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Martyn

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Martyn Perks discusses 'Extending Value in a Troubled Economy' at cScape's 'Winners and Losers in a Troubled Economy' book launch.

Martyn Perks discusses 'Extending Value in a Troubled Economy' at cScape's 'Winners and Losers in a Troubled Economy' book launch.

Published in: Business, News & Politics

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  • Transcript

    • 1. Introduction Extending value in a troubled economy Martyn Perks Business Consultant, cScape
    • 2. Caution abounds
      • “ UK recession forecast put at 50-50”
          • Telegraph 19 December 2007
      • “ UK economy ‘at risk of recession’”
          • BBC News , 28 January
      • “ Top executives unprepared for the coming recession”
          • Independent, 10 March
      • “ We are talking ourselves into a recession”
          • ITV CEO Michael Grade
    • 3. Spending continues—especially online
      • HMV: 9.4%
      • Boots 4.8%
      • John Lewis 6%
      • Sainsbury’s 3.7%
      • Although Tesco 3.1% (2.2% down on forecast)
      • Non-store retailing online rose 4.4%
          • Office for National Statistics, Xmas period
    • 4. Consumer habits are changing
      • Prolong or halt buying decisions
      • Want convenience, utility and value
      • Looking for credibility, detail, transparency
      • All can be met through digital investment
    • 5. Although still much work to do
      • 84% shop online, actively hunting out bargains
      • 74% want more communication of deals, offers...
          • Prospectiv
      • 1,000 customers polled, only 44% believed information
          • InQuira
      • 72% shop online from 10 or less retailers
      • 42% from websites with high-street presence
          • Royal Mail
    • 6. Digital is the font-line of doing business
      • 14.3m people (55.6% households) access to broadband
          • OECD & Gartner
      • 85% of world’s internet population made purchase
          • Nielsen Global Internet Survey 2008
      • Online ad spend market share: 14.7 per cent
          • Internet Advertising Bureau / PricewaterhouseCoopers
      • Winners: those that are prepared to dig deep
          • Anticipate market and customer expectations
    • 7. Getting the balance right of where to invest Marketing Innovation
    • 8.  
    • 9. If you can, innovate...!
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15. Now is the time to invest
      • After all, its what your customers expect