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Designing for Suits

by Designer at home on Oct 12, 2009

  • 4,712 views

This presentation was given at the Web Directions South '09 Conference. ...

This presentation was given at the Web Directions South '09 Conference.

during the preso I showed some videos. they're uploaded here:
PART 1 - vimeo.com/7015781
PART 2 - vimeo.com/7015956
PART 3 - vimeo.com/7016142

Description from the conference material:
Designing websites in amongst the "suits" and their business models, targets, projections and synergies (ha!) can be death by dot point. or fun.
What are manager types actually thinking when they brief (or don't) you. How do you translate their KPI's into interface designs that...

a) get their point across & achieve their targets
b) contribute to a profitable business, and
c) are easy to use (who would have thought the users get a say! ;-)

Pete gets on their case (may contain potentially funny video interviews) to find out what they're thinking.

* (otherwise know as managers/clients. i just like the billy walsh character in entourage)

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  • c41 Pete Ottery, Designer at home Hiya, theres notes for each slide hidden in the Notes tab up there...including links to videos that were played as part of the preso

    enjoy... Pete
    4 years ago
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