Listing presentation feb 2013

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The listing services provided by Mary Beth Welsh of Century 21 AllPoints Realty

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Listing presentation feb 2013

  1. 1. Mary Beth Welsh Real Estate Services Proposal Realtor, GRI, ABR, ASP 70 Poquonock Avenue, Windsor, CT Other offices in Enfield, Southington, Branford and Meriden Phone 860-688-4911 Prepared Especially for: Cell: 860-995-5649 www.MaryBethWelsh.com AllPoints.comTuesday, February 26, 13
  2. 2. Mary Beth Welsh Real Estate Services Proposal Realtor, GRI, ABR, ASP 70 Poquonock Avenue, Windsor, CT Other offices in Enfield, Southington, Branford and Meriden Phone 860-688-4911 Prepared Especially for: Cell: 860-995-5649 www.MaryBethWelsh.com AllPoints.com YOU!Tuesday, February 26, 13
  3. 3. The Purpose of this PresentationTuesday, February 26, 13
  4. 4. The Purpose of this Presentation • Understand your goals, objectives and expectations…it’s all about you!Tuesday, February 26, 13
  5. 5. The Purpose of this Presentation • Understand your goals, objectives and expectations…it’s all about you! • Understand your home and its valuable features and benefits.Tuesday, February 26, 13
  6. 6. The Purpose of this Presentation • Understand your goals, objectives and expectations…it’s all about you! • Understand your home and its valuable features and benefits. • Discuss the benefits of the CENTURY 21 brand.Tuesday, February 26, 13
  7. 7. The Purpose of this Presentation • Understand your goals, objectives and expectations…it’s all about you! • Understand your home and its valuable features and benefits. • Discuss the benefits of the CENTURY 21 brand. • Discuss our local market presence and my professional representation services.Tuesday, February 26, 13
  8. 8. The Purpose of this Presentation • Understand your goals, objectives and expectations…it’s all about you! • Understand your home and its valuable features and benefits. • Discuss the benefits of the CENTURY 21 brand. • Discuss our local market presence and my professional representation services. • Assure your confidence in our service.Tuesday, February 26, 13
  9. 9. The Purpose of this Presentation • Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home. • Understand your home and its valuable features and benefits. • Discuss the benefits of the CENTURY 21 brand. • Discuss our local market presence and my professional representation services. • Assure your confidence in our service.Tuesday, February 26, 13
  10. 10. The Purpose of this Presentation • Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home. • Understand your home and its valuable features and benefits. • Discuss your pricing thoughts and pricing strategies. • Discuss the benefits of the CENTURY 21 brand. • Discuss our local market presence and my professional representation services. • Assure your confidence in our service.Tuesday, February 26, 13
  11. 11. The Purpose of this Presentation • Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home. • Understand your home and its valuable features and benefits. • Discuss your pricing thoughts and pricing strategies. • Discuss the benefits of the CENTURY 21 brand. • Select the listing price for your home. • Discuss our local market presence and my professional representation services. • Assure your confidence in our service.Tuesday, February 26, 13
  12. 12. The Purpose of this Presentation • Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home. • Understand your home and its valuable features and benefits. • Discuss your pricing thoughts and pricing strategies. • Discuss the benefits of the CENTURY 21 brand. • Select the listing price for your home. • Discuss our local market presence and my professional representation services. • Explain my plan of action • Assure your confidence in our service.Tuesday, February 26, 13
  13. 13. The Purpose of this Presentation • Understand your goals, objectives and • Discuss current market conditions and market expectations…it’s all about you! data to establish the market value of your home. • Understand your home and its valuable features and benefits. • Discuss your pricing thoughts and pricing strategies. • Discuss the benefits of the CENTURY 21 brand. • Select the listing price for your home. • Discuss our local market presence and my professional representation services. • Explain my plan of action • Assure your confidence in our service. • Start getting your home SOLD!!Tuesday, February 26, 13
  14. 14. Working Together to Achieve Your GoalsTuesday, February 26, 13
  15. 15. Working Together to Achieve Your Goals Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to set the foundation for a successful transaction for your home, let’s discuss the following topics:Tuesday, February 26, 13
  16. 16. Working Together to Achieve Your Goals Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to set the foundation for a successful transaction for your home, let’s discuss the following topics: • Why you are selling your home? • Tell me about the time frame for your move? • What is determining that specific deadline? • Are there any challenges that you anticipate that we might have in selling your home? • Are there specific services that you want from me? • What would it take for you to be confident my services would meet your requirements? CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Our knowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.Tuesday, February 26, 13
