Internet addiction of today’s youth

I’m Raj and I RUN c2w

The children now love luxury ; they have bad manners ; contempt for authority ; they show disrespect for elders and love chatter in lace of exercise. Children are now tyrants , not the servants of their households. They no longer rise when elders enter the room . They contradict their parents , chatter before company, gobble up dainties at the table, cross their legs and tyrannize their teachers ….. Socrates 460 BC

FIRSTLY, TECHNOLOGY ADDICTION … is not restricted to a specific age bracket, but a mindset whose interests and behaviors are expressed across social media…. ...these behaviors dictate how the youth interact with each other and the outside world

… is not restricted to a specific age bracket, but a mindset whose interests and behaviors are expressed across social media….

Communicating Consuming Creating What are they doing?

Communication or Exhibitionism?

THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES

FOR THE YOUTH MAJOR DECISION MAKING IS A TEAM SPORT

FOR THE YOUTH MAJOR DECISION MAKING IS A TEAM SPORT

WHOSE MATING RITUALS HAVE CHANGED

‘ WHEN I’M IN LOVE I’LL SHOUT IT ON SNS!’ AND SMS

AS THEIR WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION THEY ARE MULTI ‘MEDIA’ TASKERS

HORIZONTAL VS VERTICAL

NEWS HAS BECOME Youtube Blogs Micro Blogs

THESE DIGITAL NATIVES LEVERAGE TECHNOLOGY FOR FREE STUFF Software Music Movies Games

WHO FLOCK TO SERVICES WHICH MAKE THEIR LIVES CONVENIENT

AND DO NOT HAVE THE TECH RESERVATIONS OF THE PREVIOUS GENERATION College Application Forms Mobile Recharging Movie Tickets IRCTC Ebay Net Banking Air Tickets

College Application Forms

Mobile Recharging

Movie Tickets

IRCTC

Ebay

Net Banking

Air Tickets

AS THEY TREAT CONTENT AS COLLABORATIVE The ‘Control C Generation ’

>10,000,000 views

SO EVERYTHING MUST BE CUSTOMISABLE

BRANDS WHO INTRIGUE THEM WITH SOCIAL CURRENCY WIN Cool Forwards Badges and Titles Votes

MAYBELLINE CREATION CAMPAIGN ON C2W 1200 contests created in 30 days Most contests were created for the Make Up Queen Title

1200 contests created in 30 days

Most contests were created for the Make Up Queen Title

Save The National Animal

THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES

Listen in on what users are saying about your brand online They will become your evangelists Tip:

Listen in on what users are saying about

your brand online

They will become your evangelists

IN A NUTSHELL Start conversations, not on one way messages Leverage their creativity and facilitate UGC Treat youth as ‘active communities’ who can spread your message NOT target groups Make sure your brand is always in BETA mode. Create useful stuff like widgets and applications that’s relevant to their lives. Don’t treat real and virtual worlds differently. Ensure ideas morph seamlessly across media

Start conversations, not on one way messages

Leverage their creativity and facilitate UGC

Treat youth as ‘active communities’ who can spread your message NOT target groups

Make sure your brand is always in BETA mode.

Create useful stuff like widgets and applications that’s relevant to their lives.

Don’t treat real and virtual worlds differently. Ensure ideas morph seamlessly across media

THANK YOU [email_address] 9820322572