Terrapinn Story 1

Story The Terrapinn story Clare O’Brien CDA

Show business for business people Global Creative Inventive Challenging Energetic Experimental Dynamic Influential Communicators Customer-centric Innovative Exciting

When the mechanics get in the way…
Millions emails
List fatigue deliverability
Cross-selling issues
Resource-draining: html, design, content
Brand confusion

When the process gets in the way…
Recipient / target is simply a number
The message is pure push
All about distribution – NOT access
User experience?
Conversation?
Branding?

Template solution
Segmentation
Content takes centre-stage
Space devoted to ‘the big idea’
Delivery and tone invites participation
Functions drive to site and booking processes
Resource focused on content not programming
Design principles avoid html crashes
Discipline protects brand

Workshops
All about content
Creative development
Develop sense of ownership
Inspire / engage
Global teams

Personalised, timely, useful email

Engaging, informative and current websites

The results?
Valuable planning and team efficiencies
Brand consistency: equity!
Reduction in emails
Dramatically improved email metrics:
Deliverability, ORs, CTRs
Increased online response and bookings
Rising audience retention
A stage for dynamic growth

Thank you

Download book for free at www.winners-and-losers-in-a-troubled-economy.com

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Terrapinn Story 1

by cScape on Apr 08, 2008

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Terrapinn Story 1 — Webinar Transcript