Martyn

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Martyn Perks discusses 'Extending Value in a Troubled Economy' at cScape's 'Winners and Losers in a Troubled Economy' book launch.

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  • Martyn

    1. 1. Introduction Extending value in a troubled economy Martyn Perks Business Consultant, cScape
    2. 2. Caution abounds <ul><li>“ UK recession forecast put at 50-50” </li></ul><ul><ul><ul><li>Telegraph 19 December 2007 </li></ul></ul></ul><ul><li>“ UK economy ‘at risk of recession’” </li></ul><ul><ul><ul><li>BBC News , 28 January </li></ul></ul></ul><ul><li>“ Top executives unprepared for the coming recession” </li></ul><ul><ul><ul><li>Independent, 10 March </li></ul></ul></ul><ul><li>“ We are talking ourselves into a recession” </li></ul><ul><ul><ul><li>ITV CEO Michael Grade </li></ul></ul></ul>
    3. 3. Spending continues—especially online <ul><li>HMV: 9.4% </li></ul><ul><li>Boots 4.8% </li></ul><ul><li>John Lewis 6% </li></ul><ul><li>Sainsbury’s 3.7% </li></ul><ul><li>Although Tesco 3.1% (2.2% down on forecast) </li></ul><ul><li>Non-store retailing online rose 4.4% </li></ul><ul><ul><ul><li>Office for National Statistics, Xmas period </li></ul></ul></ul>
    4. 4. Consumer habits are changing <ul><li>Prolong or halt buying decisions </li></ul><ul><li>Want convenience, utility and value </li></ul><ul><li>Looking for credibility, detail, transparency </li></ul><ul><li>All can be met through digital investment </li></ul>
    5. 5. Although still much work to do <ul><li>84% shop online, actively hunting out bargains </li></ul><ul><li>74% want more communication of deals, offers... </li></ul><ul><ul><ul><li>Prospectiv </li></ul></ul></ul><ul><li>1,000 customers polled, only 44% believed information </li></ul><ul><ul><ul><li>InQuira </li></ul></ul></ul><ul><li>72% shop online from 10 or less retailers </li></ul><ul><li>42% from websites with high-street presence </li></ul><ul><ul><ul><li>Royal Mail </li></ul></ul></ul>
    6. 6. Digital is the font-line of doing business <ul><li>14.3m people (55.6% households) access to broadband </li></ul><ul><ul><ul><li>OECD & Gartner </li></ul></ul></ul><ul><li>85% of world’s internet population made purchase </li></ul><ul><ul><ul><li>Nielsen Global Internet Survey 2008 </li></ul></ul></ul><ul><li>Online ad spend market share: 14.7 per cent </li></ul><ul><ul><ul><li>Internet Advertising Bureau / PricewaterhouseCoopers </li></ul></ul></ul><ul><li>Winners: those that are prepared to dig deep </li></ul><ul><ul><ul><li>Anticipate market and customer expectations </li></ul></ul></ul>
    7. 7. Getting the balance right of where to invest Marketing Innovation
    8. 9. If you can, innovate...!
    9. 15. Now is the time to invest <ul><li>After all, its what your customers expect </li></ul>

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