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How many gears are in your KIA car?
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How many gears are in your KIA car?

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  • reach out to family, friend, employees, etc to engagemturks to engage
  • Transcript

    • 1. Usability Testing Solution Overview and Testing Roadmap3/7/2012 Copyrights 2012, Cadence9 1
    • 2. Administration• Introductions and backgrounders• Robert Half – log time, etc.• Cadence9 – estimate 8 hours per week – 1 orientation (today) – 3 weeks in duration – debriefing meetings (here, Friday, time TBD )3/7/2012 Copyrights 2012, Cadence9 2
    • 3. Participant Experience • have your own computer with internet access • familiar with social media destinations • using Google Docs to access needed documentation3/7/2012 Copyrights 2012, Cadence9 3
    • 4. Agenda• what is Cadence9?• demonstration• usability testing process• getting started• Q&A3/7/2012 Copyrights 2012, Cadence9 4
    • 5. What is Cadence9? • hosted web-based content marketing and social media platform • build for marketing teams • manage, publish, engage and measure from one place • supports all major social media channels • integrates with custom or proprietary channels3/7/2012 Copyrights 2012, Cadence9 5
    • 6. Demonstration• solution tour• key items – user roles – channels – templates – tasks – publishing events • Primary Channels (see content topics doc) – engagements3/7/2012 Copyrights 2012, Cadence9 6
    • 7. Testing• goal – usability feedback based on 3 roles• teams – 2 teams of 4 people – 3 roles – role change each week• activities – intensive lifecycle modeling3/7/2012 Copyrights 2012, Cadence9 7
    • 8. Process Overview• 1st week example Person Admin Author Engager Comments Jeremy X Yvonne X Emmanuel X David X Abe X Tony X Albert X Martin X
    • 9. Process Overview (Continued)• admin setup users, channels, templates, and then removes (at start of next test period)• content ideas are supplied – various types, media, template, timing, routings, role• admin and authors publish create/author content• engagers … monitor and reply to engagement – C9 team members will be “engagees”
    • 10. Admin Role• setup temporary users, channels and templates• create publishing tasks in editorial calendar – for Tue, Wed and Thu create 10/day for authors and admin• everyone publish your own items (5/day)• monitor assignments and publish – approve / reroute events written by authors – routing suggestions
    • 11. Authors• author 10 pieces per day and route – based on task assignments from admin• monitor task assignments – watch for task assignment in email – can come from either manager or other author – complete task and route to author or manager
    • 12. Engagers• monitor engagement activity – from engagees• reply and act with in Cadence9
    • 13. All Team Members• review applicable reports for accuracy• complete online survey form at end of each day for your role• use Feedback option to report bugs/issues• watch for daily emails from the C9 team• call Mike for any help … 714 904 6352• be critical!3/7/2012 Copyrights 2012, Cadence9 13
    • 14. Friday’s Debriefing• review survey input• review any Feedback submittals• update process documentation as required• other comments and feedback• prepare for following week
    • 15. Content• topic “prompter” approach – experiences based on your car – e.g. “what’s the gas mileage?”• responses – ranging from less than 140 characters to 100 words – have FUN!• use content guide (online) – types, media, template, timing, routings, role – media library provided
    • 16. Content Types and Media• status updates• blog text• curation• files• PPTs• images• video• … what else?
    • 17. Getting Started • test site – qa.amplephi.com – user name - email account – password - – look for daily notes • Google Docs – user name - c9testgroup@gmail.com – password - c9Testing3/7/2012 Copyrights 2012, Cadence9 17
    • 18. Available at Google Docs • C9 Solution Overview for Testing Teams (PPT) • Test Participants Rooster (needed by Admins) • Destination access information (needed by Admins) • Template descriptions (needed by Admins) • Admin, author and engager role documentation • Content topics3/7/2012 Copyrights 2012, Cadence9 18
    • 19. Other Notes• if you see the word “Amplephi” ... ignore• Feedback comments (top right in application) – goes to several people – Ken will respond if issue – will be addressed at debriefing3/7/2012 Copyrights 2012, Cadence9 19
    • 20. Q&A• questions, comments• call or contact immediate help – Mike – 714 904 6352 – michael@vdr.com3/7/2012 Copyrights 2012, Cadence9 20