Creation Campaigns on C2W A contest zone is created for your brand on the site. The zone is seeded with some contests created by c2w for your brand. These contests are created using the 7 c2w Contesting Engines Users are then encouraged to create contests around your brand. Specialized branded skins are created. Therefore all contests created by users are branded with this skin The Creation Campaign is promoted via on-site banner promotion and newsletter mentions. Users are rewarded for - Creating the most innovative and out of the box contests. - Playing the most number of brand contests - Sharing brand contests

A contest zone is created for your brand on the site.

The zone is seeded with some contests created by c2w for your brand. These contests are created using the 7 c2w Contesting Engines

Users are then encouraged to create contests around your brand.

Specialized branded skins are created. Therefore all contests created by users are branded with this skin

The Creation Campaign is promoted via on-site banner promotion and newsletter mentions.

Users are rewarded for

- Creating the most innovative and out of the box contests.

- Playing the most number of brand contests

- Sharing brand contests

Creation Campaign Case Study - Adidas Brief - Make users connect with the association of Adidas with Euro 2008 Solution – Co-Creation Campaign Mechanics - c2w seeded only 5 contests, users created therafter Results in 30 days 300 contests created Over 100,000 responses Over 500,000 brand interactions Benefit - Adidas got consumers to actually ‘think’ and then ‘create’ around their brand!

Brief - Make users connect with the association of Adidas with Euro 2008

Solution – Co-Creation Campaign

Mechanics - c2w seeded only 5 contests, users created therafter

Results in 30 days

300 contests created

Over 100,000 responses

Over 500,000 brand interactions

Benefit - Adidas got consumers to actually ‘think’ and then ‘create’ around their brand!

Adidas Creation Campaign Creatives QUIZ : Euro 2008 Created by user : pritam26 Brand Logo Adidas Branded Contest Skin

Adidas Creation Campaign Creatives Twister: The Euro Who Am I Twister Created by user : Vaishal

Adidas Creation Campaign Creatives FACE OFF : Euro 2008 Player of the Tournament Created by user : jErSeYnUmBeR10

Creation Campaign Case Study - ICL Brief - Make users connect with the Indian Cricket League tournament for their Season 2 Launch Solution – Co-Creation Campaign Mechanics - c2w seeded only 5 contests, users created therafter Results in 30 days Over 500 contests created by users Over 500,000 responses Over 10,00,000 brand interactions

Brief - Make users connect with the Indian Cricket League tournament for their Season 2 Launch

Solution – Co-Creation Campaign

Mechanics - c2w seeded only 5 contests, users created therafter

Results in 30 days

Over 500 contests created by users

Over 500,000 responses

Over 10,00,000 brand interactions

ICL Creation Campaign - Creatives ICL Branded Contest Skin Brand Logo HANGMAN : ICL 2008 Created by user : padma

ICL Creation Campaign Creatives RATE ME : ICL 2008 Created by user : shasha Brand Logo ICL Branded Contest Skin

ICL Creation Campaign Creatives CROSSWORD : ICL 2008 Created by user : ayuvaya Brand Logo ICL Branded Contest Skin