Developing Android Apps In International Markets

Android Bootcamp – CTIA Fall 2010Android in International Markets
WIP – Wireless Industry Partnership
www.wipconnector.com
@caaarlo
carlo@wipconnector.com

Intro
WIP is the connector for developers in the mobile industry
Connecting them to information, resources and people
Developer Events
WIPJam @ OSiM, London, October 20
Sprint ADP Conference, Santa Clara, October 27
Official Developer Party, Mobile Asia Congress, Hong Kong, Nov. 16
Developer Marketing Agency
Outreach and consulting for developer programs of operators, OEMs, other resource providers
www.wipconnector.com
Mobile Community Catalog, App store Catalog, API Catalog and more

We live in a global world, operate in global markets
Android Market Top Ten Apps/Games
France, Germany, Russia, UK, China, Australia
Michigan, Connecticut, Massachusetts, California
BlackBerry App World Top Ten
Canada, Hong Kong, Germany, USA, UK, China
iTunes US Top Ten Free/Paid
Finland, USA, Malaysia, UK, France, Ukraine, Hungary, Germany

Android Market Internationally
Free apps in almost 50 countries
Paid apps in 28 countries
Operator billing currently only on 1 operator – T-Mobile US
No subscriptions
No in-app purchases through Android Market
All purchases via credit/debit card
Lots of monetization holes
Geography
Payment method

Alternative Distribution Channels
WIP App Store Catalog - http://wipconnector.com/appstores
Currently tracking 97 app stores worldwide
28 other stores that support Android apps
Third-party stores
GetJar, AndroidPit, Android.pdassi.net, etc
Operator stores
China Mobile, Vodafone, Orange, etc
OEM Stores
General Mobile, Lenovo, Motorola SHOP4APPS

Thinking Locally
Big demand for local/hyperlocal content
What’s popular varies widely from country to country
Not every app concept crosses geography/cultures
Not every local demand is being fulfilled locally
Local language support
Know your local markets
Seek out local resources, research your targets
Beware cultural assumptions
Match your monetization, seek out new methods
Remember your marketing
Can’t rely on charts a la iPhone
Distribution != marketing

Thanks
Carlo Longino
Community Manager
Wireless Industry Partnership (WIP)
Austin, Texas
carlo@wipconnector.com
@caaarlo
http://www.wipconnector.com

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Developing Android Apps In International Markets

by Carlo Longino

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