  17. 17. Working Together to Achieve Your Goals Your goals, dreams, expectations and objectives are at the center of the CENTURY 21® System’s selling process. In order to set the foundation for a successful transaction for your home, let’s discuss the following topics: • Why you are selling your home? • Tell me about the time frame for your move? • What is determining that specific deadline? • Are there any challenges that you anticipate that we might have in selling your home? • Are there specific services that you want from me? • What would it take for you to be confident my services would meet your requirements? CENTURY 21 AllPoints Realty has successfully represented buyers and sellers in your neighborhood. Our knowledge, expertise, and total commitment to your goals drive a selling process that runs smoothly and achieves success.Tuesday, February 26, 13
  18. 18. I want to get to know your home like you doTuesday, February 26, 13
  19. 19. I want to get to know your home like you do In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important that we get to know your home as well as you do. Let’s use the following points of discussion to explore the features of your home that might be most attractive to a potential buyer: • What caused you to buy this home? • Which features of the home have you enjoyed? • Features that a typical buyer might miss when walking through? • Other features or benefits to highlight? Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it deserves.Tuesday, February 26, 13
  20. 20. Tuesday, February 26, 13
  21. 21. Tuesday, February 26, 13
  22. 22. CENTURY 21®: The Gold StandardTuesday, February 26, 13
  23. 23. CENTURY 21® at a Glance* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makersand who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on asample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, aleading global market research organization.Tuesday, February 26, 13
  24. 24. CENTURY 21® at a Glance There are many realty signs on front lawns these days, but only one can offer representation in over 70 countries. • Century 21 Real Estate LLC is the franchisor of the worlds largest residential real estate sales organization • Founded in 1971 • Part of the Realogy Franchise Group • Operate in approximately 8,000 offices around the world • Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most when consumers think of real estate services We strive every day to better understand your needs to help you complete a successful transaction for your home. We embrace your goals as our own. CENTURY 21® has the longevity to navigate you through this marketplace* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makersand who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on asample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, aleading global market research organization.Tuesday, February 26, 13
  25. 25. An Industry Leader Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.Tuesday, February 26, 13
  26. 26. An Industry Leader For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate! Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.Tuesday, February 26, 13
  27. 27. An Industry Leader For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate! Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.Tuesday, February 26, 13
  28. 28. Tuesday, February 26, 13
  29. 29. Tuesday, February 26, 13
  30. 30. NATIONAL ADVERTISING MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  31. 31. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  32. 32. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  33. 33. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  34. 34. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  35. 35. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  36. 36. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  37. 37. NATIONAL ADVERTISING SUPER BOWL ADS! MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  38. 38. NATIONAL ADVERTISING SUPER BOWL ADS! PRE- GAME SHOW SPONSOR MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  39. 39. NATIONAL ADVERTISING SUPER BOWL ADS! 12 PRE- TOTAL GAME ADS SHOW SPONSOR MORE THAN 1 BILLION MEDIA IMPRESSIONS!Tuesday, February 26, 13
  40. 40. *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  41. 41. Our Agents Stand Out from the Crowd *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  42. 42. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  43. 43. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  44. 44. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  45. 45. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  46. 46. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game. *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  47. 47. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game. A TRUE PARTNER *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  48. 48. Our Agents Stand Out from the Crowd • Knowledge – CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field • Attentiveness – CENTURY 21 Agents are great listeners focused on understanding your goals and dreams and providing you with relevant information • Responsiveness – CENTURY 21 Agents respond quickly and professionally as we manage all the details to achieve your goals UNPARALLELED AGENT EDUCATION Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of training and skill development programs, designed to help us stay at the top of our game. A TRUE PARTNER Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY 21 Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with the right support. *Training Magazines Top 125 for 7 of the last 10 yearsTuesday, February 26, 13
