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Euan Semple is one of the few people in the world who can turn the complex world of social networking into something we can all understand. And, at the same time, learn how to get the most from it. Ten years ago, while working in a senior position at the BBC, Semple was one of the first to introduce what have since become known as social media tools into a large, successful organization. He has subsequently had five years of unparalleled experience working with organizations such as Nokia, The World Bank and NATO He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world. Author of Organizations Don't Tweet, People Do: Manager's Guide to the Social Web.