Learrn Social Media in 3 Hours - Hour Two

Social media in 3 Hours
Hour Two of the Series delivered in SIBM, Pune for the Social Media Workshop during February - March 2010

For viewers online
Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License
My coordinates are at the end of the presentation
You can also view the slides on http://vinni.co.in

This is an important class
Use classical marketing principles for online and social media
Explained: Our Social Media Strategy
Learn the social media eco-system
Do a mashup of platforms
Let’s start talking

Agenda
Hierarchy of human needs in the social concept
Porter’s five forces model
Modern strategies
A SURPRISE!
Hands on case study discussion. Make groups NOW!

Lets go back to classical marketing principles

Social needs of a online junkie

Getting laid with social media

Nyborg model

The Orquin Model

Paul’s Model

SWOT in online media

If there could be 4 PS of Marketing could we have a framework for social media?

I give you the 7Ps of Marketing
How is that for faff???

Very pretty models, but they essentially are ????

Social media strategy that works!
The scissor paper stone approach in all the mess

Understand your surrounding

Current relationship with exisiting customers

Decide on the pitch, the point and the ONE THING

How do your customers use social media

Build a strategy

Get your hands dirty!

Identify success and build an engagement

Lets understand the platforms

You know where to reach me
http://twitter.com/vineetrajan
vineet@indiblogger.in
http://vinni.co.in
http://facebook.com/vineet.rajan
http://in.linkedin.com/in/vineetrajan

Sources
http://www.slideshare.net/nowsourcing/how-to-sell-social-media
http://www.slideshare.net/jaybaer/developing-a-social-media-strategy-in-7-steps#
http://digitalentropy.wordpress.com/
Jacob Orquin, PhD researcher at Aarhus School of Business

Learrn Social Media in 3 Hours - Hour Two

by Vineet Rajan on Feb 27, 2010

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Learrn Social Media in 3 Hours - Hour Two — Presentation Transcript

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