Megan Cabrera                4250 Gardendale Court • Riverside, California 92505 • • 951.329.0593 ...
Conducted Station Mode Access Survey. Achieved 80% increase in response rate. Analyzed data and wrote report withrecommend...
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M. Cabrera Resume


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M. Cabrera Resume

  1. 1. Megan Cabrera 4250 Gardendale Court • Riverside, California 92505 • • 951.329.0593 · EDUCATION ·Masters of Business Administration, A. Gary Anderson Graduate School of Business 2012University of California, RiversideRelevant Courses: Marketing, Consumer Behavior, Internet Marketing, E-Commerce, Market AssessmentUniversidad Internacional Menendez Pelayo, Seville, Spain (Study Abroad) 2011Bachelor of Science, Business Administration, University of California, Riverside 2007University Kwa-Zulu Natal, Durban, South Africa (Study Abroad) 2006 · VALUE OFFERED ·  Communication/Interpersonal Skills: Effective written and verbal communicator. Ability to work effectively with individuals on all levels. Comfortable public speaking. Given numerous presentations in MBA. Gave MBA student commencement address to thousands of attendees (June 2012). Bilingual in English and Spanish.  Project Management: Organized, deadline driven. Great follow-through. Managed multiple team projects in MBA and several successful professional conferences from inception to execution at MAC Event Management.  Analytical Skills: Ability to review data, identify trends and opportunities. Developed and conducted survey for Morongo Casino, analyzed data with SPSS and provided recommendations. Proficient in Microsoft Office Suite, SPSS, Adobe Acrobat, and Internet. · PROFESSIONAL EXPERIENCE ·Marketing InternCasino Morongo Resort and Spa, Cabazon, CA 02/2012-PresentDeveloped, implemented and analyzed (with SPSS) 2012 consumer survey, provided recommendations to management.Conduct competitor analysis. Assist with execution of events. Manage marketing collateral for each event. Assisted with2012 marketing photo shoot and commercial shoot.Marketing InternRealCom Abroad, Seville, Spain 06/2011-08/2011Developed, implemented and tracked company promotions. Assisted with management of social marketing activities.Researched industry competitors i.e. analyzed product offerings, pricing, market share, marketing efforts (promotions andadvertising), and points of sales. Completed customer satisfaction survey from implementation to execution. Increasedresponse rate by developing online questionnaire.Event Project ManagerMAC Event Management, Riverside, CA 09/2010-06/2011Assisted in event marketing, coordination and management. Lead project development teams for clients to develop eventtopics and themes, recruit speakers and sponsors, run day of show activities. Events included the Inland Empire Quality ofLife Summit (1,000 attendees), Leonard Transportation Center Widmeyer Conference (300 attendees) and TransportationSummit (300 attendees). Wrote press releases, website content and collateral content for all events.Project AnalystGermania Corporation, Riverside, CA 10/2007-09/2010Assisted in producing the “I-10 Corridor Conference.” This entailed approving marketing material, venue set-up,registration and vendor booth coordination. Over 400 attendees. Monitored project status and funding for transportationprojects in Riverside and San Bernardino Counties. Prepared executive summaries as needed. Prepared meeting agendasand material (maps, handouts etc.). Assisted with the establishment of the Imperial County Transportation Commission.Rail Department InternRiverside County Transportation Commission, Riverside, CA 11/2006-10/2007
  2. 2. Conducted Station Mode Access Survey. Achieved 80% increase in response rate. Analyzed data and wrote report withrecommendations. Assisted with Metrolink marketing initiatives (e.g. Holiday Train Event)