency Control and Strategic Control </li></ul><ul><li>Only A and C </li></ul><ul><li>Only B and C </li></ul>miralynnserrano.blogspot.com
  • 117. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com
  • 118. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved
  • 119. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY
  • 120. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES
  • 121. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES
  • 122. 6. There are four types of marketing Control and they are: <ul><li>Annual Plan Control and Profitability Control </li></ul><ul><li>Efficiency Control and Cost Control </li></ul><ul><li>Efficiency Control and Strategic Control </li></ul><ul><li>Only A and C </li></ul><ul><li>Only B and C </li></ul>miralynnserrano.blogspot.com

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