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MARKSTRAT MBAe2010 Industry 2 - Team A Christina Caamano, Dr. Rob Harvey,  Gil Keinan, Nicholas Kim, Mike Whitlock
<ul><li>To control the  Sonite  Market by gaining the highest comparative market share of: </li></ul>Buffs, Singles, Other...
<ul><li>Mike- please show example of calculation you did each period </li></ul>Product Analysis Inputs Example
<ul><li>Mike- please create graph to show what data u used to determine prices, movement in preferences </li></ul>Regressi...
Sales Force Analysis Example- pre
Sales Force Analysis Example- post
Marketing Analysis Example
Marketing Analysis Example
<ul><li>Period 2 </li></ul><ul><li>Competitive position:  Net $28,680 , 2/5,  </li></ul><ul><li>Product changes:  ~ Price ...
<ul><li>Period 4 </li></ul><ul><li>Competitive position:  Net $117,585, 4/5 </li></ul><ul><li>Product changes:  Launched S...
<ul><li>Period 6 </li></ul><ul><li>Competitive position:  </li></ul><ul><li>Product changes:  </li></ul><ul><li>Marketing/...
<ul><li>Period 8 </li></ul><ul><li>Competitive position:  </li></ul><ul><li>Product changes:  </li></ul><ul><li>Marketing/...
<ul><li>Period 10 </li></ul><ul><li>Competitive position:  </li></ul><ul><li>Product changes:  </li></ul><ul><li>Marketing...
<ul><li>Forecasted Period 12 </li></ul><ul><li>Competitive position:  </li></ul><ul><li>Product changes:  </li></ul><ul><l...
<ul><li>Dr. Rob- Ideally in graphic form (chart)-as discussed yesterday and as in the ppt from the group last year… </li><...
Benchmark Industry Success
Benchmark Industry Success
Our Takeaways
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MARKSTRAT Business Simulation Presentation

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MARKSTRAT Business Simulation Presentation

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  • Mike
  • Mike
  • The grid on the top shows the 4 segments we are focused in and the Shopping Habits by segments. The Shopping Segment % are totaled and the sum of that total as well. The % Segment is the segment total devided by the % sum which gives us the percentage focus we need per each segment. The grid on the bottom shows the number of SF needed to cover each Segment and Product. Its not a complete % segment from the grid on the left because we wanted to put at least 1 more SF in each Segment and Product than our competitors. Also, SF Experiment showed that SALD would lose over $2.9MM if it was increased by 10%; so we reduced this segment by 1SF.
  • Gil
  • Christina
  • Christina
  • Gil
  • Gil
  • Christina
  • Christina
  • Christina
  • Dr. Rob
  • Dr. Rob
  • Mike
  • Mike
  • Mike &amp; Dr. Rob
  • Transcript of "MARKSTRAT Business Simulation Presentation"

    1. 1. MARKSTRAT MBAe2010 Industry 2 - Team A Christina Caamano, Dr. Rob Harvey, Gil Keinan, Nicholas Kim, Mike Whitlock
    2. 2. <ul><li>To control the Sonite Market by gaining the highest comparative market share of: </li></ul>Buffs, Singles, Others & Pros Goal
    3. 3. <ul><li>Mike- please show example of calculation you did each period </li></ul>Product Analysis Inputs Example
    4. 4. <ul><li>Mike- please create graph to show what data u used to determine prices, movement in preferences </li></ul>Regression Analysis Example
    5. 5. Sales Force Analysis Example- pre
    6. 6. Sales Force Analysis Example- post
    7. 7. Marketing Analysis Example
    8. 8. Marketing Analysis Example
    9. 9. <ul><li>Period 2 </li></ul><ul><li>Competitive position: Net $28,680 , 2/5, </li></ul><ul><li>Product changes: ~ Price of SAMA & SALT </li></ul><ul><li>Marketing/staffing Strategy: No change in product in effort to change perception. +25 Sales Staff </li></ul><ul><li>R&D: VLD in development to aim at Singles </li></ul><ul><li>Analysis: Following experiment recom & focusing marketing on target groups we have achieved the results->#1 in market share! </li></ul>Market Position and Strategies
    10. 10. <ul><li>Period 4 </li></ul><ul><li>Competitive position: Net $117,585, 4/5 </li></ul><ul><li>Product changes: Launched SALD, ~ price SALT </li></ul><ul><li>Marketing/staffing Strategy: Concentration on Segm </li></ul><ul><li>R&D: Redesign SALT to meet Weighted delta </li></ul><ul><li>Analysis: Loss of 21% Market share  19.5%. Products spread too thin and perception in the middle, loss to other groups. No Economies of scale reached  high COGS. </li></ul>Market Position and Strategies
    11. 11. <ul><li>Period 6 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
    12. 12. <ul><li>Period 8 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
    13. 13. <ul><li>Period 10 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
    14. 14. <ul><li>Forecasted Period 12 </li></ul><ul><li>Competitive position: </li></ul><ul><li>Product changes: </li></ul><ul><li>Marketing/staffing Strategy: </li></ul><ul><li>R&D: </li></ul><ul><li>Analysis: </li></ul>Market Position and Strategies
    15. 15. <ul><li>Dr. Rob- Ideally in graphic form (chart)-as discussed yesterday and as in the ppt from the group last year… </li></ul>SWOT ANALYSIS
    16. 16. Benchmark Industry Success
    17. 17. Benchmark Industry Success
    18. 18. Our Takeaways
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