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Caboodle Freeance Creative Portfolio
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Caboodle Freeance Creative by Christian Field

Caboodle Freeance Creative by Christian Field

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Caboodle Freeance Creative Portfolio Presentation Transcript

  • 1. FIRST CHOICE HOLIDAYS THE WORK: To create a national outdoor campaign that would generate awareness, and stimulate sales, of the First Choice holidays. The solution was a bright and engaging campaign featuring stand out and a personality, as well as delivering a strong retail message. One of the initial campaigns worked on, it’s success led to an ongoing relationship for many years. CLICK FOR NEXT CREATIVE
  • 2. ISLAND CRUISES THE WORK: To bring a new, younger audience to cruising by cutting through pre-conceptions. This was achieved whilst retaining a look and feel previously developed for Island Cruises. The solution was to create a partnership with Jongleurs, the UK’s leading comedy club, to develop a distinctive trade and consumer advertising campaign that reinforced Island Cruises’ relaxed, friendly and informal values. Following the success of the marketing Island Cruises launched its second ship, Island Star, to market. CLICK FOR NEXT CREATIVE
  • 3. EOS AIRLINES THE WORK: A targeted campaign produced for EOS airlines, a premium business class airline flying between London and New York. These concepts shown successfully ran in poster sites and press advertising. CLICK FOR NEXT CREATIVE
  • 4. THE VILLAGE, SPAIN THE WORK: The Village at Valle Romano is a Spanish resort with a vast array of state-of-the-art sporting facilities and amenities, similar to the La Manga complex. The resort had an extensive range of famous endorsements, including a competition standard golf course designed by Seve Ballesteros. Many top Premiership football clubs use the developments facilities as an overseas training base during the summer months. The final campaign focused on testimonials, and used clever combinations of photography and illustrations making potential buyers picture themselves at the ressort. CLICK FOR NEXT CREATIVE
  • 5. JOURNEY LATIN AMERICA THE WORK: Journey Latin America provide their customers with specialist, tailored, cultural adventures to an array of destinations across South America. The brand identity developed had to convey the spirt and exploration that JLA provide. CLICK FOR NEXT CREATIVE
  • 6. THE ESTATE AGENCY FOUNDATION THE WORK: A charity set up to help combat the causes of homelessness. Creating a brand identity to work across a variety of media that would increase awareness of the foundation, to estate agents, the charities contributors. The foundation also would be platform to promote an improved public perception of the estate agent industry, giving something back to society. The initial trade campaign is hard-hitting and emotional, referencing the over-descriptive marketing spiel traditionally associated with agents. CLICK FOR NEXT CREATIVE
  • 7. ACECAD SOFTWARE THE WORK: AceCad produce high-end architectural software and were looking to refresh their existing identity as one of the market leaders worldwide within the industry. Creating a powerful, look and feel the identity visually promoted AceCad as an intelligent, state-of-the-art software developer and pioneer within the industry. CLICK FOR NEXT CREATIVE
  • 8. CONSERVATIVE PARTY THE WORK: An open brief was advertised within Creative Review and Design Week publications. Entries had to endorse the proposition; Let Down By Labour. With over 1,500 applications, I was extremely successful not only winning the competition, but having another two concepts shortlisted by a panel of judges, led by Lord Saatchi. Coverage of the win included: BBC website, BBC local news TV coverage, Design Week editorial article and the Conservative Party website. CLICK FOR NEXT CREATIVE
  • 9. EMUSIC THE WORK: An outdoor campaign for an alternative online music site to itunes. This previously American based company prided itself on the promotion of alternative independent music from a range of genres. The solution referenced this with the use of intelligent headlines and artist photography, to communicate the core principles of the brand. CLICK FOR NEXT CREATIVE
  • 10. PENGUINS EVENTS THE WORK: One of the UK’s most successful event companies wanted to refresh their image. Penguins had a unique character which was well liked by clients and staff alike and bringing this mix of passion, honesty and humor to life would give them a distinct identity. Creating a bright logo system, keeping the design as simple as possible and using their actual team in photography. The feedback from internal and external sources was hugely positive. CLICK FOR NEXT CREATIVE
  • 11. OIDZ TOYS THE WORK: A new client approached with an exciting product that they had secured the distribution rights for within the UK. After coming up with the name ‘Oidz’, and the concept of a cartoon based story with my ‘Oidz’ characters, I developed an playful identity predominantly targeting the kids market, to be used across packaging and POS displays and other marketing pieces. CLICK FOR NEXT CREATIVE
  • 12. KNIGHT FRANK ESTATE AGENTS THE WORK: Knight Frank, annually produce large directories of their major new developments for the year. Previous creative concepts had included showcasing the developments in a gallery themed visual. Developing the showcase idea this concept brought together fashion and photography as the main themes, using British student designers for differing sections of our directory. CLICK FOR NEXT CREATIVE
  • 13. FINE & COUNTRY ESTATE AGENTS THE WORK: Fine & Country wanted to develop their existing identity over all marketing materials. The company worked as both a normal traditional estate agents and a franchise used by other independent agents to sell premium properties. The main obstacle when developing the new identity was that it required flexibility not to fight with its agents existing branding. The result was a sophisticated identity that could remain simple and fitted the bill perfectly. CLICK FOR NEXT CREATIVE
  • 14. TEAM ESTATE AGENTS THE WORK: ‘Team’ is the umbrella marketing name for a large number of independent estate agents across the country. Th task was to create a flexible set of templates which agents were able to adapt with their own office details through a web-based system. Concepts used animals as metaphors promoting different reasons to move home. Also provided were seasonal and tactical executions. It was ‘Teams’ first campaign to be used by member agents on a collaborative basis, enabling them to dominate coverage in local media and increase awareness in regional media. CLICK FOR NEXT CREATIVE
  • 15. DAVIDSONS HOMES THE WORK: Creating a strong identity for new property developer Davidsons to be used in a wide range of marketing collateral. The result is a visual look and feel that helps to communicate the companies main USP: Davidsons allow their customers to plan and tailor the internal specifications of any new homes, virtually creating a blank canvas to work with. CLICK FOR NEXT CREATIVE
  • 16. CAMBOURNE CONSORTIUM DEVELOPMENT THE WORK: A campaign for a consortium development of new homes near Cambridge. It majors on the premise that Cambourne offers an idyllic new community, with a range of local amenities including; a business park, schools, health centers, shops as well as new homes. The campaign brought this to life, using actual residents we developed an extensive range of testimonial based communications. CLICK FOR NEXT CREATIVE
  • 17. CREST NICHOLSON & LINDEN HOMES THE WORK: A direct mail piece for a consortium development of new homes in Epsom, Surrey. The name ‘trinity’ and identity for the development (which was split into three distinctive phases), combined with ring iconography and a proposal mailer made for CLICK FOR the perfect sophisticated tone that the developers wished to NEXT CREATIVE communicate.
  • 18. GMAC RESIDENTIAL FUNDING THE WORK: Research showed that GMAC Residential Funding needed to change the target market’s perception of its brand and reinforce awareness of its specialist expertise and knowledge of mortgages. A consistent ‘sports-support’ advertising campaign gave stand out in a traditionally busy business marketplace. It provided clear product information, whilst building brand awareness. After 6 months, tracking research showed increases in unprompted ad recognition and the key personality areas of knowledge, reliability and professionalism. CLICK FOR NEXT CREATIVE
  • 19. INTERBAY COMMERCIAL MORTGAGES THE WORK: Interbay are a commercial mortgage broker looking for standout in a busy marketplace and this thought-provoking campaign aimed to combat this. CLICK FOR NEXT CREATIVE
  • 20. ROBINSON LOW FRANCIS PROPERTY CONSULTANTS THE WORK: A refresh of previous branding created for Robinson Low Francis; an international construction consultancy. This creative used clean, simple designs to communicate the brand across a range of media. CLICK FOR NEXT CREATIVE
  • 21. STEVENS & BOLTON LAW FIRM THE WORK: Stevens & Bolton are a law firm who wished to rebrand to market themselves for the launch of their new business drive initiative. Targeting local businesses, the resulting campaign expressed the advantages of having a local law firm, compared to that of a city law firm. Initial response from clients and perspective clients has been extremely positive. CLICK FOR NEXT CREATIVE