  49. 49. Tuesday, February 26, 13
  50. 50. My Professional ExperienceTuesday, February 26, 13
  51. 51. My Professional Experience • My philosophy – “Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.Tuesday, February 26, 13
  52. 52. My Professional Experience • My philosophy – “Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”. • My credentials and education/training – GRI designation-Graduate of Realtor Institute – ABR designation - Accredited Buyers ASP Designation-Staging Professional – ASP designation - Accredited Staging ProfessionalTuesday, February 26, 13
  53. 53. My Professional Experience • My philosophy – “Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”. • My credentials and education/training – GRI designation-Graduate of Realtor Institute – ABR designation - Accredited Buyers ASP Designation-Staging Professional – ASP designation - Accredited Staging Professional • My awards – Century 21 Quality Service Survey Award - 2012 – Realtor.com “Award of Excellence” for marketing propertiesTuesday, February 26, 13
  54. 54. My Professional Experience • My philosophy – “Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”. • My credentials and education/training – GRI designation-Graduate of Realtor Institute – ABR designation - Accredited Buyers ASP Designation-Staging Professional – ASP designation - Accredited Staging Professional • My awards – Century 21 Quality Service Survey Award - 2012 – Realtor.com “Award of Excellence” for marketing properties •Tuesday, February 26, 13
  55. 55. 12Tuesday, February 26, 13
  56. 56. 12Tuesday, February 26, 13
  57. 57. -- 12Tuesday, February 26, 13
  58. 58. -- 12Tuesday, February 26, 13
  59. 59. -.- :::c rr1 »Tuesday, February 26, 13 ( ~ o . J ... ,~, :::c . . .n ..0 ).. -. .. 3@ Lj .~ -..) " ." -- ..... 12
  60. 60. -.- :::c rr1 »Tuesday, February 26, 13 ( ~ o . J ... ,~, :::c . . .n ..0 ).. -. .. 3@ Lj .~ -..) " ." -- ..... 12
  61. 61. Tuesday, February 26, 13
  62. 62. Finding Buyers For Your HomeTuesday, February 26, 13
  63. 63. *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!Tuesday, February 26, 13
  64. 64. Attracting Buyers *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!Tuesday, February 26, 13
  65. 65. Attracting Buyers Did you know... • 90% of home buyers use the internet to search for a new home* • 38 million home buyers search the internet each month for real estate information* • Only 9% of home buyers used newspapers as a source of information when purchasing a home* The internet is the place to be and CENTURY 21® is there! *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!Tuesday, February 26, 13
  66. 66. Attracting Buyers Did you know... • 90% of home buyers use the internet to search for a new home* • 38 million home buyers search the internet each month for real estate information* • Only 9% of home buyers used newspapers as a source of information when purchasing a home* The internet is the place to be and CENTURY 21® is there! *2010 National Association of Realtors Profile of Home Buyers and Sellers We get your property noticed!Tuesday, February 26, 13
  67. 67. century21.comTuesday, February 26, 13
  68. 68. A World Class Web site century21.comTuesday, February 26, 13
  69. 69. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community.Tuesday, February 26, 13
  70. 70. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including:Tuesday, February 26, 13
  71. 71. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site eachTuesday, February 26, 13
  72. 72. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site each monthTuesday, February 26, 13
  73. 73. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site each month • A new expanded search that features one-click access to millions of listingsTuesday, February 26, 13
  74. 74. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site each month • A new expanded search that features one-click access to millions of listings • Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, withTuesday, February 26, 13
  75. 75. A World Class Web site century21.com More than 2 million visitors come to our site every month. Your home will get a tremendous amount of exposure and will include detailed information about the property and the surrounding community. Our state-of-the-art Web site helps make buying and selling real estate easier with many features for buyers and sellers, including: • An award-winning online marketing program that helps drive over 2 million visitors to our site each month • A new expanded search that features one-click access to millions of listings • Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house informationTuesday, February 26, 13
  76. 76. Tuesday, February 26, 13
  77. 77. Tuesday, February 26, 13
  78. 78. LEADROUTER The CENTURY 21® LeadRouter System is a software application empowering CENTURY 21 agents to receive buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly and according to the 2010 National Association of Realtor’s® Profile of Homebuyers and Sellers, 64% of buyers used the first agent that contacted them.Tuesday, February 26, 13
  79. 79. Call CenterTuesday, February 26, 13
  80. 80. Call Center Open 7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings. While we are doing what we do, leads that come in on the sale of your home, won’t fall through the cracks! 1. Capture Lead - Transfer to Agent who knows the most about that property 2. Record and put in a follow up plan based on agent feedback. 3. Incubate leads – good service – more salesTuesday, February 26, 13
  81. 81. TECHNOLOGYTuesday, February 26, 13
  82. 82. TECHNOLOGY INCREASED TRAFFIC BY 40% LAST 12 MONTHS, (june2012) OUTPACES ALL BRANDS AS WELL AS TRULIA, ZILLOW, and REALTOR.com source: ComscoreTuesday, February 26, 13
  83. 83. TECHNOLOGY INCREASED TRAFFIC BY 40% LAST 12 MONTHS, (june2012) OUTPACES ALL BRANDS AS WELL AS TRULIA, ZILLOW, and REALTOR.com source: ComscoreTuesday, February 26, 13
  84. 84. TECHNOLOGY INCREASED TRAFFIC BY 40% LAST 12 MONTHS, (june2012) OUTPACES ALL BRANDS AS WELL AS TRULIA, ZILLOW, and REALTOR.com source: Comscore FASTEST GROWING REAL ESTATE FRANCHISE WEB SITE!Tuesday, February 26, 13
  85. 85. Tuesday, February 26, 13
  86. 86. Keeping You Informed Online Marketing SummaryTuesday, February 26, 13
  87. 87. Keeping You Informed Online Marketing Summary Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing.Tuesday, February 26, 13
  88. 88. Wondering about feedback? I’ll pass along feedback from Agents that show your property and try and engage the ‘maybes’ into ‘likely’ BuyersTuesday, February 26, 13
  89. 89. Wondering about feedback? I’ll pass along feedback from Agents that show your property and try and engage the ‘maybes’ into ‘likely’ BuyersTuesday, February 26, 13
  90. 90. Wondering about feedback? I’ll pass along feedback from Agents that show your property and try and engage the ‘maybes’ into ‘likely’ BuyersTuesday, February 26, 13
  91. 91. 21Tuesday, February 26, 13
  92. 92. Making sure your Buyers remember YOUR home over the rest.... 21Tuesday, February 26, 13
  93. 93. Making sure your Buyers remember YOUR home over the rest.... 21Tuesday, February 26, 13
  94. 94. Making sure your Buyers remember YOUR home over the rest.... 21Tuesday, February 26, 13
  95. 95. Making sure your Buyers remember YOUR home over the rest.... 21Tuesday, February 26, 13
  96. 96. Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  97. 97. Getting EXPOSURE for your home Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  98. 98. Getting EXPOSURE for your home Photographs taken by professional photographer Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  99. 99. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  100. 100. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  101. 101. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  102. 102. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  103. 103. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  104. 104. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Email Blasts to Agents that sell in your area Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  105. 105. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Email Blasts to Agents that sell in your area Enhance listing info on all major websites Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  106. 106. Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Email Blasts to Agents that sell in your area Enhance listing info on all major websites Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  107. 107. rdsPostca Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Email Blasts to Agents that sell in your area Enhance listing info on all major websites Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  108. 108. rdsPostca Getting EXPOSURE for your home Photographs taken by professional photographer Host Open House for Realtors Host Public Open House(s) Custom made video of your home Send out “Just Listed” postcards Posting listing on Facebook, Twitter, YouTube Email Blasts to Agents that sell in your area Enhance listing info on all major websites Al lP oi nt s Re alt y 22Tuesday, February 26, 13
  109. 109. MarketingTuesday, February 26, 13
  110. 110. Marketing As a CENTURY 21® professional I will... • Provide you with professional, personalized service • Monitor details and coordinate marketing activities for the sale of your home • Show your property to qualified buyers • Present all written offers • Facilitate the closing Our proven Marketing System also offers traditional and proprietary marketing tools, systems and services to help get your home sold, including:Tuesday, February 26, 13
  111. 111. Marketing As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program: • Provide you with professional, personalized service • www.century21.com • Monitor details and coordinate marketing activities • www.century21espanol.com for the sale of your home • Neighborhood Profiles • Show your property to qualified buyers • Targeted E-mail Communication • Present all written offers • Social Media Website • Facilitate the closing - Facebook - Twitter Our proven Marketing System also offers traditional and proprietary - YouTube marketing tools, systems and services to help get your home sold, - Flickr including:Tuesday, February 26, 13
  112. 112. Marketing As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program: • Provide you with professional, personalized service • www.century21.com • Monitor details and coordinate marketing activities • www.century21espanol.com for the sale of your home • Neighborhood Profiles • Show your property to qualified buyers • Targeted E-mail Communication • Present all written offers • Social Media Website • Facilitate the closing - Facebook - Twitter Our proven Marketing System also offers traditional and proprietary - YouTube marketing tools, systems and services to help get your home sold, - Flickr including: • Website Listing Distribution Network • National Advertising • Local Advertising • Global Referral Network • Seller Service Pledge® • Mortgage℠ Services • Preferred Client Club Marketing • Direct Mail Marketing • Fine Homes & Estates Digital Magazine • Buyer lead distribution program (LeadRouter) • Client lead reporting tool (Golden Ruler)Tuesday, February 26, 13
  113. 113. Marketing As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program: • Provide you with professional, personalized service • www.century21.com • Monitor details and coordinate marketing activities • www.century21espanol.com for the sale of your home • Neighborhood Profiles • Show your property to qualified buyers • Targeted E-mail Communication • Present all written offers • Social Media Website • Facilitate the closing - Facebook - Twitter Our proven Marketing System also offers traditional and proprietary - YouTube marketing tools, systems and services to help get your home sold, - Flickr including: • Website Listing Distribution Network • National Advertising • Local Advertising • Global Referral Network • Seller Service Pledge® • Mortgage℠ Services • Preferred Client Club Marketing • Direct Mail Marketing • Fine Homes & Estates Digital Magazine • Buyer lead distribution program (LeadRouter) • Client lead reporting tool (Golden Ruler)Tuesday, February 26, 13
  114. 114. Marketing As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program: • Provide you with professional, personalized service • www.century21.com • Monitor details and coordinate marketing activities • www.century21espanol.com for the sale of your home • Neighborhood Profiles • Show your property to qualified buyers • Targeted E-mail Communication • Present all written offers • Social Media Website • Facilitate the closing - Facebook - Twitter Our proven Marketing System also offers traditional and proprietary - YouTube marketing tools, systems and services to help get your home sold, - Flickr including: • Website Listing Distribution Network • National Advertising • Local Advertising • Global Referral Network • Seller Service Pledge® • Mortgage℠ Services • Preferred Client Club Marketing • Direct Mail Marketing • Fine Homes & Estates Digital Magazine • Buyer lead distribution program (LeadRouter) • Client lead reporting tool (Golden Ruler)Tuesday, February 26, 13
  115. 115. Marketing As a CENTURY 21® professional I will... CENTURY 21 Internet Marketing Program: • Provide you with professional, personalized service • www.century21.com • Monitor details and coordinate marketing activities • www.century21espanol.com for the sale of your home • Neighborhood Profiles • Show your property to qualified buyers • Targeted E-mail Communication • Present all written offers • Social Media Website • Facilitate the closing - Facebook - Twitter Our proven Marketing System also offers traditional and proprietary - YouTube marketing tools, systems and services to help get your home sold, - Flickr including: • Website Listing Distribution Network • National Advertising • Local Advertising • Global Referral Network • Seller Service Pledge® • Mortgage℠ Services • Preferred Client Club Marketing • Direct Mail Marketing • Fine Homes & Estates Digital Magazine • Buyer lead distribution program (LeadRouter) • Client lead reporting tool (Golden Ruler)Tuesday, February 26, 13
  116. 116. Our Commitment to YouTuesday, February 26, 13
  117. 117. Our Commitment to You Seller Service PledgeTuesday, February 26, 13
  118. 118. Our Commitment to You Seller Service Pledge As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide you with the following services: 1. Dedicate ourselves to making the process of selling your home as easy and successful as possible 2. Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate practices 3. Hold your best interests in the highest regard throughout the process 4. Value and respect your time, being as efficient and effective as possible 5. Understand your needs and respond quickly 6. Utilize my knowledge, resources and training to best serve you 7. Provide regular progress reports throughout the process and discuss with you comments received about your property 8. Explain each step of the process and act as a guide to help you make informed decisions 9. Make recommendations to enhance the marketability of your property 10. Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your home and receive the value it deserves 11. Review various financing alternatives 12. Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your property 13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances 14. Post your property on century21.com, a site which receives millions of visitors each month 15. Explain local real estate procedures and regulations 16. Show your property to potential buyers 17. Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world 18. Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices worldwide 19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to the acceptance of any offer 20. Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice 21. Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another locationTuesday, February 26, 13
  119. 119. Tuesday, February 26, 13
  120. 120. That’s Right We are the Number OneCentury 21 in Central New EnglandTuesday, February 26, 13
  121. 121. That’s Right We are the Number OneCentury 21 in Central New EnglandTuesday, February 26, 13
  122. 122. Tuesday, February 26, 13
  123. 123. Your Marketing PlanTuesday, February 26, 13
  124. 124. Steps and Strategies for Successful Selling * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  125. 125. Steps and Strategies for Successful Selling Selling Process: The Basics * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  126. 126. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  127. 127. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  128. 128. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  129. 129. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  130. 130. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  131. 131. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  132. 132. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  133. 133. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* •Hold an Open House * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  134. 134. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* •Hold an Open House •Present all offers * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  135. 135. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* •Hold an Open House •Present all offers •Negotiate the Selling Price * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  136. 136. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* •Hold an Open House •Present all offers •Negotiate the Selling Price •Buyer Home Inspections * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  137. 137. Steps and Strategies for Successful Selling Selling Process: The Basics •Choose the right agent •Set a fair price with an ACCURATE Comparative Market Analysis •Sign the Listing Agreement •Prepare your home for prospective buyers •Neat and clean and repaired or painted where necessary •Agree on a Marketing Plan relevant to today’s market •Advertise heavily where the buyers are - online 90% of all buyers use the Internet in their search process* •Hold an Open House •Present all offers •Negotiate the Selling Price •Buyer Home Inspections •Close the deal * Source: 2010 NAR Profile of Homebuyers and SellersTuesday, February 26, 13
  138. 138. Home StagingTuesday, February 26, 13
  139. 139. Home Staging Eight seconds. That’s all it takes for most buyers to form a first opinion of your house.Tuesday, February 26, 13
  140. 140. Home Staging Eight seconds. That’s all it takes for most buyers to form a first opinion of your house. It’s not long, so you need to make it count. Ideally, your home will impress and motivate a buyer to swiftly make an offer before it’s gone from the market. We are dedicated to selling your property at the best price possible in the shortest amount of time. Home staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions. Following simple exterior and interior design ideas and home-improvement suggestions such as the ones found within this presentation can maximize your home’s attractiveness and create a captivating first impression.Tuesday, February 26, 13
  141. 141. Tuesday, February 26, 13
  142. 142. Staging Your Home ChecklistTuesday, February 26, 13
  143. 143. Staging Your Home Checklist When it comes time to prepare your home for showing you might want to consider hiring a professional to help. If you choose to do it yourself here are some tips for you to think about. In doing this, you will be ahead of most of the sellers already on the market in the way your home shows.Tuesday, February 26, 13
  144. 144. Staging Your Home Checklist When it comes time to prepare your home for showing you might want to consider hiring a professional to help. If you choose to do it yourself here are some tips for you to think about. In doing this, you will be ahead of most of the sellers already on the market in the way your home shows. INSIDE  Clear all unnecessary objects from furniture throughout the house  Clear all unnecessary objects from the kitchen countertops  In the bathroom, remove items from the countertops, tubs, shower stalls and commode tops  Be sure that the bathroom tubs, tile, sinks, shower floor and ceiling and toilet bowls are free of mildew and look sparkling clean  Rearrange or remove some of the furniture if necessary  Take down or rearrange pictures or objects on walls  Patch and paint where necessary  Review the house inside room by room, and: - Paint any room needing paint - Clean carpets and vacuum drapes that need it - Clean windows and cobwebs from ceilings and chandeliers  Make sure the closets and garage are not “too full”  Replace burned out light bulbs and repair any faulty switches  Repairs and improvements will facilitate a sale being made  Make certain all rooms are odor-freeTuesday, February 26, 13
  145. 145. Staging Your Home Checklist When it comes time to prepare your home for showing you might want to consider hiring a professional to help. If you choose to do it yourself here are some tips for you to think about. In doing this, you will be ahead of most of the sellers already on the market in the way your home shows. INSIDE  Clear all unnecessary objects from furniture throughout the house  Clear all unnecessary objects from the kitchen countertops  In the bathroom, remove items from the countertops, tubs, shower stalls and commode OUTSIDE tops  Go around perimeter of the house and remove  Be sure that the bathroom tubs, tile, sinks, shower all garbage cans, discarded wood scraps, extra floor and ceiling and toilet bowls are free of building materials, etc, into the garage or trash mildew and look sparkling clean  Check gutters and/or roof for leaks and/or dry rot  Rearrange or remove some of the furniture if  Weed and then mulch all planting areas necessary  Take down or rearrange pictures or objects on  Clear patios and decks of all small items, such as walls small planters, flowerpots, charcoal, barbecues,  Patch and paint where necessary toys, etc  Review the house inside room by room, and:  Check paint condition on the house, especially - Paint any room needing paint the front door and trim - Clean carpets and vacuum drapes that need it  Review if shutters, shingles, stone or bricks need - Clean windows and cobwebs from ceilings and replacing chandeliers  Check exterior stairs and handrails; walkways,  Make sure the closets and garage are not “too screens, screen doors full”  Replace burned out light bulbs and repair any IN GENERAL faulty switches  Repairs and improvements will facilitate a sale  Try to look at your house “through a buyer’s eyes” being made as though you have never seen it before  Make certain all rooms are odor-freeTuesday, February 26, 13
  146. 146. Tuesday, February 26, 13
  147. 147. 21 Step Marketing PlanTuesday, February 26, 13
  148. 148. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan.Tuesday, February 26, 13
  149. 149. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging serviceTuesday, February 26, 13
  150. 150. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA)Tuesday, February 26, 13
  151. 151. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsitesTuesday, February 26, 13
  152. 152. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividlyTuesday, February 26, 13
  153. 153. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing ServiceTuesday, February 26, 13
  154. 154. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard signTuesday, February 26, 13
  155. 155. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the areaTuesday, February 26, 13
  156. 156. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agentsTuesday, February 26, 13
  157. 157. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agents Place your listing on our Century21.com website, Zillow,Trulia, Realtor.com and othersTuesday, February 26, 13
  158. 158. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agents Place your listing on our Century21.com website, Zillow,Trulia, Realtor.com and others Distribute your listing to hundreds of Listing PartnersTuesday, February 26, 13
  159. 159. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agents Place your listing on our Century21.com website, Zillow,Trulia, Realtor.com and others Distribute your listing to hundreds of Listing Partners Place your listing on social media sites like Facebook, Twitterand YouTubeTuesday, February 26, 13
  160. 160. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Develop a Comparative Market Analysis (CMA) Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agents Place your listing on our Century21.com website, Zillow,Trulia, Realtor.com and others Distribute your listing to hundreds of Listing Partners Place your listing on social media sites like Facebook, Twitterand YouTube Place your listing on my personal websiteTuesday, February 26, 13
  161. 161. 21 Step Marketing Plan The following pages will provide additional detail to some significant components of our comprehensive marketing plan to get your home sold as quickly as possible and for the best price. Immediately below is an overview of our complete Marketing Plan. Recommend a pre-listing inspection and home staging service Prepare full color property flyers and brochures to Develop a Comparative Market Analysis (CMA) showcasyour home to buyers and other agents Create a photo slideshow or virtual tour to post on listingwebsites Create a property flyer so Buyers might remember your homemore vividly Enter your listing into local Multiple Listing Service Place the CENTURY 21® “For Sale” yard sign Announce your listing to Agents in my office and otherCENTURY 21 Offices in the area Place a “Lock Box” on your door to provide easy access for other agents Place your listing on our Century21.com website, Zillow,Trulia, Realtor.com and others Distribute your listing to hundreds of Listing Partners Place your listing on social media sites like Facebook, Twitterand YouTube Place your listing on my personal websiteTuesday, February 26, 13

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