Social Media
Social Media … is NOT sales or marketing,it’s a relationship that builds trust
Social Media … loudspeakers not allowed!
You don’t own and youcan’t manage social media.But you can influence thediscussions.
INFLUENCE?
750
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
August 2011 - http://searcheverywhere.net/facebook-australia-statistics-august-2011/
TIPS FOR MARKETING YOUR BUSINESS ON FACEBOOK      Create welcome tabs to market yourself and bring your brand       acros...
USED FOR …PR
USED FOR … SALES
USED FOR … HELPDESK/SUPPORT
USED FOR … COMMUNICATION
USED FOR … All of the above!
TIPS FOR MARKETING YOUR BUSINESS ON TWITTER    Create Twitter lists to follow different types of Tweeters     (journalist...
TRIP ADVISOR TIPS    Verify that Your property details are correct –     description, map etc    You have uploaded photo...
VIDEO: SOCIAL MEDIA?
VIDEO WORKS
CONCISE, RELEVANT CONTENT
USING KEYWORDS
KEYWORDS?
YOU CAN’T MANAGE WHAT YOU HAVEN’TMEASURED
BEST MEASURE? SIGNALS OF INTENT
• It’s free and very easy to use• It’s not just about numbers, trends are more  important• Interpret WHY things are happen...
Social AlertsPeople ARE talking about you online.You need to understand how peopleview your company and respond topeople t...
GET ALERT!             http://www.google.com/alerts             http://www.twilert.com
Lawrence Smith              Chief CabbageLearn More.Subscribe to our Blog:http://blog.cabbagetree.co.nzFind us on Facebook...
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Golden Chain

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  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Embedding video is a very useful and straightforward form of integration. Vimeo and YouTube both make it easy.
  • Golden Chain

    1. 1. Online andSocial MediaPresented by Lawrence Smith
    2. 2. Social Media
    3. 3. Social Media … is NOT sales or marketing,it’s a relationship that builds trust
    4. 4. Social Media … loudspeakers not allowed!
    5. 5. You don’t own and youcan’t manage social media.But you can influence thediscussions.
    6. 6. INFLUENCE?
    7. 7. 750
    8. 8. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
    9. 9. August 2011 - http://searcheverywhere.net/facebook-australia-statistics-august-2011/
    10. 10. TIPS FOR MARKETING YOUR BUSINESS ON FACEBOOK  Create welcome tabs to market yourself and bring your brand across to Facebook  Monitor monthly “Likes” and “Unlikes”. Look at when you are gaining fans; what content might be driving people away  Familiarise yourself with Facebook’s competition guidelines and run competitions  Regularly post content that requires interaction, such as a question that people can respond to, or an image that people might ‘like’  Respond positively to comments on your wall, never try to hide bad comments by removing users’ posts  Track your Facebook campaigns in Google Analytics
    11. 11. USED FOR …PR
    12. 12. USED FOR … SALES
    13. 13. USED FOR … HELPDESK/SUPPORT
    14. 14. USED FOR … COMMUNICATION
    15. 15. USED FOR … All of the above!
    16. 16. TIPS FOR MARKETING YOUR BUSINESS ON TWITTER  Create Twitter lists to follow different types of Tweeters (journalists, competitors, trade etc)  Follow businesses that are aligned with your own and start conversing with them  Link tweets to relevant pages on your site if it will enrich the Twitter user experience  Understand your audience: are they trade followers, consumers, a mix? Tweet and retweet stuff your audience is interested in  Deliver outstanding customer service. Respond!
    17. 17. TRIP ADVISOR TIPS  Verify that Your property details are correct – description, map etc  You have uploaded photos and ideally a video  You have signed up to be notified of reviews  You have a plan for responding to reviews  You could add reviews to your site  You can also ask visitors to review you – on your site, follow-up email, on their receipt ...  Finally, you can dispute reviews
    18. 18. VIDEO: SOCIAL MEDIA?
    19. 19. VIDEO WORKS
    20. 20. CONCISE, RELEVANT CONTENT
    21. 21. USING KEYWORDS
    22. 22. KEYWORDS?
    23. 23. YOU CAN’T MANAGE WHAT YOU HAVEN’TMEASURED
    24. 24. BEST MEASURE? SIGNALS OF INTENT
    25. 25. • It’s free and very easy to use• It’s not just about numbers, trends are more important• Interpret WHY things are happening• Think about conversion, not how many visitors• Act on the results. Change your website and behaviour based on the resultsVisit: http://www.google.com/analytics Reference: Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
    26. 26. Social AlertsPeople ARE talking about you online.You need to understand how peopleview your company and respond topeople talking about your brand.Your online reputation is at stake!
    27. 27. GET ALERT! http://www.google.com/alerts http://www.twilert.com
    28. 28. Lawrence Smith Chief CabbageLearn More.Subscribe to our Blog:http://blog.cabbagetree.co.nzFind us on Facebook:http://www.facebook.com/CabbageTreeCreativeFollow us on Twitter:http://www.twitter.com/cabbagetreeOr maybe even visit our website!http://www.cabbagetree.co.nz

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