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Social Media and The Start Up
 

Social Media and The Start Up

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This deck was presented on February 16, 2011 at an entrepreneurship conference in Dallas, TX put on by the Baylor Angel Network.

This deck was presented on February 16, 2011 at an entrepreneurship conference in Dallas, TX put on by the Baylor Angel Network.

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Social Media and The Start Up Social Media and The Start Up Presentation Transcript

  • Social Media and The Start-Up
    BAN Entrepreneurship Information Series
    Wednesday, February 16, 2011
  • Agenda
    Social Media from Day 1
    Who “owns” social media?
    Designing A Social Media Strategy
    Writing A Social Media Policy
    5 Rookie Mistakes
    Social Media and Your Communications Plan
    Extra: Facebook Apps To Try
  • Social Media From Day 1
    Avoid new puppy syndrome.
    Social media is a cocktail party. Listen first.
    Allow your social media outlets to be spokes of your website hub.
    Making social media a part of your company culture from the start will result in greater authenticity later on.
    NOTE: Social media should only come once you’ve solidified branding. Know who you are, what you are, and how you want the public to perceive you before you embark on any social campaigns.
  • Who “owns” social media?
    Ownership of social media within your company depends on your business objectives.
    It is not just the PR and marketing department’s job.
    It can be 1% of 100 peoples’ jobs.
    Social media responsibilities may spread over several (or all) departments.
    Customer Service
    Marketing and PR
    Executives
    IT
    What kind of employee thrives in the social space?
    Someone who is good at their job will shine in the social space.
    The tools are teachable.
    Find people within your company who have a desire to learn about social media and participate in your programs.
  • Designing A Social Media StrategyForrester’s POST Method
    People
    Objectives
    Strategy
    Technology (Steps to picking the right social network for your business.)
  • People
    B2B or B2C?
    Who is/are your target audience(s)?
    Designing A Social Media StrategyForrester’s POST Method
  • Objectives
    What are your goals?
    How they will be tracked?
    Designing A Social Media StrategyForrester’s POST Method
  • Strategy
    What feeling do you want to inspire in others through your interactions?
    What are your on-brand and off-brand messages?
    What constitutes off-limits content?
    What is your timeline for launch?
    How will training be handled?
    What compliance policies and regulatory processes need consideration?
    What is the plan to adapt to shifting demands of social media?
    Designing A Social Media StrategyForrester’s POST Method
  • Technology (Steps to picking the right social network for your business.)
    Every social network is not the social network for you.
    Consider your goals.
    Brainstorm and research how different platforms might help you achieve your goals.
    Try the most promising prospects first.
    Monitor the activity. (Give it time!)
    Measure the results.
    Rinse and repeat.
    Designing A Social Media StrategyForrester’s POST Method
  • Writing A Social Media Policy
    Consider:
    Your goals
    Your culture
    Your risk tolerance
    Make sure to cover:
    What your company will and will not do online
    What employees can and can not do online
    What customers are allowed to do on company properties
    A good policy empowers employees because they know their boundaries.
  • Writing A Social Media Policy
    Crisis Management
    What constitutes a crisis?
    What is the work flow when a crisis arises?
    Who has the final word on how to handle a crisis?
    Ohio State University Medical Center’s social media crisis management workflow
  • 5 Rookie Mistakes
    Loving it and leaving it.
    Contributing to the noise.
    Ignoring engagement.
    Hard selling.
    Feeding Facebook only with tweets.
  • Social Media & Communications Plan
    Social media can not stand alone as a communications plan.
    Social media complements and supports your other campaigns.
    Make sure your social presences are present on other marketing collateral.
    Print Advertising
    Email
    Be creative and experiment.
  • Facebook Apps to Try:
    Payvment
    E-commerce solution for Facebook
    Free
    Storefront on your Facebook Page
    Involver.com
    Many different Facebook apps including a music player, PDF displayer, and YouTube feed
    Some are free and others are paid
  • casey@clbsocialcommunications.com
    @CaseyLBrewton
    facebook.com/CLBSocialCommunications
    http://clbsocialcommunications.com
    http://www.quora.com/Casey-Brewton
    http://www.linkedin.com/in/caseybrewton
    Find Me: